XPeng Launches AI-Powered MONA M03 Max: Affordable EV with Advanced ADAS

XPeng launches its new AI-powered MONA M03 Max BEV in China for under $20,000

Eight days after publicly unveiling a new Max variant of its already popular MONA M03 sedan, XPeng Motors has officially launched it in China at an insanely low price of RMB 139,800 ($19,400). For those prices, MONA M03 Max drivers will gain access to some of XPeng's most advanced AI-centric technologies. Less than a year ago, XPeng Motors gave the public its first hint at a new model that would become the MONA M03. After teasing us with brief images all summer, XPeng officially unveiled the MONA M03 in July 2024 before launching it in China at ultra-affordable prices. For example, the M03 initially launched in three separate trims, priced at RMB 119,800 ($16,815), RMB 129,800 ($18,220), and RMB 155,800 ($21,870), respectively. The three variants - 515, 620, and 580 Max - refer to each MONA M03's CLTC range (km), and the "Max" signifies the addition of XPeng's smart driving ADAS capability. The two lower-end trims of the MONA M03 began deliveries in August 2024 and have since propelled the model to the top-selling A-segment BEV sedan in China for eight consecutive months. By the end of March 2025, XPeng announced it had built 100,000 MONA EVs in seven months, hailing the milestone as a new record for passenger BEVs. During a public event in China on May 20, XPeng unveiled the new MONA M03 Max ahead of its formal launch, which began today. As we learned last year, MONA stands for "Made of new AI" and represents XPeng's goal of delivering advanced AI technology to everyday customers. The new MONA M03 Max is a perfect example of this target, as it comes loaded with class-leading technology but at a price that most everyone can afford. Not to mention some cool cosmetic features and functions to cater to the M03's younger audience, 90% of which are below the age of 35, per XPeng Motors. Per XPeng Motors: With AI innovation as its driving force, the MONA M03 Max brings industry-leading intelligent driving capabilities to the mainstream market. Combining class-leading advanced ADAS, a premium smart cockpit, and high-end smart features typically found in vehicles priced over RMB 200,000 ($27,760), the MONA M03 Max challenges conventional expectations of A-class vehicles -- and ushers in a new era of truly accessible, high-level intelligent driving. As reported earlier this month, the new MONA M03 Max features XPeng's proprietary AI Turing Smart Driving System as a standard feature. The ADAS integrates perception, decision-making, and control into one holistic design powered by dual NVIDIA Orin X chipsets and monitored by 27 high-precision sensors and an ultra-HD surround reality display. Per XPeng, the system can accurately detect over 50 road elements and obstacles (see image above). Unlike its MONA M03 siblings launched last year, the new Max variant also features XPeng's AI Tianji 5.7.0 Smart Cockpit. Per the automaker: The XPeng MONA M03 Max takes its intelligent cockpit to new heights with the debut of the upgraded AI Tianji System 5.7.0. Compared to the MONA M03 launched earlier in 2024, the new system adds over 300 new features. Empowered by XPeng's self-developed XGPT large language model, voice interaction becomes more seamless than ever -- expanding scenario coverage by 30% and enabling voice control for over 90% of the vehicle's functions. This delivers an experience that outperforms even premium models priced above RMB 200,000. Per XPeng, the MONA M03 will now come in four varying range options with the following pricing: These M03 variants are all officially on the market in China. Per XPeng, there are no plans to sell this model outside of China at this time.

XPENG unveils MONA M03 Max with advanced ADAS By Investing.com

BEIJING - XPENG Motors (NYSE: XPEV and HKEX: 9868), a prominent Chinese electric vehicle (EV) manufacturer with a market capitalization of $18.55 billion, has introduced its latest electric hatchback sedan, the MONA M03 Max, in China. According to InvestingPro analysis, XPENG's stock has delivered an impressive 129% return over the past year, reflecting strong investor confidence in the company's growth trajectory. The launch represents a significant step in bringing high-level autonomous driving features to the mainstream market at a competitive price point of US$20,000 / RMB 150,000. The MONA M03 Max is equipped with XPENG's self-developed AI Turing Smart Driving System, a visual-based advanced driver assistance system (ADAS). This system aims to democratize cutting-edge smart driving technology, offering features that are typically reserved for more expensive vehicles. With the introduction of the MONA M03 Max, XPENG claims to offer the only advanced ADAS in the US$20,000 / RMB 150,000 segment globally. The vehicle's ADAS capabilities are supported by dual NVIDIA Orin-X chipsets, which provide a substantial 508 TOPS of computing power, purportedly four times that of its segment peers. The AI Turing Smart Driving System integrates perception, decision-making, and control into a unified architecture. It is enhanced by 27 high-precision sensors and an ultra-HD Surround Reality (SR) Display that provides panoramic updates of road conditions. The system can detect over 50 different road elements, from traffic signs to complex obstacles, and enables seamless Human-AI co-piloting. In addition to its ADAS features, the MONA M03 Max introduces the upgraded AI Tianji System 5.7.0 in its smart cockpit. This system includes over 300 new features and leverages XPENG's self-developed XGPT large language model to enhance voice interaction capabilities. The vehicle also boasts a 15.6-inch center screen and an 18-speaker 7.1.4 surround-sound system. The MONA M03 Max offers a range of premium features, such as a tri-zone lumbar support system with a massage function in the driver seat, frameless side mirrors with multiple functions, and an in-built blue indicator light for assisted driving. It also provides two range options for the Max variant -- 600 km and 502 km -- and two for the Plus variant -- 620 km and 515 km. This announcement follows the success of the MONA M03 Pro model, which since its launch in August 2024 has delivered 120,000 units as of May 2025. The MONA M03 was also awarded the 2024 Car of the Year by China's Xuanyuan Award. InvestingPro data shows XPENG's revenue has grown by 51% in the last twelve months, with analysts expecting continued sales growth this year. The company maintains a strong financial position, holding more cash than debt on its balance sheet.Want deeper insights into XPENG's financial health and growth potential? Access the comprehensive Pro Research Report, along with 10+ additional ProTips and detailed metrics, available exclusively on InvestingPro. XPENG, founded in 2014, has positioned itself as a leader in AI-driven mobility, with a focus on designing and manufacturing Smart EVs. The company's mission is to advance the Smart EV revolution through its proprietary technology, aiming to shape the future of mobility. With analyst price targets ranging from $16.48 to $31.04, and a consensus recommendation leaning towards "Buy," market experts remain optimistic about XPENG's future prospects. This news is based on a press release statement from XPENG Motors. In other recent news, XPeng reported a significant year-over-year revenue increase of 141%, reaching RMB 15.8 billion for the first quarter of 2025. The company delivered 94,000 units, marking a 330.8% increase from the same period last year. Despite the impressive delivery numbers, the average selling price of XPeng's vehicles decreased by 39.8% year-over-year due to a shift in product mix. XPeng's second-quarter guidance projects revenue between RMB 17.5 billion and RMB 18.7 billion and vehicle deliveries of 102,000 to 108,000 units, indicating a substantial year-over-year increase. Analyst firms have responded to these developments, with Macquarie upgrading XPeng's stock rating to Outperform and raising the price target to $24.00, while BofA Securities increased their target to $29, maintaining a Buy rating. Bernstein also adjusted XPeng's price target to $19.00, maintaining a Market Perform rating. Morgan Stanley reaffirmed its Overweight rating with a price target of $26.00, noting XPeng's better-than-expected reduced net loss. XPeng reported positive free cash flow of over RMB 3 billion, attributed in part to government subsidies and foreign exchange gains.