AI-Generated Content Fuels Demand for Human Refinement in Creative Industries

AI isn't taking their jobs ... it's giving them more work

What's happened? Far from taking their jobs, some people working in the creative sector have found that AI is actually bringing them more work -- for now, at least. Graphic designer Lisa Carstens, for example, has new clients asking her to fix their shoddy efforts at using generative AI tools such as ChatGPT to create company materials like logos or flyers, NBC News reported. Why is this important? Generative AI tools can create texts, images, videos, and audio from text prompts, but the output can still be far from perfect. This has opened up a space for creatives like Carstens to step in and finish jobs that were botched by AI. Another freelancer told NBC News that half of her jobs now come from clients asking her to clean up or rewrite their AI-generated articles. But she added that some of her fellow freelancers won't go near such work out of principle. Recommended Videos Why should I care? If you're a creative worried about AI taking your job, there may be opportunities to get more work off the back of AI's imperfections and outright failures. But with AI tools improving all the time, it's not clear for how much longer such work will be available. If you're someone creating materials for your next project, whether business-related or personal, it's understandable that you might turn to AI if the budget is tight. But if you do have a choice, you'll want to consider whether it's better to employ the services of a living, breathing creator (with bills to pay) who has a deeper understanding of nuance and context, and can ultimately bring the human touch. Or to go with AI, which still lacks in such areas.

ChatGPT logo fixes drive demand for graphic designers

Artificial intelligence, initially feared for potentially displacing creative professionals, is currently generating new opportunities for them. Graphic designer Lisa Carstens shared with NBC News that she is experiencing an increase in clients seeking her expertise to refine AI-generated marketing materials. Generative AI tools possess the capability to produce text, images, video, and audio content based on user prompts. Despite their capabilities, the output from these tools often falls short of professional standards. This deficiency has created a demand for human creatives to rectify and finalize projects compromised by flawed AI outputs. Specifically, Carstens noted that clients are requesting assistance in correcting substandard logos and flyers created using platforms like ChatGPT. The imperfections inherent in AI-generated content are providing a niche for skilled designers to improve the quality and effectiveness of such materials. One freelancer reported to NBC News that approximately 50 percent of her current assignments involve editing and rewriting articles initially drafted by AI. This individual also indicated that some freelancers decline to undertake such projects based on ethical objections. These developments suggest that creatives concerned about the impact of AI on their careers may find unforeseen prospects in addressing the shortcomings of these tools. While the increasing sophistication of AI presents an evolving landscape, the demand for human intervention in refining AI's output remains significant. Therefore, when selecting resources for project development, individuals and organizations face a choice between AI and human creators. The selection of a human creator brings contextual understanding and nuanced perspectives to the table. AI, while efficient, still lacks the capacity for deep comprehension and contextual sensitivity that a human professional can provide, adding a distinct human touch. The enduring need for these qualities underscores the continued value of human expertise in the creative process, even amidst the rise of artificial intelligence.