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Airtel Protects 3.5 Million Users in Delhi with Fraud Detection System
Bharti Airtel is not charging anything extra from its customers for this technology. Bharti Airtel, a leading telecom operator in the country, has announced that it protected over 3.5 million users living in Delhi-NCR through its fraud detection system. The telco's fraud detection system works in real time and this figure of 3.5 million has been achieved in just 43 days. Bharti Airtel is not charging anything extra from its customers for this technology. It is enabled by default for all Airtel customers using its mobile and broadband services. Read More - Jio, Airtel Duopoly Should Not Happen: Govt Airtel's advanced fraud detection system scans and filters links through WhatsApp, SMS, Facebook, Telegram, Instagram, e-mail, and more including browsers. The link, if malicious is flagged by Airtel even before the customer is routed on it. The access is blocked in real time if Airtel believes that the link is fraudulent in nature. Delhi-NCR is one of the hotspots for cyber crimes. People are cheated in various innovative ways today. To counter that, Airtel has made this system. This shields people who are not very aware of the cyber crimes and how they are done in today's world. The fraud protection system from Airtel has AI (artificial intelligence) integrated which allows the users to communicate in their preferred language, including Hindi. Read More - Jio, Airtel and Vi's Data Vouchers have a Problem Nidhi Lauria, CEO, Delhi-NCR and Uttar Pradesh (West), Bharti Airtel, said, ""At Airtel, we are dedicated to protecting our customers from various types of fraud. By incorporating our network with an AI-driven fraud detection solution, we guarantee that our customers are protected from all new threats without requiring any action on their part. We consider it crucial to act now to secure the digital environment of tomorrow, and we take pride in being at the forefront of this initiative by providing a safer and more comprehensive network for our customers in Delhi NCR."
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Airtel's AI System Safeguards 3.5 Mn Users In Delhi Airtel's AI System Safeguards 3.5 Mn Users In Delhi
Airtel claims to have blocked more than 1,88,000 malicious links and shielded 106 Mn users across the country Telecom operator Bharti Airtel said that it has safeguarded more than 3.5 Mn users in Delhi from cyber threats through its advanced fraud-detection system. Airtel's system available for its mobile and broadband customers, scans and filters links across SMS, WhatsApp, Telegram, Facebook, Instagram, e-mail and others. It claims that its real-time threat intelligence examines over 1 Bn URLs daily and blocks access to harmful sites in under 11 milliseconds. Airtel system, "instantly scans the link and if flagged as suspicious, it blocks access. The user is redirected to a warning message that reads: "Blocked! Airtel found this site dangerous!." the company said in a statement. Fraudsters target users through phishing links, fake deliveries and spurious banking alerts. To curb this, Airtel's system operates in the background and delivers fraud warnings in the user's preferred language. The telecom operator claims to have blocked more than 188,000 malicious links and shielded 106 Mn users across the country. "By incorporating our network with an AI-driven fraud detection solution, we guarantee that our customers are protected from all new threats without requiring any action on their part," said Nidhi Lauria, CEO - Delhi-NCR and Uttar Pradesh (West), Bharti Airtel. Airtel launched the spam detection solution in September last year. At the time of launch, Airtel said that its solution is free of cost and will get auto-activated for all Airtel customers without them having to raise a service request or download an app. "Spam has become a menace for customers. We have spent the last twelve months to solve this comprehensively. Today marks a milestone as we launch the country's first AI-powered spam free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications," said Airtel managing director and CEO Gopal Vittal. A couple of months back, Airtel made two upgrades in its solution - first extending spam alerts to international calls and SMSs and added 10 regional languages including Marathi, Bengali, Gujarati, Tamil and Kannada among others. This comes at a time when Indian authorities have ramped up efforts on curbing the growing menace of spam calls. Doubling down on its fight against spam, the Telecom Regulatory Authority of India (TRAI) is looking to launch an updated version of its do not disturb (DND) app for smartphone users, as reported last year. Last year, telcos blacklisted 50 entities and disconnected 2.85 Lakh mobile numbers for spamming users on the directions of the Telecom Regulatory Authority of India (TRAI). Besides, it was also reported last year that TRAI was pushing the Ministry of Electronics and Information Technology (MeitY) to take strong measures against unsolicited communications via apps such as WhatsApp and Telegram.
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Bharti Airtel's advanced AI-driven fraud detection system has safeguarded over 3.5 million users in Delhi-NCR from cyber threats in just 43 days, showcasing the power of AI in enhancing digital security.
Bharti Airtel, one of India's leading telecom operators, has unveiled an innovative AI-powered fraud detection system that has successfully protected over 3.5 million users in the Delhi-NCR region from cyber threats. This remarkable feat was achieved in just 43 days, highlighting the system's efficiency and the growing need for robust digital security measures 1.
Source: Inc42 Media
The advanced fraud detection system operates in real-time, scanning and filtering links across various platforms including WhatsApp, SMS, Facebook, Telegram, Instagram, email, and web browsers. If a link is flagged as suspicious, the system blocks access immediately, redirecting users to a warning message: "Blocked! Airtel found this site dangerous!" 2.
Airtel's real-time threat intelligence examines over 1 billion URLs daily and can block access to harmful sites in under 11 milliseconds. This rapid response time is crucial in preventing users from falling victim to phishing attempts, fake delivery notifications, and spurious banking alerts 2.
The system incorporates artificial intelligence to enhance its effectiveness. One notable feature is its ability to communicate with users in their preferred language, including Hindi. This language support makes the system more accessible and user-friendly, especially for those who may not be as tech-savvy or aware of potential cyber threats 1.
While the focus of this announcement is on the Delhi-NCR region, Airtel's fraud detection system has had a significant impact across India. The company claims to have blocked more than 188,000 malicious links and protected 106 million users nationwide 2.
One of the most appealing aspects of this service is that Airtel is not charging its customers any additional fees for this technology. The fraud detection system is enabled by default for all Airtel mobile and broadband users, requiring no action on the customer's part to activate or use the service 1.
Airtel's initiative comes at a time when Indian authorities are ramping up efforts to curb the growing menace of spam calls and digital fraud. The Telecom Regulatory Authority of India (TRAI) has been taking steps to address these issues, including the development of an updated "Do Not Disturb" (DND) app for smartphone users and pushing for stronger measures against unsolicited communications via popular messaging apps 2.
As cyber threats continue to evolve, Airtel's AI-driven fraud detection system represents a significant step forward in protecting users from digital dangers. By leveraging artificial intelligence and real-time threat intelligence, the company is setting a new standard for digital security in the telecommunications industry.
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