Amazon launches Health AI assistant for One Medical members, joining OpenAI in health tech race

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Amazon rolled out Health AI, an artificial intelligence assistant integrated into its One Medical mobile app, offering 24/7 personalized health guidance to subscribers. The tool uses Amazon Bedrock language models to answer health questions, manage medications, and schedule appointments based on medical records. Amazon emphasizes the assistant complements rather than replaces doctors, as tech giants compete in the health tech sector.

Amazon Debuts Health AI for One Medical Subscribers

Amazon on Wednesday introduced Health AI, an AI-powered health-care assistant now available to members of One Medical, the primary care network the tech giant acquired for $3.9 billion in 2023

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. The intelligent medical assistant integrates directly into the One Medical mobile app, providing subscribers who pay between $99 and $199 annually with 24/7 access to personalized health guidance

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. Amazon Prime members receive a discount on this subscription

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Source: Market Screener

Source: Market Screener

Built on large language models from Amazon Bedrock, Health AI draws from patients' medical records, lab results, and current medications to deliver tailored responses to health questions

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. The tool can explain lab results, assist members to manage medications, and help schedule appointments with One Medical providers

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. According to Amazon, the assistant can analyze images and handle both general and complex health inquiries while considering a patient's complete health history

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Clinical Safeguards and Privacy Protections

Amazon emphasizes that Health AI isn't designed to provide diagnosis or treatment and shouldn't replace doctor visits

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. The system is programmed with clinical protocols that identify when symptoms or conditions require escalation to a provider or demand an in-person visit

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. The company states Health AI recognizes situations requiring human clinical judgment

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On privacy, Amazon affirmed it follows HIPAA compliance standards, with conversations not automatically added to medical records

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. The company explicitly stated it does not sell members' protected health information

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. Amazon highlights the assistant's smooth user experience, requiring neither uploading medical documents nor connecting to third-party services, unlike competing solutions

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Competition Intensifies in Health Tech Sector

The launch positions Amazon alongside OpenAI and Anthropic, which recently introduced similar features in the health tech sector

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. OpenAI announced a health portal within ChatGPT in January, while Anthropic developed Claude for Healthcare

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. Google added an AI health coach to its Fitbit app last year

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Tested since last spring, Health AI is now being rolled out more broadly to One Medical subscribers who access services through brick-and-mortar clinics in various U.S. metropolitan areas or via telehealth services

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. This initiative follows Amazon's prior healthcare investments, including same-day prescription deliveries in specific markets and prescription drug vending machines

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According to Neil Lindsay, vice president of Amazon Health Services, the goal is to move from an informational model to genuine support throughout the patient journey

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. The approach aims to strengthen integration between technology and care delivery while keeping human clinicians at the center of the system

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. For Amazon, Health AI represents a broader strategy to diversify in the medical sector by leveraging its technological capabilities and existing care infrastructure

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