Amazon Prime Video Enhances User Experience with AI-Powered Features

Amazon Prime Video gets Gen AI lift to improve user experience

Amazon is using generative AI in order to make its Prime Video user interface simpler, cleaner, and easier to use, said the company, as it noted that the update was being rolled out and would reach users all over the world in several weeks. Notable changes will include a new bar on the screen to navigate by content type, and the ability to browse, sign up, and manage active add-on subscriptions through the navigation bar. In addition to this, Amazon said it was bringing improved recommendations and clarity around the content included with a Prime membership. The e-commerce giant also promised a simple and intuitive streaming experience. (Unravel the complexities of our digital world on The Interface podcast, where business leaders and scientists share insights that shape tomorrow's innovation. The Interface is also available on YouTube, Apple Podcasts and Spotify.) Amazon is working on an AI chatbot to rival OpenAI's ChatGPT: Report "With more personalized recommendations powered by generative AI, you can discover content that is tailored to your individual preferences, allowing you to spend more time watching and less time browsing," said Amazon in a blog post. "Plus, we're making it easier to quickly identify movies and series that are available at no additional cost to your Prime membership, find new blockbusters to rent or buy, and add and manage add-on subscriptions," it said. Amazon noted that even those with older devices would be able to access the refreshed Prime Video experience. Read Comments

Amazon has announced these new features for Amazon Prime Video users in India - Times of India

Amazon Prime Video is rolling out a significant update to its streaming platform in India, aimed at simplifying navigation and improving content discovery. The update, which begins its global rollout today, will be available to all customers in the coming weeks. This overhaul comes in response to customer feedback seeking a more intuitive streaming experience. Prime Video home screen redesignedThe redesign introduces a content-forward navigation bar featuring purpose-built destinations like "Home," "Movies," "TV Shows," and "Live TV." A new "Prime" destination has been added, showcasing content available at no additional cost with Prime membership. These changes are designed to help users quickly find the content they're looking for without excessive browsing. Generative AI-powered personalised recommendationsPersonalised recommendations have been enhanced using generative AI, powered by Amazon Bedrock, to offer more tailored content suggestions. The platform will now more clearly identify content included with Prime membership versus add-on subscriptions or rentals, addressing a common user pain point. Additionally, TV show and movie synopses have been simplified using Large Language Models (LLMs) to provide quick, glanceable descriptions. Refreshed user interfaceThe user interface has been refreshed with new animations, smooth page transitions, and zoom effects to create a more engaging browsing experience. These improvements extend across all devices, including older models, ensuring a seamless streaming experience for all customers. Kam Keshmiri, Vice President of Design at Prime Video, emphasised the customer-centric approach behind these changes: "With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination." The TOI Tech Desk is a dedicated team of journalists committed to delivering the latest and most relevant news from the world of technology to readers of The Times of India. TOI Tech Desk's news coverage spans a wide spectrum across gadget launches, gadget reviews, trends, in-depth analysis, exclusive reports and breaking stories that impact technology and the digital universe. Be it how-tos or the latest happenings in AI, cybersecurity, personal gadgets, platforms like WhatsApp, Instagram, Facebook and more; TOI Tech Desk brings the news with accuracy and authenticity.

Amazon Prime Video Gets New Streaming Features: Check Details - MySmartPrice

The streaming giant will now use AI to suggest new videos and provide synopses for movies, web series, etc. Amazon Prime Video has introduced new streaming features in India and other global regions. The OTT platform is making it easier to discover new content from its library. Amazon has also improved the animations and other transitions to make the streaming experience smoother. Let's look at the details of the new Prime Video features. Prime Video now has a new navigation bar at the top of the screen. It provides quick access to different types of content, such as Home, Movies, TV shows, Live TV, and Prime Video channels. Viewers can now quickly filter out content from these options using the navigation bar. The bar also has a Prime destination option, which shows all the TV shows and movies bundled with the Amazon Prime subscription. This also includes a new Hero Rotator, which can be scrolled to check content for renting or subscriptions separately. Amazon has also introduced a new menu to manage add-on subscriptions. Users can now easily search for content they have subscribed to separately, such as Eros Now, Lionsgate Play, Fancode and other partner platforms. This section will also let users cancel and purchase new add-ons and explore previous purchases at the same place. Prime Video will now use Generative AI to improve suggestions and recommendations. The platform has integrated Amazon Bedrock, an AWS-powered service that analyses the user's viewing pattern and suggests handpicked content based on genre, style, mood, and other factors. Users can search for content using keywords like 'Top 10 in India' and get relevant shows and movies. Amazon also uses large language models (LLMs) to provide better synopses for TV shows, movies, web series, etc. Viewers can now quickly glance at the AI-generated title description of any content instead of scrolling to check whether that show interests them. Prime Video now has smoother animations when switching between content and different options. The platform has introduced new zoom effects when the user opens any new video. Amazon says that the overall streaming experience on Prime Video will now be smoother and frictionless compared to earlier. Live TV on Amazon Prime Video also gets a major change. This section will automatically start playing recommended content instead of showing a thumbnail, allowing users to quickly glance at what's being shown on the live feed. Viewers can quickly open any feed in full-screen mode and browse to other live stations while one channel is already being played. The new features in Amazon Prime Video have started rolling out to all users in India and worldwide. The changes will apply to the Prime Video app for smart TVs, the website, and the official app on Android and iOS platforms. Amazon also mentions that they are just getting started on Prime Video's improvement program. The company will introduce new features to make the streaming experience more enjoyable for Amazon Prime subscribers.