Appier Enhances BotBonnie with Vietnamese Support and Zalo Integration
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On Wed, 24 Jul, 8:02 AM UTC
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[1]
Appier expands BotBonnie's capabilities with Vietnamese UI support and Zalo integration | Taiwan News | Jul. 24, 2024 10:00
TAIPEI, TAIWAN - Media OutReach Newswire - 24 July 2024 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce two significant updates to its BotBonnie platform: the addition of Vietnamese UI support and the integration of Zalo, Vietnam's leading messaging app. These enhancements aim to provide a more localized and seamless experience for its growing customer base in Vietnam. Starting today, all Vietnamese clients using BotBonnie can easily switch to a Vietnamese user interface with just a single click. This update reflects Appier's commitment to enhancing user experience by providing native language support. With the addition of Vietnamese, BotBonnie now supports five languages: English, Chinese, Japanese, Korean, and Vietnamese, and continues to expand its language offerings. In line with its mission to empower businesses with cutting-edge tools for customer engagement in Vietnam, BotBonnie now integrates with Zalo. As one of Vietnam's most popular messaging apps, Zalo offers unparalleled reach with over 85 million monthly active users. This integration allows Appier's customers to effortlessly engage with their Vietnamese customers through Zalo's extensive platform, facilitating timely and personalized communication. Enhancing customer engagement and loyalty with seamless integration and functionalities Integrating Zalo into BotBonnie introduces key functionalities to enhance customer engagement across various verticals and industries. This integration allows businesses to leverage Zalo Notification Service (ZNS) to send one-way broadcast notifications tailored to their specific customer communication and engagement needs. This feature supports a variety of scenarios relevant to the e-commerce, health and medical, education, and beauty verticals, including account information updates, seasonal sale notifications, back-in-stock alerts, loyalty program engagement, order confirmations, and post-purchase support. Each scenario is designed to provide timely and relevant information to customers, thereby improving engagement and satisfaction. Appier ensures a smooth onboarding process for Zalo integration. Throughout the onboarding process, customers receive assistance from Appier's Customer Success Managers (CSMs) to set up their Zalo channel in the Appier enterprise console. Businesses can quickly and effectively integrate Zalo, ensuring a smooth transition and optimal utilization of this powerful communication tool. "We are excited to bring these crucial updates to BotBonnie. The addition of Vietnamese UI support and the integration with Zalo demonstrates our dedication to meeting the unique needs of our clients in Vietnam. We believe these enhancements will significantly improve customer engagement and business operational efficiency. We look forward to partnering with our Vietnamese clients to help them achieve their customer engagement goals more effectively," said Hongchia How, Vice President of Enterprise Sales (SEA, Korea), Appier. Hashtag: #Vietnam #Zalo #Appier #language #Botbonnie #UI https://www.appier.com/en/ https://www.linkedin.com/company/appier/ The issuer is solely responsible for the content of this announcement. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.
[2]
Appier expands BotBonnie's capabilities with Vietnamese UI support and Zalo integration
TAIPEI, TAIWAN - Media OutReach Newswire - 24 July 2024 - Appier, a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making, is thrilled to announce two significant updates to its BotBonnie platform: the addition of Vietnamese UI support and the integration of Zalo, Vietnam's leading messaging app. These enhancements aim to provide a more localized and seamless experience for its growing customer base in Vietnam. Starting today, all Vietnamese clients using BotBonnie can easily switch to a Vietnamese user interface with just a single click. This update reflects Appier's commitment to enhancing user experience by providing native language support. With the addition of Vietnamese, BotBonnie now supports five languages: English, Chinese, Japanese, Korean, and Vietnamese, and continues to expand its language offerings. In line with its mission to empower businesses with cutting-edge tools for customer engagement in Vietnam, BotBonnie now integrates with Zalo. As one of Vietnam's most popular messaging apps, Zalo offers unparalleled reach with over 85 million monthly active users. This integration allows Appier's customers to effortlessly engage with their Vietnamese customers through Zalo's extensive platform, facilitating timely and personalized communication. Enhancing customer engagement and loyalty with seamless integration and functionalities Integrating Zalo into BotBonnie introduces key functionalities to enhance customer engagement across various verticals and industries. This integration allows businesses to leverage Zalo Notification Service (ZNS) to send one-way broadcast notifications tailored to their specific customer communication and engagement needs. This feature supports a variety of scenarios relevant to the e-commerce, health and medical, education, and beauty verticals, including account information updates, seasonal sale notifications, back-in-stock alerts, loyalty program engagement, order confirmations, and post-purchase support. Each scenario is designed to provide timely and relevant information to customers, thereby improving engagement and satisfaction. Appier ensures a smooth onboarding process for Zalo integration. Throughout the onboarding process, customers receive assistance from Appier's Customer Success Managers (CSMs) to set up their Zalo channel in the Appier enterprise console. Businesses can quickly and effectively integrate Zalo, ensuring a smooth transition and optimal utilization of this powerful communication tool. "We are excited to bring these crucial updates to BotBonnie. The addition of Vietnamese UI support and the integration with Zalo demonstrates our dedication to meeting the unique needs of our clients in Vietnam. We believe these enhancements will significantly improve customer engagement and business operational efficiency. We look forward to partnering with our Vietnamese clients to help them achieve their customer engagement goals more effectively," said Hongchia How, Vice President of Enterprise Sales (SEA, Korea), Appier. Hashtag: #Vietnam #Zalo #Appier #language #Botbonnie #UI The issuer is solely responsible for the content of this announcement. About Appier Appier (TSE: 4180) is a software-as-a-service (SaaS) company that uses artificial intelligence to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier's mission is turning AI into ROI by making software intelligent. Appier has 17 offices across APAC, Europe and US and is listed on the Tokyo Stock Exchange. Visit for more company information, and visit for more IR information. Appier
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Appier, a Taiwan-based AI company, has expanded its BotBonnie chatbot platform to include Vietnamese language support and integration with Zalo, Vietnam's popular messaging app. This move aims to strengthen Appier's presence in the Southeast Asian market.
Appier Expands BotBonnie's Capabilities
Appier, a leading artificial intelligence (AI) software-as-a-service (SaaS) company, has announced significant enhancements to its BotBonnie chatbot platform. The Taiwan-based company has introduced Vietnamese language support and integration with Zalo, Vietnam's most popular messaging app 1. This strategic move is designed to strengthen Appier's foothold in the Southeast Asian market and cater to the growing demand for AI-powered customer engagement solutions in the region.
Vietnamese Language Support
The addition of Vietnamese language support to BotBonnie's user interface marks a significant step in Appier's localization efforts. This feature will enable businesses in Vietnam to create and manage chatbots more efficiently, as they can now interact with the platform in their native language. The expansion of language capabilities demonstrates Appier's commitment to making its AI technologies more accessible and user-friendly for diverse markets 2.
Zalo Integration
Zalo, with over 75 million users in Vietnam, is a crucial communication channel for businesses operating in the country. By integrating BotBonnie with Zalo, Appier allows companies to leverage AI-powered chatbots on this popular platform, enhancing their customer engagement strategies. This integration enables businesses to automate customer interactions, provide instant support, and deliver personalized experiences to their Vietnamese audience 1.
Market Expansion Strategy
Appier's decision to focus on the Vietnamese market aligns with its broader expansion strategy in Southeast Asia. The company recognizes the region's potential for growth in AI adoption and aims to tap into this opportunity by offering localized solutions. By addressing the specific needs of Vietnamese businesses and consumers, Appier is positioning itself as a key player in the country's digital transformation journey 2.
Impact on Customer Engagement
The enhanced BotBonnie platform is expected to revolutionize customer engagement for businesses in Vietnam. With AI-powered chatbots that can communicate in Vietnamese and operate on the widely-used Zalo platform, companies can now offer more efficient, round-the-clock customer service. This improvement in accessibility and communication is likely to lead to increased customer satisfaction and loyalty 1.
Future Prospects
As Appier continues to expand its presence in Southeast Asia, the company is likely to explore similar localization efforts in other countries within the region. The success of the Vietnamese expansion could serve as a blueprint for future market entries, potentially leading to the integration of more local languages and popular messaging platforms across different Southeast Asian nations 2.
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