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On August 15, 2024
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[1]
Apple Intelligence for $20/month? Not for at least 3 years - 9to5Mac
Some analysts this week started reporting that Apple could charge as much as $20/month for paid Apple Intelligence features. While that may be true, we likely won't see Apple charging for these features for at least 3 years. In this weekend's Power On newsletter, Mark Gurman directly addressed some of the recent reports about paid Apple Intelligence features. Although he does believe that the company will eventually start charging for these features, it won't be as soon as a lot of people are worried about. Apple unveiled the initial Apple Intelligence feature set back at WWDC, including an all new Siri, Genmoji, Image Playground, as well as a plethora of features sprinkled around Apple's stock apps. While these features are great, they do mostly run on-device. Given the fact that Apple is mostly playing catch-up in the AI race, it'd be a silly move for them to charge for something so basic this early on. Gurman writes that he expects the company to develop more advanced features on top of the existing Apple Intelligence feature set and charge for those features, but he believes that it'll take the company at least three years to develop something worth charging for, and that "may be the best-case scenario." In short, you won't have to worry about paying for Siri anytime soon.
[2]
Apple may put advanced intelligence features behind a paywall in the future
Apple is reportedly planning to put its Apple Intelligence features behind a paywall in the future. According to a report by 9To5Google, citing Bloomberg's Mark Gurman, Apple may eventually charge a fee for access to its suite of artificial intelligence (AI) features, called Apple Intelligence. However, the subscription model is not expected to be implemented during the initial rollout phase.
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Apple is reportedly exploring the possibility of introducing advanced AI features in future iOS versions, potentially behind a paywall. This move could mark a significant shift in Apple's approach to AI integration and monetization.
In a surprising development, Apple is reportedly considering the introduction of advanced artificial intelligence (AI) features in future versions of iOS, potentially as paid offerings. This information comes from a recent report by Mark Gurman of Bloomberg, suggesting a significant shift in Apple's approach to AI integration and monetization 1.
The advanced AI capabilities under consideration are said to include on-device processing for tasks such as auto-summarizing documents and auto-completing sentences. These features would likely be powered by large language models (LLMs) similar to those used in popular AI chatbots like ChatGPT 2.
While the exact implementation details remain unclear, there are several possibilities for how Apple might introduce these AI features:
The pricing strategy for these AI features is yet to be determined, but it's expected to be in line with Apple's existing subscription services 1.
This potential move aligns with Apple's broader strategy to enhance its AI capabilities. The company has been working on its own large language model, known as "Ajax," and a chatbot project codenamed "Apple GPT" 2.
Apple's consideration of paid AI features comes at a time when other tech giants are also exploring AI monetization. For instance, Google has introduced AI Premium for Google One at $19.99 per month, offering AI features in Gmail and Docs 1.
If implemented, this move could significantly impact iOS users and the broader AI market:
While these AI features are being considered for iOS 18, expected to be announced at WWDC in June 2024, it's important to note that plans may change. Apple is known for its careful approach to new technologies, and the final implementation could differ from current reports 1.
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Apple plans to introduce AI features for free in the coming years, with premium options potentially arriving by 2027. The tech giant aims to balance user experience with monetization strategies in the evolving AI landscape.
6 Sources
Apple is reportedly planning to introduce a new subscription service called "Apple Intelligence" that could cost up to $20 per month. This service aims to provide advanced AI features across Apple devices, potentially revolutionizing user interaction with Apple products.
9 Sources
Apple is set to introduce its new AI-driven technology, Apple Intelligence, across its devices in October. This update promises to enhance user experience with advanced features for productivity, creativity, and accessibility.
12 Sources
Apple is set to introduce a suite of AI-powered features called Apple Intelligence for the iPhone 16. These features promise to enhance user experience across various applications, from Siri to photo editing.
5 Sources
Apple's highly anticipated AI features, collectively known as "Apple Intelligence," may not be ready for the initial iOS 18 release. The company is reportedly planning to introduce these features in a later update, possibly iOS 18.1, scheduled for October or November.
7 Sources