Apple's AI-Powered Smart Glasses: A Race Against Meta in Wearable Tech

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On Mon, 28 Apr, 8:01 AM UTC

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Apple is reportedly developing AI-powered smart glasses, codenamed N50, integrating Apple Intelligence to analyze surroundings and provide information to wearers. This move puts Apple in direct competition with Meta's successful Ray-Ban smart glasses.

Apple's Foray into AI-Powered Smart Glasses

Apple is reportedly making significant strides in the development of AI-powered smart glasses, codenamed N50, as part of its broader push into wearable technology. This move puts the tech giant in direct competition with Meta, which has already seen success with its Ray-Ban smart glasses collaboration 1.

Apple Intelligence and Visual Intelligence

The core of Apple's smart glasses concept revolves around "Apple Intelligence," a feature designed to analyze the surrounding environment and provide information to the wearer 2. This technology is expected to be integrated across various wearable devices, including potential camera-equipped AirPods and Apple Watches, as part of a "Visual Intelligence" initiative 1.

Development and Timeline

While the project is still in early stages, Apple is reportedly aiming for a 2027 launch for both its smart glasses and camera-equipped AirPods 3. The company has assigned Mike Rockwell, the creator of Vision Pro, to oversee the development of an AI-enhanced Siri, which is expected to play a crucial role in the smart glasses' functionality 1.

Competitive Landscape

Meta currently dominates the smart glasses market, having sold over two million Ray-Ban smart glasses since their launch in October 2023 5. Meta is not resting on its laurels, with plans for Gen 3 Ray-Ban smart glasses expected to launch in fall 2025, potentially featuring a display and a neural wristband controller 4.

Challenges and Expectations

Apple faces several challenges in bringing its smart glasses to market. The company must balance functionality with privacy concerns, with ongoing debates about whether to include photo-taking capabilities 2. Additionally, Apple will need to overcome the lukewarm reception of its Apple Intelligence platform on the iPhone 16 and address false advertising lawsuits 1.

Potential Features and Pricing

While specific details remain scarce, Apple's smart glasses are expected to offer features similar to Meta's offerings, such as AI assistance, environmental analysis, and information display. The company is likely aiming for a more accessible price point compared to the Vision Pro, to appeal to a broader market 1 3.

As the wearable AI market continues to evolve, the race between Apple and Meta in smart glasses technology promises to drive innovation and reshape how we interact with artificial intelligence in our daily lives.

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