Apple's Internal AI Chatbot Reportedly Matches ChatGPT's Capabilities, Signaling Potential Siri Overhaul

Apple executives think its internal AI chatbot is 'on par' with ChatGPT - 9to5Mac

Here's a little bit of positivity on Apple's race to catch up to the competition in artificial intelligence. According to a new report from Bloomberg, Apple is testing its own chatbot internally and has made significant progress in catching up with ChatGPT in the last six months. The report explains that Apple's AI chief John Giannandrea was initially reluctant to turn Siri into a ChatGPT-like chatbot, as he doubted the actual value of such tools. Despite those reservations, however, Apple executives are now "pushing to turn Siri into a true ChatGPT competitor. And while it may come as a surprise, it sounds like Apple is seeing early success in this effort, at least internally. Apple executives reportedly believe that the current version of the internal chatbot is "on par with recent versions of ChatGPT." From the report: As for Apple's homegrown chatbot efforts, some executives are now pushing, despite Giannandrea's prior reluctance, to turn Siri into a true ChatGPT competitor. To that end, the company has started discussing the idea of giving the assistant the ability to tap into the open web to grab and synthesize data from multiple sources. According to employees, the chatbot the company has been testing internally has made significant strides over the past six months, to the point that some executives see it as on par with recent versions of ChatGPT. The question, of course, is whether Apple can keep up the pace. It has not shipped a version of Siri powered by LLMs or adopted any sort of chatbot-style features powered by its own models. The risk is that Apple continues to fall further behind as its competitors continue to ship new models and features to their respective chatbot platforms. Apple is reportedly not planning to announce any major updates for Siri at WWDC next month. At the earliest, Apple's "LLM Siri" platform is expected to debut later in the iOS 19 cycle.

Report: Apple's Next-Gen Version of Siri Is 'On Par' With ChatGPT

Apple has big plans to improve Siri over the next few years, Bloomberg's Mark Gurman and Drake Bennett report. Some Apple executives are now reportedly pushing to turn Siri into a true ChatGPT competitor. A next-generation, chatbot version of Siri has reportedly made significant progress during testing over the past six months; some executives allegedly now see it as "on par" with recent versions of ChatGPT. Apple is also apparently discussing giving Siri the ability to access the internet to gather and synthesize data from multiple sources, just like ChatGPT. The report added that Apple now has artificial intelligence offices in Zurich, where employees are working on an all-new software architecture for Siri. This "monolithic model" is entirely built on an LLM engine that will eventually replace Siri's current "hybrid" architecture that has been incoherently layered up with different functionality over many years. The new model will make Siri more conversational and better at synthesizing information. Google's Gemini is expected to be added to iOS 19 as an alternative to ChatGPT in Siri, but Apple is also apparently in talks with Perplexity to add their AI service as another option in the future, for both Siri and Safari search.

Apple Executives Are "Pushing To Turn Siri Into A True ChatGPT Competitor," With The Company's Internal Chatbot Reportedly Matching The Capabilities Of The Latest Version

Apple Intelligence has experienced a bit of backlash when it comes to the delivery of some notable features. The company promised to release the Personalized Siri feature earlier this year with iOS 18.4, but the update never included the new Siri experience. Nonetheless, the company has been working on the delayed Personalized Siri and has developed it into a usable utility for the general public. Apart from this, a new report claims that the company's internal AI chatbot, which will likely be integrated with Siri, is 'on par' with ChatGPT, at least according to company executives. While Apple's AI side of things is at a halt, for now, we are hearing that the company is making tremendous progress in developing Siri. Bloomberg published a new report in which it cites that Apple is internally testing an AI chatbot and, by the looks of it, it is 'on par' with ChatGPT. If the news has any heft to it, Apple's efforts will definitely be rewarded, especially after the negative impression the company had to go through due to the delay of some features. The report mentions that Apple's AI chief, John Giannandrea, was hesitant to transform Siri into a ChatGPT-like experience. He argues for the value of such a product, which can be put to debate, but the current version of Siri is nowhere near the level of OpenAI's chatbot in terms of usability as well as utility. Despite these reservations, Apple's executives are "pushing to turn Siri into a true ChatGPT competitor." With that said, the company is already internally testing an AI chatbot, and based on initial results, it is "on par with the recent versions of ChatGPT." The report states: As for Apple's homegrown chatbot efforts, some executives are now pushing, despite Giannandrea's prior reluctance, to turn Siri into a true ChatGPT competitor. To that end, the company has started discussing the idea of giving the assistant the ability to tap into the open web to grab and synthesize data from multiple sources. According to employees, the chatbot the company has been testing internally has made significant strides over the past six months, to the point that some executives see it as on par with recent versions of ChatGPT. We have previously heard that the company is working on an advanced LLM for Siri, which will be released in the coming months or so, but it is not clear if the report is talking about the same model. Moreover, we believe that Apple should give in and release a dedicated chatbot similar to ChatGPT if it wants to boost productivity for users. Apple could release the new LLM Siri as soon as iOS 19, but since the company has previously delayed major features, we suspect the dates could stretch further. In any case, we will keep you updated with the latest details.