Apple Stock Soars to All-Time High on AI Expectations and Morgan Stanley Upgrade

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On Mon, 15 Jul, 4:03 PM UTC

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Apple's stock reaches record levels, overtaking Microsoft's market cap, as Morgan Stanley names it a top pick for AI efforts. Investors show renewed enthusiasm for Apple's AI potential.

Apple's Stock Reaches New Heights

Apple Inc.'s stock has surged to an all-time high, propelled by growing expectations surrounding its artificial intelligence (AI) capabilities and a notable upgrade from Morgan Stanley. The tech giant's shares climbed to $198.23, marking a 2.2% increase and pushing its market capitalization to approximately $3.1 trillion 1.

Morgan Stanley's Bullish Outlook

Morgan Stanley has designated Apple as its top pick among US IT Hardware stocks, citing the company's potential in AI as a key factor. The investment bank raised its price target for Apple from $190 to $220, projecting a 13% upside from current levels 2.

AI Expectations Driving Growth

Investors are showing renewed enthusiasm for Apple's AI prospects, particularly in light of the company's upcoming Worldwide Developers Conference (WWDC). The event is expected to showcase Apple's advancements in generative AI, potentially integrated into iOS 18 3.

Market Performance and Comparisons

Apple's stock performance has been impressive, with a year-to-date gain of 52%. This surge has allowed Apple to overtake Microsoft in market capitalization, albeit by a narrow margin. The two tech giants have been engaged in a close race for the title of the world's most valuable company 1.

Analyst Perspectives

Erik Woodring, an analyst at Morgan Stanley, believes that Apple is well-positioned to benefit from the next computing platform shift towards pervasive AI. He argues that Apple's vertical integration of hardware and software gives it a unique advantage in delivering AI capabilities to its vast user base 4.

Upcoming Catalysts

Investors are eagerly anticipating Apple's Q3 earnings report, scheduled for August 3. Additionally, the launch of the iPhone 15 later this year is expected to incorporate AI features, potentially driving further growth. The company's WWDC event in June is also highly anticipated, with expectations of significant AI-related announcements 5.

Market Implications

The surge in Apple's stock price and the growing focus on its AI capabilities reflect a broader trend in the tech industry. As AI continues to reshape various sectors, investors are keenly watching how major players like Apple position themselves to leverage this transformative technology.

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