AWS Launches AI Agent Marketplace, Partnering with Anthropic and Other Tech Giants

AWS is launching an AI agent marketplace next week with Anthropic as a partner | TechCrunch

Amazon Web Services (AWS) is launching an AI agent marketplace next week and Anthropic is one of its partners, TechCrunch has exclusively learned. The AWS agent marketplace launch will take place at the AWS Summit in New York City on July 15, two people familiar with the development told TechCrunch. AWS and Anthropic did not respond to requests for comments. AI agents are ubiquitous nowadays. And every single investor in Silicon Valley is bullish on startups building them -- even if there is some disagreement on exactly what defines an AI agent. The term is somewhat ambiguous and is loosely used to describe computer programs that can make decisions and perform tasks independently, such as interacting with software, by using an AI model at the backend. AI behemoths such as OpenAI and Anthropic are promoting it as the next big thing in tech. However, the distribution of AI agents poses a challenge, as most companies offer them in silos. AWS appears to be taking a step to address this with its new move. The company's dedicated agent marketplace will allow startups to directly offer their AI agents to AWS customers. The marketplace will also allow enterprise customers to browse, install, and look for AI agents based on their requirements from a single location, a source said. That could give Anthropic -- and other AWS agent marketplace partners -- a considerable boost. Anthropic, which already has Amazon's backing and is reportedly in line for another multibillion-dollar investment from the e-commerce company, views AI's future primarily in terms of agents -- at least for the coming years. Anthropic builds AI agents in-house and enables developers to create them using its API. AWS' marketplace would help Anthropic reach more customers, including those who may already use AI agents from its rivals, such as OpenAI. Anthropic's involvement in the marketplace could also attract more developers to use its API to create more agents, and eventually increase its revenues. The company already hit $3 billion in annualized revenue in late May. Like any other online marketplace, AWS will take a cut of the revenue that startups earn from agent installations. However, this share will be minimal compared to the marketplace's potential to unlock new revenue streams and attract customers. The marketplace model will allow startups to charge customers for agents. The structure is similar to how a marketplace might price SaaS offerings rather than bundling them into broader services, one of the sources said. Amazon is not the first tech giant to offer a marketplace for agents. In April, Google Cloud introduced an AI Agent Marketplace to help developers and businesses list, buy, and sell AI agents. Microsoft also introduced a similar offering, called Agent Store, within Microsoft 365 Copilot a month later. Similarly, enterprise software providers, including Salesforce and ServiceNow have their own agent marketplaces. That said, we have yet to see how successful these marketplaces are for smaller AI startups and enterprises seeking specific AI agents.

AWS aims to be your one-stop-shop for AI agents from Anthropic, IBM, Perplexity, and others

Amazon Web Services (AWS) wants to be the go-to marketplace for businesses looking to buy and implement AI agents. At the annual AWS Summit in New York City on Wednesday, Amazon announced the launch of AI agents and Tools, a new virtual store within AWS Marketplace where enterprise customers can search through agents from Anthropic, IBM, Perplexity, Salesforce, and other vendors. Also: How agentic AI is transforming the very foundations of business strategy Crucially, in addition to offering the agents themselves, the store also offers the various components of digital infrastructure required to deploy the agents safely and effectively, including relevant databases, third-party governance software solutions, IT support for implementation, and deployment options to ensure that the agents mesh with the various systems already running within the company. As part of the launch, AWS has introduced a new feature -- currently available in preview -- called AgentCore designed to facilitate the implementation process for new agents "With this launch, AWS Marketplace becomes a single destination where customers can find everything needed for successful AI agent implementations," Matt Yanchyshyn, vice president of AWS Marketplace and Partner Services, wrote in a blog post. "[This] includes not just agents themselves, but also the critical components that make agents truly valuable." To make it easier for customers to find the right agents and supporting software for their particular needs, AWS has also launched an AI-powered search tool within AI Agents and Tools. Powered by Amazon Bedrock, the search feature allows users to describe the functions that they're looking to automate in natural language prompts, and the system will recommend specific agents and accompanying solutions for implementation and support. Growing pressure The rise of generative AI tools like ChatGPT starting in late 2022 prompted a surge of corporate interest in generative AI, though it quickly became clear that the technology didn't offer any clear, practical applications for the majority of businesses, beyond, say, launching a customer service chatbot or using AI-generated video in ads. That's when tech developers started pushing agents, which are essentially more capable and dynamic chatbots, to enterprise customers. The trend quickly took off, with research firm Gartner recently predicting that as much as half of all business decisions will be at least partially automated by agents by 2027. It isn't exactly clear to what degree individual workers are currently using agents on a day-to-day basis, but their employers do seem to be eagerly onboarding the technology, driven by a wide-scale pressure not to be left behind in this latest technological wave. Also: Tech leaders are seemingly rushing to deploy agentic AI - here's why Some of the more deep-pocketed companies have opted to respond to that pressure by building their own agents, but this route is prohibitively expensive for most businesses. Buying agents presents its own problems: the technology can open up new and vexing data security risks, and merging agents with a company's existing digital infrastructure isn't always a straightforward process. AWS is marketing its new virtual marketplace as an AI-powered guide for companies that feel overwhelmed by the sheer variety of agents that are suddenly available, and by the technical and legal complexities that often come with them. AI Agents and Tools is live and accessible now via AWS Marketplace. Get the morning's top stories in your inbox each day with our Tech Today newsletter.

Report: AWS set to launch agentic AI marketplace with Anthropic next week - SiliconANGLE

Report: AWS set to launch agentic AI marketplace with Anthropic next week Amazon Web Services Inc. is set to follow in the footsteps of Microsoft Corp. and Google Cloud and launch a dedicated marketplace for artificial intelligence agents, and its favorite AI developer Anthropic PBC is set to be one of its launch partners, according to a report in TechCrunch. The report, which cites two anonymous sources familiar with AWS's plans, said the company is expected to make an announcement at next week's AWS Summit in New York City, a two-day event that kicks off on July 15. AI agents are the biggest buzzword in the technology industry right now, representing the next step up from generative AI. Although there's no widely accepted definition of the term, AI agents are systems that are designed to work autonomously and proactively, completing tasks on behalf of human users with minimal supervision. They're powered by large language models such as Anthropic's Claude and OpenAI's GPT-4o, and can use logic to make decisions independently, while taking into account the context of the situation they're operating in. Some examples of AI agents include those that operate self-driving cars, using sensors to navigate roads and traffic safely, or call center agents that can communicate with customers and process refunds on their behalf, without needing to involve a human agent. Although AI agents only really became a thing last year, they have generated tremendous excitement, and almost every AI developer is laser-focused on their development. OpenAI Chief Executive Sam Altman has made it clear on more than one occasion that agentic AI is the next "big thing" for AI, and so has just about every other personality in the industry. That said, most AI companies today sell their AI agents and related services in silos, and that causes a lot of fragmentation, preventing their widespread adoption. By creating a dedicated marketplace through which multiple AI firms can advertise their AI agents, AWS will make it much easier for its customers to browse through what's on offer, find the agents they need, and deploy them in their cloud computing environments. Anthropic and other partners will be able to charge for access to their AI agents. According to one of the sources, AWS intends to operate the marketplace on a software-as-a-service model, giving developers the flexibility to choose from subscription-based or usage-based pricing. Of course, AWS will want a cut of the profits generated by these AI agents, but TechCrunch's source said its fees will be somewhat "minimal" considering the amount of revenue they can potentially unlock. The partnership makes a lot of sense for Anthropic, because AWS is the world's most popular cloud infrastructure platform. It can help the company to put its agentic AI offerings in front of thousands of new customers, including many that currently use its rivals' services. In turn, its exposure there may also tempt more developers to explore its application programming interface, which allows them to create their own AI agents. It's a good move for AWS too, not only because Anthropic's models are considered among the best in the business, but because it also happens to be one of the startup's main investors, having thrown an eye-watering $13.8 billion at it so far. It's likely to invest even more in the company soon - just yesterday, SiliconANGLE reported that Amazon executives were holding further discussions with Anthropic, though no exact numbers were mentioned. AWS is also Anthropic's primary cloud provider, giving it access to hundreds of thousands of graphics processing units to train and run its AI models. Amazon's proposed AI agent marketplace will compete with similar offerings from Google Cloud and Microsoft. In April, Google launched an AI Agent Marketplace for businesses to list, buy and sell AI agents, and one month later Microsoft followed up with the Microsoft 365 Copilot Agent Store. The likes of Salesforce Inc. and ServiceNow Inc. also operate agentic AI marketplaces.

Agent marketplace drives shift in enterprise AI - SiliconANGLE

A wave of innovation is transforming enterprise artificial intelligence as the agent marketplace emerges as a cornerstone for scalable, secure and modular automation. Today's enterprise landscape is no longer about monolithic models. Organizations are shifting toward composable, multi-agent architectures that emphasize productivity, trust and orchestration. Partners from startups to global tech leaders are responding with new tools, frameworks and business models that position agents as first-class citizens of modern cloud ecosystems, according to Chris Grusz (pictured, left), managing director of technology partnerships at Amazon Web Services Inc. "That's why we're really excited about the AWS Marketplace launch that we just came out with yesterday for agents and tools," he said. "We launched with over 800 different partners. To have 800 launch partners is incredible. It's really becoming the preferred way that people want to start getting their technology." Grusz; Nick Otto (second from left), general manager at IBM Corp.; and Siva Surendira (second from right), chief executive officer of Lyzr Inc., spoke with theCUBE's John Furrier (right) at AWS Summit NYC, during an exclusive broadcast on theCUBE, SiliconANGLE Media's livestreaming studio. They discussed how the AWS agent Marketplace is enabling a shift toward multi-agent architectures, with a focus on productivity, trust and scalable enterprise AI through curated tools, infrastructure and partnerships. Enterprises are no longer content with isolated AI tools. Instead, they're pursuing interoperable networks of agents -- modular components that can collaborate to complete complex tasks. This vision is already being realized in industries such as banking, insurance and marketing, where agent-based platforms are driving dramatic gains in productivity, according to Surendira. "Lyzr is an enterprise agent platform with built-in responsibility guardrails," he explained. "We had a chief marketing officer of a Fortune 500 company reach out and said, 'I have a 10-member marketing team and I would like to just use agents to improve the productivity of my whole team.' Fast forward [to] today, they have 18 marketing agents that's running on Lyzr. What our platform does is to allow organizations to build skills. When more of these organizations build skills, we are able to take those skills to other organizations." This approach demands not just flexibility, but also trust. IBM has responded by integrating tools such as watsonx Orchestrate and API Connect into the agent Marketplace, making it easier for enterprises to discover and deploy reliable agentic solutions. With a flood of new entrants, curation and validation have become essential, Otto explained. "As a customer, they're all overwhelmed," he added. "They're looking at all of these different people reaching out to them with lots of different capabilities and type of filter that we can put onto our customers ... it's all about making it easier for the customer." That customer-first mindset extends to infrastructure and governance. AWS has built the agent Marketplace to support multi-agent networks, which Grusz says offer dramatically higher accuracy than early single-agent designs. This architecture is not just about functionality -- it's about establishing a foundation of security, identity and performance evaluation at scale. "The multi-agent architectures are really becoming the more prevalent way on these things coming together," Grusz said. "That's why we're really excited about the AWS Marketplace launch that we just came out with yesterday for agents and tools." Here's the complete video interview, part of SiliconANGLE's and theCUBE's coverage of AWS Summit NYC:

Amazon Is Reportedly Going to Launch a Marketplace for AI Agents

Amazon Web Services is reportedly gearing up to launch a new online marketplace for AI agents, with Anthropic as a marquee vendor. According to TechCrunch, AWS will announce this AI agent marketplace at its AWS Summit event in New York City on July 15. The marketplace will enable startups to sell AI agents directly on the platform, and for businesses to demo and deploy agents directly to their AWS-powered software. "We look forward to sharing our latest innovations with customers at AWS Summit New York next week," an AWS spokesperson told Inc. AI agents are essentially the next evolution of AI chatbots like ChatGPT. Instead of just serving as a source of knowledge, AI agents are able to take actions and digitally effect change, like using a web browser to search for a specific product, running code, sending emails, scheduling meetings, and connecting to proprietary data sources.

AWS Launches AI Agents Marketplace And Bedrock AgentCore: AWS Exec On 'Huge' Partner Opportunity

'This is going to create a really huge opportunity for AWS partners as they're building agents and building assets to get them out into our co-sell motion and into the hands of customers,' says AWS' Brian Bohan regarding the new AI Agents Marketplace and Amazon Bedrock AgentCore. AWS is striving to make it easier for customers to buy and for partners to sell agentic AI solutions by launching a new AI Agents category inside the AWS Marketplace that already has over 800 agentic AI offerings available at launch Wednesday. "There's now a one-stop shop for everything that customers need to really accelerate their agentic journey where they can find not only AI agents, but also guardrails, knowledge bases, tools and services," said Brian Bohan, director and head of the AWS Consulting Center of Excellence, in an interview with CRN. In addition, the Seattle-based $117 billion cloud titan launched Amazon Bedrock AgentCore Wednesday, which is a new set of services for deploying and operating AI agents securely at enterprise scale. Lastly, AWS unveiled a new AI-powered search feature inside the AI Agents Marketplace that lets customers describe their use case, with the AI-powered search then recommending solutions that meet their demands. [Related: AWS Kiro: 5 Key Features In Amazon's New AI Coding Tool] "With AI Agent Marketplace, there's already over 800 agents now listed and transactable in one place so customers can procure what they need for their end-to-end journey towards agentic AI," Bohan said. "This is going to create a really huge opportunity for AWS partners as they're building agents and building assets to get them out into our co-sell motion and into the hands of customers." The new AI Agents and Tools category inside the AWS Marketplace currently features hundreds of AI agents and tools from innovators like Anthropic, Automation Anywhere, IBM, Karini AI, Kloia, Perplexity, PwC, Salesforce, Stripe, xpander.ai, Upstage as well as channel partner offerings. According to IT research firm Gartner, 33 percent of enterprise software applications will include agentic AI by 2028, up from less than 1 percent in 2024. In an interview with CRN, Bohan explains the key pillars to AWS' new AI Agents Marketplace, Amazon Bedrock AgentCore, AI-powered search and the opportunities for channel partners.

AWS Reportedly Set to Launch AI Agent Marketplace | PYMNTS.com

Anthropic did not immediately reply to PYMNTS' request for comment. The marketplace will aim to facilitate the distribution of AI agents by allowing startups like Anthropic to offer them directly to AWS customers, and by enabling enterprises to shop for AI agents in a single location, according to the report. Its launch will follow the introduction of other marketplaces for AI agents, such as the Google Cloud Marketplace's AI Agent Marketplace, Microsoft's Agent Store, Salesforce's AgentExchange and the ServiceNow Store, per the report. Amazon CEO Andy Jassy said during a May 1 earnings call that AWS already commands a "multibillion-dollar annual revenue run rate" in generative AI services and that it has positioned itself as "the infrastructure for agentic AI." In March, it was reported that AWS formed a new group focused on agentic AI and that AWS CEO Matt Garman said the technology could be "the next multibillion business for AWS." "We have the opportunity to help our customers innovate even faster and unlock more possibilities, and I firmly believe that AI agents are core to this next wave of innovation," Garman said at the time in an internal email, according to a Reuters report. When Microsoft unveiled its Agent Store in May, it said this centralized marketplace would serve both developers and non-technical users and enable these customers to shop for AI agents tailored for specific tasks. The marketplace allows shoppers to browse, install and try agents from Microsoft, its partners and its customers. At launch, it offered more than 70 agents, with the company saying that the number would grow over time. In March, OpenAI launched a new set of application programing interfaces (APIs) and tools designed to help developers and enterprises build, deploy and scale AI agents. The company said these new tools complemented its existing AI model capabilities that can support AI agents by providing an easier way to turn these capabilities into AI agents.

AWS Unveils AI Agent Marketplace as 'One-Stop Shop' for Enterprise Deployment | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. Announced at the AWS Summit New York City on Wednesday (July 16), "AI Agents and Tools" is a new category in the AWS Marketplace. It debuts with more than 900 agents and related support on tap from providers including Anthropic, Salesforce, IBM, PwC, Stripe, Perplexity, Automation Anywhere and C3.ai. What makes AWS' AI agent marketplace different from competitors is its "one-stop shop" offering, said Matt Yanchyshyn, vice president of AWS Marketplace and Partner Services, in an interview with PYMNTS. "A huge thing that makes our marketplace different is that we offer that combination of services, agents, guardrails, knowledge bases, all in one place," Yanchyshyn said. These work "alongside a new AI-powered semantic search that makes it easier for customers to search by use case and find all the agents they need." Examples of AI agent capabilities include procurement, supply chain, document intelligence, financial services, compliance and more. There will be both free and paid AI agents. AWS vets the marketplace vendors. The AWS executive said the launch comes amid rising interest in enterprise interest in agentic AI, or AI systems capable of autonomous decision-making and task execution. AWS is positioning its marketplace as the central hub to meet that demand. Yanchyshyn pointed to the debut of hundreds of agents from vendors in the marketplace and AWS' own client experiences as a signal of market demand. He also cited a Gartner report projecting that 33% of all enterprise software will have agentic components by 2028, up from less than 1% in 2024. But a July 2025 PYMNTS Intelligence report shows that CFOs worry that AI agents can go "off-script, exposing firms to cascading payment errors, sanctions screening failures and headline-grabbing compliance fines." The result is that enterprises are not "racing to deploy it," the report said. Only 15% of executives surveyed are thinking of deploying AI agents, and most are still in the early evaluation stage. However, companies that have successfully adopted generative AI are more likely to trust in AI agents. See also: The Agentic Trust Gap: Enterprise CFOs Push Pause on Agentic AI AWS Marketplace already serves as a procurement and governance platform for cloud-based enterprise software, with more than 25,000 listings across over 70 categories. AWS said more than 99% of its top 1,000 customers had an active Marketplace subscription in 2024. With the agentic AI launch, users can now also browse AI agents in the AWS Marketplace as well -- along with adjacent tools such as pre-built knowledge bases, third-party guardrails for governance and implementation services. They can also deploy these solutions through various pricing models including pay-as-you-go, subscriptions and custom enterprise pricing. For companies concerned that agentic AI would be more expensive than traditional generative AI, Yanchyshyn said developers are given controls over usage. (Every prompt and response carries a cost, but when agents work behind the scenes with each other to do a task, it's harder for users to assess how much compute is being used.) Many of the AI agents are already integrated into Amazon Bedrock AgentCore, a new suite of tools for building, deploying and securing AI agents at scale. The integration lets users avoid lengthy custom development and get agents into production more quickly. Early partners offering AgentCore-compatible listings include AllCloud, Accenture, Brave and CircleCI. These vendors are expected to help customers accelerate implementations and reduce integration costs. AWS also emphasized the marketplace's benefits for sellers. Vendors can list their AI agents and tools using standardized legal templates, create private offers for enterprise client and offer free trials -- all within the AWS console. This setup, the company said, helps reduce delays related to procurement processes so customers can get the tech they need and close deals with partners at a faster pace.

H2o.Ai Announces Availability of H2o Ai Cloud in the New Aws Marketplace Ai Agents and Tools Category

H2O.ai announced the availability of H2O AI Cloud in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agent solutions, including H2O.ai's AI Cloud solution using their AWS accounts, accelerating agent and agentic workflow development. H2O AI Cloud helps organizations accelerate AI adoption, reduce risk, and optimize resource allocation across departments, while ensuring secure handling of sensitive or regulated data. This solution enables customers to rapidly build and deploy AI models without managing infrastructure, due to its fully hosted, secure, and scalable AutoML platform. H2O AI Cloud delivers essential capabilities including automated machine learning (AutoML), a no-code AI app studio, and seamless model deployment and monitoring. These features empower customers to rapidly build, deploy, and scale AI models across their organizations while maintaining control, security, and transparency. With the availability of AI Agents and Tools in AWS Marketplace, customers can significantly accelerate their procurement process to drive AI innovation, reducing the time needed for vendor evaluations and complex negotiations. With centralized purchasing using AWS accounts, customers maintain visibility and control over licensing, payments, and access through AWS. Available as a vendor-hosted solution, H2O AI Cloud offers advanced agentic capabilities through seamless integration with the Model Context Protocol (MCP), while also enabling and fine-tuning agent performance for non-MCP resources. H2O.ai'sAI Agents are exceptional problem solvers-- highly adaptable and capable of addressing virtually any use case. Designed to operate across the full agentic toolspace both within and external to AWS, H2O.ai's Agentic solutions consistently deliver across all agent functions. This enables customers to seamlessly connect with other AWS services and flexibly deploy across their AWS environment.

Confluent, Inc. Announces Availability of Confluent Cloud in the New Aws Marketplace AI Agents and Tools Category

Confluent, Inc. announced the availability of Confluent Cloud in the new AI Agents and Tools category of AWS Marketplace. This enables AWS customers to easily discover, buy, and deploy AI agent solutions, including Confluent's fully managed data streaming platform Confluent Cloud, using their AWS accounts, for accelerating AI agent and agentic workflow development. As AI agents scale, it becomes exponentially harder to access and share data with other agents, tools, and external systems. Without the ability to tap into accurate, fresh information, agents will deliver unreliable,ale answers or simply break down. Confluent Cloud streams, connects, processes, and governs data as it flows throughout the business in real time, enabling customers to build and deploy intelligent, adaptable, and scalable AI applications faster. Confluent Cloud is purpose-built to make data readily available and actionable, driving smarter decisions, enhancing customer experiences, and accelerating innovation across the business. As organizations race to embrace AI, this partnership provides a unified platform that they can trust. By replacing fragmented, batch-based systems with a continuously updating stream of business context, Confluent creates a shared, real-time data backbone that AI agents can subscribe to, interact with, and reason over. Confluent Cloud empowers customers to confidently scale their businesses for the future with AI at the forefront. With the availability of AI Agents and Tools in AWS Marketplace, customers can significantly accelerate the procurement process to drive AI innovation, reducing the time needed for vendor evaluations and complex negotiations. With centralized purchasing using AWS accounts, customers maintain visibility and control over licensing, payments, and access through AWS.

Treasure Data's AI Agent Foundry Is Now Available in the New AWS Marketplace AI Agents and Tools Category

Treasure Data announced the availability of its custom and out-of-the-box AI Agents in the new AI Agents and Tools category of AWS Marketplace. Customers can now use AWS Marketplace to easily discover, buy, and deploy AI agents solutions, including Treasure Data's AI Agent Foundry using their AWS accounts, accelerating agent and agentic workflow development. Treasure Data's AI Agent Foundy, built on Amazon Bedrock, helps enterprises build, deploy, and orchestrate custom AI agents across their customer data ecosystem, enabling them to automate decision-making, accelerate personalization, and unlock real-time insights at scale. Treasure Data's AI Agent foundry delivers essential capabilities including flexible agent frameworks, low-latency decisioning infrastructure, and no-code tools for marketers and data teams. This enables customers to activate AI-driven use cases in days while maintaining full control over data, outcomes, and compliance. With the availability of AI Agents and Tools in AWS Marketplace, customers can significantly accelerate their procurement process to drive AI innovation, reducing the time needed for vendor evaluations and complex negotiations. With centralized purchasing using AWS accounts, customers maintain visibility and control over licensing, payments, and access through AWS. Treasure Data also offers the Model Context Protocol (MCP) Server, a new open standard that enables secure, structured communication between AI agents and enterprise data sources. With MCP, companies can connect their preferred AI assistants directly to Treasure Data, making it easy to query databases, explore tables, and analyze data using natural language, no SQL required. This transforms how teams interact with customer data by lowering the barrier to entry for exploration and analysis. Anyone, regardless of technical expertise, can ask questions and get actionable insights from Treasure Data using natural language. With a secure and governed interface, the MCP Server empowers organizations to make faster, smarter decisions.