Chinese chipmaker Iluvatar CoreX unveils ambitious GPU roadmap targeting Nvidia's Rubin by 2027

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Shanghai Iluvatar CoreX has revealed a four-generation GPU architecture roadmap aimed at competing with Nvidia's next-gen platforms. The Chinese chipmaker claims its current Tianshu architecture already outperforms Nvidia Hopper, while its 2027 Tianquan design targets surpassing Rubin. The announcement highlights China's aggressive push to develop domestic alternatives in AI chips amid ongoing trade restrictions.

Chinese Chipmaker Sets Sights on Nvidia's Next-Gen Platform

Shanghai Iluvatar CoreX Semiconductor has unveiled an ambitious multi-year GPU architecture roadmap that positions the company to directly challenge Nvidia's dominance in AI computing hardware. The Chinese chipmaker's plan outlines four successive GPU architectures—named after Chinese terms associated with the Big Dipper constellation—with the explicit goal to surpass Nvidia's Rubin platform by 2027

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. This bold strategy demonstrates how aggressively China's domestic tech companies are organizing their efforts to establish viable domestic alternatives in AI chips for AI training and inference workloads.

Source: DIGITIMES

Source: DIGITIMES

According to reporting by the South China Morning Post, Iluvatar CoreX claims its current Tianshu architecture has already outperformed Nvidia Hopper generation GPUs, achieving more than 90% effective utilization of compute resources through architectural features that reduce redundant memory access and dynamically allocate workloads

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. The company asserts a roughly 20% higher average performance than Hopper on DeepSeek V3 through its own testing, though these claims arrive conveniently as Nvidia's China business faces new challenges following the rejection of H200 GPUs by Chinese officials.

Four Generations Targeting Successive Nvidia Platforms

The GPU roadmap lays out a clear competitive timeline. Following Tianshu's introduction in 2025, Iluvatar CoreX plans to launch its Tianxuan architecture in 2026 to compete directly with Nvidia Blackwell, including the B200 series

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. Later in 2026, the company expects its third-generation Tianji architecture to exceed Blackwell-class performance. The fourth generation, Tianquan, is projected to surpass Nvidia's Rubin platform by 2027, after which the company plans what it describes as a "breakthrough" architectural redesign

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Source: Tom's Hardware

Source: Tom's Hardware

This aggressive timeline places Iluvatar CoreX among several Chinese companies making similar commitments to compete with Nvidia's future AI platforms, including Huawei Technologies, as domestic players seek to strengthen local alternatives amid ongoing trade restrictions and export controls.

Edge Computing Products and Market Positioning

Beyond data-center GPUs, Iluvatar CoreX has also unveiled four edge computing products under its Tongyang (TY) series, spanning 100 to 300 TOPS. The company claims its TY1000 exceeded Nvidia's Jetson AGX Orin in various test scenarios including computer vision, natural language processing, and inference for large language models such as DeepSeek 32B

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. However, no detailed third-party benchmarks have been published to verify these performance claims.

Iluvatar CoreX aims to position itself as a supplier of high-end general-purpose GPUs and large-scale computing systems, distinguishing its approach from domestic rivals such as Biren Technology and Moore Threads

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. While Moore Threads pursues a full-function GPU strategy covering AI acceleration, professional graphics, and desktop GPUs, Iluvatar CoreX and Biren are more clearly segmenting their product lines around computing workloads.

Market Position and Supply Chain Challenges

Founded in 2015, Iluvatar CoreX introduced its first general-purpose training GPU, TG Gen 1, which it described as China's first domestically mass-produced AI training GPU. A second-gen component followed in 2023, while TG Gen3 is scheduled for mass production later this year

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. The company was listed in Hong Kong on January 8 and is currently valued at around HK$46.3 billion based on current market capitalization. In the first half of 2025, the company reported revenue of 324 million yuan and shipped more than 52,000 general-purpose GPUs to approximately 290 enterprise customers, with applications spanning sectors including finance and healthcare

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Like other Chinese AI chip developers, Iluvatar CoreX faces supply chain challenges related to manufacturing capacity and supply-chain access. Further performance gains will depend on continued advances in process technology and packaging

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. Whether the company's ambitious claims to beat Rubin come to fruition remains to be seen, but the roadmap demonstrates the intensity of China's push to develop competitive alternatives as demand for AI computing grows across cloud, enterprise, and edge deployments. Nvidia CEO Jensen Huang's recent arrival in China on January 23 for meetings with partners and customers underscores the competitive pressure both companies face in this critical market.

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