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ElevenLabs Appoints Karthik Rajaram as India Country Head | AIM
Rajaram will lead the go-to-market strategy and revenue growth in India. ElevenLabs has appointed Karthik Rajaram as the general manager and country head for India, as the company strengthens its presence in India, a key growth market for AI voice and audio technologies. In his new role, Rajaram will lead go-to-market strategy and revenue growth in India, while building partnerships across the AI, media and enterprise ecosystem. Rajaram brings over two decades of experience in scaling technology businesses in India. Most recently, he served as general manager and vice president for India and South Asia at Elastic, where he led the company's expansion in the region. His previous roles include senior leadership positions at Freshworks, Akamai Technologies and Microsoft. "India is at the epicentre of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to power the next wave of human-like, scalable, and trustworthy voice experiences," Rajaram said. "From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding." Carles Reina, vice president, international at ElevenLabs, said India would play a central role in the company's global plans. "India is one of the most important markets for the future of AI voice and audio," he said. "With its massive developer ecosystem and fast-growing digital economy, India represents a significant opportunity for ElevenLabs." The appointment comes as ElevenLabs accelerates its expansion in India, with a growing local team and deeper engagement with enterprises, developers and creators. The company has built a 13-member go-to-market team in the country and works with Indian platforms such as Meesho, Cars24, 99acres, TVS Motor, Mahindra, JioStar and Pocket FM. Founded in 2022, ElevenLabs develops AI audio tools for enterprises, developers and creators. The platform is used globally to generate lifelike speech, build AI voice agents in multiple languages and create audio content at scale, including by employees at more than 70% of Fortune 500 companies.
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ElevenLabs appoints Karthik Rajaram General Manager and Country Head for India
AI audio firm ElevenLabs has appointed Karthik Rajaram as its India head. Rajaram will lead strategy and revenue growth. He brings extensive experience in scaling tech businesses. India is a key market for AI voice technology. ElevenLabs is investing in local teams and partnerships. The company aims to deploy AI voice solutions at scale across India's diverse sectors. Bengaluru: AI audio research and technology company ElevenLabs has appointed Karthik Rajaram the General Manager and Country Head for India, the company said in a statement on Tuesday. In this role, Rajaram will lead go-to-market strategy and revenue growth, while building a strong partner ecosystem across India's AI, media, and enterprise markets. Rajaram brings more than two decades of experience building and scaling high-growth technology businesses in India. Most recently, he served as General Manager and Vice President for India & South Asia at Elastic, where he led rapid expansion, and established India as a strategic growth market globally. Prior to Elastic, Karthik held senior leadership roles at Freshworks, Akamai Technologies, and Microsoft, supporting cloud, security, and enterprise adoption across some of India's largest organisations. Karthik Rajaram said in a statement: "India is at the epicentre of the global AI and digital content revolution, and ElevenLabs is uniquely positioned to power the next wave of human-like, scalable, and trustworthy voice experiences. From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding. I'm truly excited to join ElevenLabs at this pivotal moment and to work with the global leadership team to build a category-defining business in India." "India is one of the most important markets for the future of AI voice and audio," Carles Reina, VP International at ElevenLabs, noted. "With its massive developer ecosystem, fast-growing digital economy, and leadership in content, media, and technology services, India represents a huge opportunity for ElevenLabs. "We are making long-term investments in the region, and this move reinforces our ambition to build a strong, enduring presence in India." Karthik's appointment comes as ElevenLabs accelerates its expansion in India, building local teams, deepening ecosystem partnerships, and working closely with enterprises, developers, and creators to deploy AI-generated voice and audio at scale. With India's linguistic diversity, rapid digital adoption, and strong momentum across the creator economy and enterprise sectors, the company sees the market as central to scaling responsible, high-quality AI voice solutions globally. (You can now subscribe to our Economic Times WhatsApp channel)
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AI audio company ElevenLabs has appointed Karthik Rajaram as General Manager and India Country Head to lead its expansion in one of the world's most important markets for AI voice technology. With over two decades of experience scaling tech businesses, Rajaram will drive go-to-market strategy and revenue growth while building partnerships across India's AI, media, and enterprise sectors.

ElevenLabs has appointed Karthik Rajaram as General Manager and India Country Head, marking a significant step in the AI audio company's expansion into one of the world's fastest-growing markets for AI voice technology
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. In his new role, Rajaram will lead go-to-market strategy and revenue growth while building a robust partner ecosystem across India's AI, media, and enterprise markets. The appointment signals ElevenLabs' commitment to establishing India as a central pillar of its global operations, particularly as demand for AI voice solutions accelerates across diverse sectors.Karthik Rajaram brings more than two decades of experience building and scaling high-growth technology businesses in India. Most recently, he served as General Manager and Vice President for India and South Asia at Elastic, where he led rapid expansion and established India as a strategic growth market globally
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. His career includes senior leadership positions at Freshworks, Akamai Technologies, and Microsoft, where he supported cloud, security, and enterprise adoption across some of India's largest organizations1
. This extensive background positions him to navigate India's complex market dynamics and accelerate ElevenLabs' penetration across multiple verticals.Rajaram emphasized India's strategic importance in the global AI landscape, stating that the country sits at the epicenter of the AI and digital content revolution. "From media and entertainment to customer engagement, gaming, and education, the use cases for AI voice in India are exploding," he noted
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. Carles Reina, Vice President International at ElevenLabs, reinforced this perspective, describing India as "one of the most important markets for the future of AI voice and audio"2
. The country's massive developer ecosystem, fast-growing digital economy, and leadership in content and technology services create substantial opportunities for AI audio technology deployment at scale.Related Stories
The ElevenLabs expansion in India is already gaining momentum, with the company building a 13-member go-to-market team in the country
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. The AI audio platform has established partnerships with prominent Indian platforms including Meesho, Cars24, 99acres, TVS Motor, Mahindra, JioStar, and Pocket FM, demonstrating traction across e-commerce, automotive, real estate, and the creator economy. Founded in 2022, ElevenLabs develops AI audio tools for enterprises, developers, and creators, with its platform used globally to generate lifelike speech, build voice agents in multiple languages, and create audio content at scale. The company serves employees at more than 70% of Fortune 500 companies1
, underscoring its enterprise credibility.India's linguistic diversity and rapid digital adoption make it particularly well-suited for AI voice solutions that can operate across multiple languages and dialects. The company views India as central to scaling responsible, high-quality AI voice technology globally
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. With strong momentum across both enterprise sectors and the creator economy, the market presents opportunities for deploying AI-generated voice and audio at unprecedented scale. As ElevenLabs deepens its ecosystem partnerships and works closely with enterprises, developers, and creators, the appointment of Rajaram positions the company to capitalize on India's emergence as a growth market for AI voice technology while building what the company describes as a "category-defining business" in the region.Summarized by
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