Encyclopedia Britannica and Merriam-Webster Sue Perplexity AI Over Copyright Infringement

Reviewed byNidhi Govil

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Encyclopedia Britannica and Merriam-Webster have filed a lawsuit against Perplexity AI, accusing the company of copyright infringement and trademark violation. The lawsuit alleges that Perplexity's AI-powered 'answer engine' unlawfully uses their content and diverts web traffic from their sites.

Legal Battle Erupts in AI Industry

Encyclopedia Britannica and Merriam-Webster have launched a legal offensive against Perplexity AI, marking the latest skirmish in the ongoing conflict between content creators and artificial intelligence companies. The lawsuit, filed in New York federal court, accuses Perplexity of copyright infringement and trademark violation through its AI-powered 'answer engine'

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Source: engadget

Source: engadget

The Allegations

The plaintiffs allege that Perplexity's system 'free rides' on their intellectual property by scraping their websites, copying articles, and reproducing content without permission. They claim this practice has led to a significant reduction in web traffic to their sites, consequently impacting their revenue streams

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Britannica and Merriam-Webster argue that Perplexity's answer engine 'eliminates users' clicks on Plaintiffs' and other web publishers' websites -- and, in turn, starves web publishers of revenue -- by generating responses to users' queries that substitute the content from other information websites'

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Source: PYMNTS

Source: PYMNTS

AI Hallucinations and Trademark Concerns

The lawsuit also raises concerns about AI-generated 'hallucinations' - instances where Perplexity's AI creates false or inaccurate information that it wrongly attributes to Britannica or Merriam-Webster. The plaintiffs argue that this practice violates their trademark rights and potentially damages their reputation

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Source: Digital Trends

Source: Digital Trends

Broader Implications for AI Industry

This case is part of a growing trend of legal challenges against AI companies. While many lawsuits focus on the use of copyrighted material to train AI models, the Perplexity case is unique as it targets a real-time web search and summarization tool

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The lawsuit highlights the evolving landscape of internet information dissemination and the potential threats to traditional content publishers. As AI-powered tools become more sophisticated, they risk 'cannibalizing traffic' from established information sources, disrupting long-standing business models

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Legal and Financial Demands

Britannica and Merriam-Webster are seeking unspecified monetary damages and a court order to prevent Perplexity from misusing their content. The case, filed as Encyclopedia Britannica Inc v. Perplexity AI Inc in the U.S. District Court for the Southern District of New York, is being handled by attorneys from Susman Godfrey on behalf of the plaintiffs

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Industry Response and Future Outlook

As the AI industry grapples with these legal challenges, some companies are exploring revenue-sharing deals with publishers to create a more sustainable and fair business model. Perplexity itself launched a program last month offering to pay publishers when its AI uses their content to answer questions

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The outcome of this lawsuit could have far-reaching implications for the AI industry, potentially shaping how AI companies interact with and compensate content creators in the future. As the legal landscape evolves, it remains to be seen how the balance between innovation and intellectual property rights will be maintained in the age of artificial intelligence.

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