BBC Threatens Legal Action Against AI Startup Perplexity Over Unauthorized Content Use

Reviewed byNidhi Govil

9 Sources

The BBC is threatening to sue AI search engine Perplexity for allegedly using its content without permission to train AI models, raising concerns about copyright infringement and the impact on journalism in the AI era.

BBC's Legal Threat to Perplexity AI

The British Broadcasting Corporation (BBC) has taken a significant step in the ongoing debate over artificial intelligence (AI) and copyright by threatening legal action against Perplexity AI, a San Francisco-based startup. The BBC alleges that Perplexity has used its content without authorization to train AI models, potentially infringing on the broadcaster's intellectual property rights 12.

The Allegations and Demands

Source: The Telegraph

Source: The Telegraph

In a letter to Perplexity CEO Aravind Srinivas, the BBC claims to have evidence that the company's "default AI model" was trained using BBC content. The broadcaster is demanding that Perplexity:

  1. Cease scraping all BBC content
  2. Delete any copies of BBC material held for AI system development
  3. Provide a proposal for financial compensation for alleged infringement 23

The BBC warns that failure to comply could result in an injunction against Perplexity. This move marks the first time the British broadcaster has directly confronted an AI company over content usage 2.

Perplexity's Response and Business Model

Perplexity has dismissed the BBC's claims as "manipulative and opportunistic," arguing that the broadcaster fundamentally misunderstands technology, the internet, and intellectual property law 24. The AI company, valued at $14 billion, provides an interface allowing users to choose between various AI models, including those from OpenAI, Google, and Anthropic 2.

Perplexity denies building or training foundation models itself, stating that its in-house model is based on Meta's Llama and refined for improved accuracy 2. The company has also introduced revenue-sharing agreements with some publishers, including Time, Fortune, and Der Spiegel 1.

Broader Industry Context

This legal threat is part of a larger trend of media organizations pushing back against AI companies' use of their content:

  • News Corp subsidiaries, including The Wall Street Journal and New York Post, are already engaged in legal battles with Perplexity 15
  • Other outlets like The New York Times and Condé Nast have sent cease-and-desist letters to AI companies 2
  • Major media companies such as Disney, Universal, and Sony have also launched legal actions against AI firms 5

Impact on Journalism and Public Trust

The BBC expresses concern that AI companies may misuse or misrepresent its content, potentially damaging its reputation for neutral and impartial journalism. The broadcaster's own research found that 17% of Perplexity search responses had significant issues in representing BBC content, including factual inaccuracies and missing context 23.

Financial Implications and Future of Media

Source: Financial Times News

Source: Financial Times News

This dispute highlights the potential financial impact of AI on traditional media:

  • The BBC, primarily funded by UK license fees, sees potential value in licensing deals with AI companies 25
  • Since 2005, 2,900 local newspapers have closed in the US, highlighting the struggles of traditional media in the digital age 1
  • AI companies like OpenAI and Perplexity have seen soaring valuations, contrasting with the narrowing margins in media 1

Government and Regulatory Considerations

Source: MediaNama

Source: MediaNama

The case raises questions about the need for clearer regulations on AI and copyright:

  • UK media publishers have called for government action to uphold protections for copyrighted content 3
  • The UK government is considering proposals that could allow AI companies to use copyright-protected work without permission, which has been criticized by media executives 4
  • In the US, the BBC has begun registering copyright for its news website, potentially entitling it to statutory damages for unauthorized use 24

As this legal battle unfolds, it could set important precedents for the relationship between AI companies and content creators, potentially reshaping the landscape of digital media and artificial intelligence.

Explore today's top stories

Google Introduces AI-Powered Business Calling and Enhanced AI Mode in Search

Google rolls out an AI-powered business calling feature in the US and enhances its AI Mode with Gemini 2.5 Pro and Deep Search capabilities, revolutionizing how users interact with local businesses and conduct online research.

TechCrunch logoThe Verge logoPC Magazine logo

13 Sources

Technology

1 day ago

Google Introduces AI-Powered Business Calling and Enhanced

Nvidia's AI Chip Sales to China Resume Amid US-China Rare Earth Trade Negotiations

Nvidia and AMD are set to resume sales of AI chips to China as part of a broader US-China trade deal involving rare earth elements, sparking debates on national security and technological competition.

TechCrunch logopcgamer logoEconomic Times logo

3 Sources

Policy and Regulation

9 hrs ago

Nvidia's AI Chip Sales to China Resume Amid US-China Rare

Inside OpenAI: Former Engineer Reveals Chaotic Culture of Secrecy, Rapid Growth, and Innovation

Calvin French-Owen, a former OpenAI engineer, shares insights into the company's internal workings, highlighting its rapid growth, secretive nature, and innovative yet chaotic work environment.

PC Magazine logoGizmodo logoFuturism logo

5 Sources

Technology

1 day ago

Inside OpenAI: Former Engineer Reveals Chaotic Culture of

OpenAI Expands Cloud Partnerships, Adds Google Cloud to Meet Growing AI Compute Demands

OpenAI has added Google Cloud to its list of cloud providers, joining Microsoft, Oracle, and CoreWeave. This move aims to meet the escalating demand for computing capacity needed to run AI models like ChatGPT.

Reuters logoCNBC logoTechRadar logo

7 Sources

Technology

17 hrs ago

OpenAI Expands Cloud Partnerships, Adds Google Cloud to

Nvidia's H20 AI Chip Ban Lifted: Countering China's AI Influence and Black Market Challenges

The U.S. eases restrictions on Nvidia's H20 AI chip sales to China, aiming to counter Huawei's growing influence. Meanwhile, a thriving black market for banned AI chips poses challenges to export controls.

Quartz logoWccftech logo

2 Sources

Technology

9 hrs ago

Nvidia's H20 AI Chip Ban Lifted: Countering China's AI
TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo