Engineer Develops Real-World Ad-Blocking App Using AR Glasses and AI

Engineer creates ad-block for the real world with augmented reality glasses -- no more products or branding in your everyday life

Say what you will about going outside, but there isn't an AdBlock program for real-life billboards and ads. At least, there didn't use to be. A software engineer on X (formerly Twitter) has built an augmented reality app to identify and block out advertisements, billboards, and product branding in real life. Stijn Spanhove, a Belgian programmer, has engineered an advertisement-blocking app for use with Snap's fifth-generation AR Spectacles. Google's Gemini AI identifies advertisements and brands visible through the smart glasses, and promptly blocks them, replacing the advertisement with a red square, naming and shaming the blocked brand. The above video shows the glasses in action, with the app correctly identifying and visually blocking out ads on posters, pedestrian billboards, and a newspaper. The captured video also shows the glasses blocking out the brand names on food packaging. Spanhove says the project is still very early in its production, but "it's exciting to imagine a future where you control the physical content you see." Spanhove continues to brainstorm the future of the app in his replies, hinting at future features allowing users to replace the glaring red prohibited square with custom photos or lists from a notes app. The app is built from libraries and APIs shared by Snap on its Github on its Depth Cache development, making the app, for now, a Snap Spectacles exclusive experience. Apple Vision Pro and Meta Quest enjoyers will need to wait a bit longer for similar experiences to arrive on their screens. Snap, best known for its flagship social media app Snapchat, has been developing its AR Spectacles since 2016, though the goggles were originally hidden-camera glasses rather than AR devices. While companies like Microsoft and Meta have abandoned or paused their augmented reality projects in recent months and years, Snap has seemingly been carrying the banner forward, with its fifth-gen Spectacles available for $99 per month for developers. While mere mortals without development interest will need to wait a bit longer to experience a true They Live anti-propaganda glasses experience, the questions the app raises are perhaps the most interesting part of it. What will a world look like where we can control what, or perhaps who, we see? At least for now, it will look just like the normal world, just with a few extra red rectangles.

Someone Made an App That Blocks Ads in Real Life

Ads are everywhere: on your phone, your TV, your inbox, and even on the sidewalk, trying to sell you something or the other. While there are ways to avoid the digital stuff, what about real life? But one developer has done the unthinkable and created an app to block ads in real life using Snapchat Spectacles. This story comes from software engineer and AI/XR developer, Stijn Spanhove (X/@stspanho), who shared an X post demoing his upcoming XR app. It works like an ad-blocker for those promotional banners, posters, ads in newspapers, and even Coca-Cola cans. The app is demonstrated running on Snapchat Spectacles and uses Google's Gemini to likely detect ads in the surroundings. According to Stijn Spanhove, the app is based on an open-source sample called the Depth Cache. His app is in early development, and it isn't clear whether Stijn is planning for a public release or keeping it to himself like a pet project. But the possibility of a universal ad blocker is quite exciting, especially because ads have become more prevalent in today's society. Some commenters on his post also suggested replacing the block sign with more natural things like plants and foliage, which would be more pleasing than seeing red rectangles everywhere. Although others suggested adding a to-do list instead. Whatever Stijn plans for the end product, I will be pretty excited to try it out when it comes out. What do you think about it, and would you use an app like this? Let us know in the comments below.