Eufy's Controversial $2 Video Campaign: AI Training Meets Privacy Concerns

Eufy Offered $2 Payments for Real or Staged Package-Theft Footage

Smart security camera company Eufy offered owners of its products $2 to submit videos it could use to train its artificial intelligence software in a campaign that ran last winter. As reported early by TechCrunch, Eufy launched a promotion to collect 20,000 videos of package thefts and 20,000 videos of people pulling on car doors. For the purposes of the campaign, it didn't matter if the videos were real or if owners staged the videos. The concept of services directly paying customers for data or content that will be used to train AI software is still fairly uncommon. Recently, a popular app called Neon offered to pay people for recordings of their phone calls that it would then sell to AI companies. That app is currently on hold while the company addresses security issues, but the company's founder said it will return soon. Eufy did not immediately respond to a request for comment on the campaign. AI companies are continually seeking new sources of data to train their AI models. In this case, Eufy, which is owned by the tech company Anker, appeared to be working on improving its own software to detect on-camera incidents of package thefts and attempted car thefts or carjackings. According to a community posting, Eufy was seeking a maximum of 10 videos from any one device for each of the two activities for a maximum of $20 payout per device. The campaign ran from Dec. 18, 2024 to Feb. 25, 2025. In the past few years, Eufy has had a few security missteps, including a flaw that uploaded local videos online without permission to cloud servers and one that exposed private videos to strangers.

Eufy offered customers $2 per video to train its theft detection AI

Anker's Eufy security camera division launched a data collection campaign that offered customers $2 per video to help train its artificial intelligence systems for theft detection. The initiative sought to gather thousands of videos of both real and staged theft scenarios. Running from December 18, 2024, to February 25, 2025, the program aimed to collect 20,000 videos each of package and car theft. Customers could participate by uploading videos through a Google Form and providing their PayPal account details for payment. Eufy explicitly encouraged users to submit staged events, with its website suggesting they "create events by pretending to be a thief and donate those events." This created scenarios where a user could potentially earn up to $80 by staging multiple theft attempts captured by different cameras simultaneously. According to user comments, more than 120 people participated in the program. Following the initial campaign, Eufy has introduced other video donation initiatives. The current in-app program offers non-monetary rewards, from digital "Apprentice Medals" to physical gifts like cameras and gift cards. An "Honor Wall" within the app ranks users by their contributions, with the top donor having submitted 201,531 videos. The company states that all donated videos, including those from other devices like baby monitors, are used exclusively for AI training and will not be provided to third parties. This data collection approach reflects a broader trend of tech companies using user-generated content to improve their AI models. However, Eufy's privacy record has previously drawn scrutiny. In 2023, The Verge reported that the company's claims of end-to-end encryption were misleading, as camera streams were unencrypted when accessed through its web portal. Anker later acknowledged the issue and committed to fixing it. The video donation program highlights the ongoing tension between user privacy and the tech industry's demand for data to drive innovation. While financial incentives can encourage participation, they also raise important questions about consent and the long-term implications of sharing personal video content.