Google Chrome Introduces AI-Powered Store Reviews for Enhanced Online Shopping

Google Chrome adds AI-powered store summaries to help US shoppers | TechCrunch

Google on Monday announced an update to its Chrome web browser that will introduce AI-generated store reviews to U.S. shoppers with the aim of helping to determine the best places to make a purchase. The feature, which will be available by clicking an icon just to the left of the web address in the browser itself, will display a pop-up that informs consumers about the store's reputation for things like product quality, shopping, pricing, customer service, and returns. The currently English-only feature will generate the summaries based on reviews from partners, including Bazaarvoice, Bizrate Insights, Reputation.com, ResellerRatings, ScamAdvisor, TrustPilot, TurnTo, Yotpo, Verified Reviews, and others. The feature will initially be available to Chrome on the desktop. When reached for comment, Google could not confirm if or when AI summaries would come to mobile devices. Google says the goal with the summaries is to provide a safer and more efficient shopping experience. However, the feature also helps Google better compete with other AI features rolled out by retail giant Amazon, which has been using the new technology to summarize product ratings and reviews, help customers find clothes that fit, get product recommendations and comparisons, and more. The changes arrive as Google, for the first time in many years, is facing a potential competitive threat to Chrome's dominance in the global browser market. New AI-powered browsers like Perplexity's Comet, The Browser Company's Dia, Opera Neon, and perhaps a challenger from OpenAI, have the search giant thinking about how to infuse AI more directly into its own web browser. For example, Google is developing an AI agent that would be able to take control of Chrome for you to take actions on your behalf. Plus, the company recently added support for its Gemini AI assistant in Chrome for Gemini subscribers. The move is also a part of a broader initiative underway at Google to make it more of a modern-day shopping platform for consumers. Already, the company has tapped AI to help customers locate the products they're interested in, get personalized product recommendations, virtually try-on clothes, and has been developing tools for better price-tracking, shopping in Google's AI Mode, and AI-powered agentic checkout. (The latter two were announced at this year's Google I/O developer conference. Google recently announced that getting outfit and room inspiration in AI Mode would roll out this fall.)

Chrome Now Shows You AI-Generated Store Reviews

When you click on the icon on the left of the address bar, Google will use AI to tell you what the product quality is like, customer service quality, shipping times, pricing and return metrics, all at a glance. The feature pulls data from sites such as PowerReviews, Reputation.com, TrustPilot and others. It'll also include data from verified reviews. The feature is only available for English desktop users at the moment, and Google hasn't confirmed when it'll land for mobile devices, according to TechCrunch. Google didn't immediately respond to a request for comment. Chrome is currently the world's most popular web browser, with 68% global market share, according to GlobalStats by Statcounter. Even though Google has a commanding lead, the desire to fill it with more generative AI features comes as Perplexity, another AI search engine and generative chatbot, launched its own AI-powered web browser earlier this month. Reports are already starting to surfaced that OpenAI, the creator of ChatGPT, is also prepping the launch of an AI web browser. Chrome's dominance helps Google secure key user data, which helps advertisers target consumers. Advertising is how Google makes a majority of its revenues. Increased competition from AI companies might upend the global browser market, which could spell trouble for Google. Not only does Google own the most popular web browser, it also owns the world's most popular search engine. Google rose to the top by securing deals with companies like Apple and Samsung, making Google the default option on their devices. This system led a US court to rule that Google was illegally maintaining dominance in the search engine market. A judge wants Google to sell off Chrome.

Chrome will now display AI reviews of online stores

Google just announced a neat little feature for its Chrome web browser. It'll now show , to make buying stuff "safer and more efficient." The feature is available by clicking an icon just to the left of the web address in the browser. This creates a pop-up that spills the tea about the store's overall reputation, with information on stuff like product quality, pricing, customer service and return policy. The AI creates these pop-ups by scanning user reviews from various partners, including Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot and several others. It's only for US shoppers at the moment, with English being the only language available. It's also currently tied to the desktop browser. We've reached out to Google to ask if and when the feature will come to mobile. The company didn't confirm anything when .

Google Chrome Is Getting Better For Shopping

Summary Chrome will now allow users to check a website's legitimacy with AI-summarized reviews right from the browser. This is activated by clicking an icon next to the website address, providing a brief review summary. The feature aims to combat online scams and reduce risk by aggregating reviews from various sources, not just Google's. Often, when buying something online, it's a process that comes with a few previous steps, including seeing whether the site you're buying from is reputable. Now, Chrome wants to help you with that so you don't have to hop around different searches and websites. Chrome has just announced a new feature that will let you vet the legitimacy of online storefronts you visit before buying from them. The feature uses AI (it might be one of the most useful uses of AI I've seen pop up lately) to put together user feedback and give you a summary, right from your address bar, on whether a website is actually legit or a scam. This functionality is powered by data aggregated from Google's own Shopping platform as well as other prominent third-party review websites -- it tries to give you a more holistic and balanced consensus by aggregating multiple sources, reducing your risk of being swayed by a small number of either fake positive reviews or unrepresentative negative feedback. Third-party sources include TrustPilot and ScamAdvisor, among others. The feature is activated by clicking an icon located to the left of the website address in Chrome's omnibox. This action will open a panel containing an AI-generated summary of reviews for the site being visited. It gives you a summarized "what customers say" section that tries to give you a very brief summary of the website's reviews, as well as an option to see reviews elsewhere in case you want to give them a deeper look. Related Google's AI Search Is About to Get Even Worse Ads everywhere. Posts 2 The purpose of this feature is pretty straightforward. These days, anyone with $10 to buy a domain and $20 for a Shopify license can set up an online storefront, and there's a ton of dropshipping websites with insane markups as well as straight up scams -- a website can charge your credit card, but it doesn't mean it will ship an item out to you. If people have said stuff about it online, you can easily see it right from your browser. If there's good feedback, you can proceed with your purchase, and if there's bad feedback (or if there's no feedback), you might want to skip it and buy somewhere else. The effectiveness and fairness of the AI summaries will depend heavily on how Google's algorithms weigh different data sources, interpret sentiment, and handle conflicting information, so you might still want to search for reviews anyway. It's a good, and extremely useful, starting point, though. Right now, this feature is confirmed to roll out in the US. We don't know if Google is planning to add this to more countries sooner or later. Source: Google

Google Chrome has a new tool that lets you vet online stores in one click

Shopping for products from lesser-known websites can feel like a game of Russian roulette. While online stores like Amazon, BestBuy, and akin are well-known for selling items as advertised (unless you're purchasing something listed by a third-party seller), many smaller and niche websites lack that same level of trust. You take the risk and order that one thing e-commerce websites like Amazon don't seem to have. Now you're left wondering if your package will ever actually arrive. Google knows that this is a common pain point for online shoppers, and it's rolling out a new feature to ease some of those worries. Oh, and it's baking the feature right into Google Chrome! Related These are the Google Chrome features I can't live without Chrome is my digital command center and my home base Posts Without detailing the update too much, Google today began rolling out what it's calling 'Store Reviews.' Exactly as it sounds, the feature aims to provide reviews for online stores, and not necessarily the products you find in there. This essentially automates the due diligence you'd normally have to do yourself by scouring through multiple review sites. According to the tech giant, the feature uses data from Google Shopping and "other popular review websites" like Trust Pilot and ScamAdvisor to give you helpful insights when shopping on a new e-commerce website. Let Chrome handle the research for you Source: Google It goes without saying that Google is using AI for the new feature, which will scour the web for reviews about the website you're looking to shop from, and summarize them into a digestible paragraph with key details. Said review will appear in Chrome's 'view site information' section, which can be triggered by clicking the first icon to the left of the website's address (as seen in the image above). The section will highlight what customers who've previously ordered from the website have to say, alongside a start rating out of 5. The former can cover topics like the store's customer service, whether the products it's selling are of good quality, shipping information, pricing and return policies. The feature is rolling out now and appears to be exclusive to the web version of Chrome. We've reached out to Google to inquire about Android availability. We'll update this article if and when we hear back.

A new Chrome feature gives you an AI summary of any web store

Google has launched an update for its Chrome web browser, introducing AI-generated store summaries for U.S. shoppers to aid purchasing decisions. This feature, accessed via an icon next to the web address, will display a pop-up detailing a store's reputation in areas like product quality, pricing, customer service, and returns. The English-only feature generates summaries using reviews from partners including Bazaarvoice, Bizrate Insights, Reputation.com, Reseller Ratings, ScamAdviser, Trustpilot, TurnTo, Yotpo, and Verified Reviews. Initially, AI summaries will be available on Chrome for desktop, with Google not confirming mobile availability dates. Google states the summaries aim for safer, more efficient shopping. This feature also enhances Google's competition with Amazon, which uses AI for product rating summaries, clothing fit assistance, and recommendations. The update comes as Chrome faces competitive pressure in the global browser market. New AI-powered browsers like Perplexity's Comet, The Browser Company's Dia, and Opera Neon are prompting Google to integrate AI more directly into Chrome. Google is developing an AI agent capable of taking actions on a user's behalf within Chrome. Additionally, Gemini AI assistant support was recently added for Gemini subscribers. This initiative aligns with Google's broader strategy to evolve into a contemporary shopping platform. The company already uses AI to help customers find products, receive personalized recommendations, and virtually try on clothes. Google is also developing tools for improved price tracking, shopping in its AI Mode, and AI-powered agentic checkout. Shopping in AI Mode and agentic checkout were announced at this year's Google I/O developer conference. Google also recently announced that outfit and room inspiration in AI Mode would roll out in the fall.

Google Chrome Will Now Show You AI Store Summaries While Shopping Online

AI summaries in Chrome will show information on quality and pricing Google Chrome is adding a new artificial intelligence (AI) feature that will help users make informed decisions while purchasing products online. On Monday, the Mountain View-based tech giant announced AI-powered store summaries that will show users relevant insights about products when they visit a product page on an e-commerce website. The AI tool sources data from Google Shopping and other popular review websites, the company stated. This online shopping feature is currently only available in the US and can be accessed via the desktop app. In a blog post, the tech giant announced the new AI-powered store summaries and detailed how to use them. As mentioned above, this is currently only available in the US, in the English language. The feature is currently not available via the mobile apps. To access the feature, users will have to click on the toggle icon located on the left side of the web address bar. The icon houses options such as Settings, Cookies and site data, and Secure connection. Eligible users will now see a new Store reviews option while on a product page in an e-commerce website. Based on screenshots shared by the company, the AI tool summarises the overall opinion of individuals who have already purchased the product. The focus is on customer service, product quality, shipping, pricing and returns. Apart from this, it also shows a rating of the product. Notably, the window also mentions that the AI-generated summaries of reviews are collated from independent review websites like TrustPilot, ScamAdvisor, Google and more. Users can also provide feedback on whether the summary was helpful or not. Separately, Google Chrome for iOS is making it easier to keep browsing data for the organisation account and the personal account. The company is also improving the sign-in process, eliminating the need to log out and log in depending on the task. The browser will now inform the user when they enter an organisation-managed experience. Notably, the company says that the enterprises will maintain control over the information and how it is handled.