Google Enhances AI Mode in Search with Gemini 2.5 Pro, Deep Search, and AI Calling Features

Reviewed byNidhi Govil

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Google introduces advanced AI capabilities to Search, including Gemini 2.5 Pro integration, Deep Search for comprehensive research, and an AI agent for business inquiries.

Google Introduces Gemini 2.5 Pro to AI Mode in Search

Google has announced a significant upgrade to its AI Mode in Search, integrating the powerful Gemini 2.5 Pro model. This advanced AI is now available to Google AI Pro and AI Ultra subscribers in the United States who have opted into the AI Mode experiment in Search Labs 12. Users can select the Gemini 2.5 Pro model from a drop-down menu in the AI Mode tab, while the default model remains optimized for fast, general assistance 1.

Source: Google Blog

Source: Google Blog

Gemini 2.5 Pro excels in handling complex queries related to advanced reasoning, mathematics, and coding. It provides detailed and accurate responses, along with relevant links for users to delve deeper into topics 13. This integration marks a substantial leap in Search's ability to assist with specialized and technical inquiries.

Deep Search: A New Frontier in AI-Powered Research

Alongside Gemini 2.5 Pro, Google has introduced Deep Search, described as their most sophisticated research tool to date 3. Built on Gemini's Deep Research capabilities and powered by the Gemini 2.5 Pro model, Deep Search is designed to tackle nuanced queries that require extensive information gathering 2.

When activated, Deep Search conducts hundreds of automated searches, analyzing and reasoning across various information sources. It then compiles this data into comprehensive, fully cited reports 3. This feature is particularly useful for professional, academic, and hobbyist research, as well as for important life decisions such as home buying or financial analysis 23.

AI Agent: Revolutionizing Business Inquiries

In a move to further streamline user experience, Google has introduced an agentic capability to AI Mode. This innovative feature allows Search to call local businesses on behalf of users to inquire about pricing and availability 23.

When users search for local services, such as "pet groomers near me," they can now select a "Have AI check pricing" option. The AI then asks clarifying questions to refine the query before initiating calls to relevant businesses 2. After gathering information, the AI compiles a report that can be sent to users via email or SMS, presenting data in a simple, comparable format 23.

Implications for Users and Businesses

These new features represent a significant evolution in search technology, offering users more sophisticated tools for complex inquiries and time-saving solutions for everyday tasks. For businesses, the AI calling agent creates new opportunities for customer engagement, while allowing companies to maintain control over these AI interactions through their Google Business Profile settings 3.

Robby Stein, Google Search's VP of Product, has indicated that these advanced capabilities will initially be available to subscribers of AI Pro and Ultra tiers. This approach aligns with Google's strategy of introducing cutting-edge AI features to select users before considering broader global availability 3.

As AI continues to reshape the landscape of online search and information retrieval, Google's latest updates to AI Mode in Search demonstrate the company's commitment to pushing the boundaries of what's possible in AI-assisted research and decision-making.

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