Google Enhances Digital Protections for Youth with AI-Powered Features and Expanded Parental Controls

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Google introduces new safeguards for under-18 users, including AI-based age estimation and updates to Family Link, aiming to create safer online experiences for kids and teens while empowering parents with more control.

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Google's New Digital Protections for Youth

Google has announced a series of updates aimed at enhancing online safety for children and teenagers while providing parents with more robust control tools. These changes reflect the company's ongoing commitment to creating age-appropriate digital experiences across its platforms

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AI-Powered Age Estimation

One of the most significant developments is Google's plan to test a machine learning-based age estimation model in the United States. This AI-driven approach will help determine whether a user is over or under 18, allowing for more tailored and age-appropriate experiences across Google's services

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. The technology is expected to expand to other countries over time, joining similar efforts by platforms like Facebook, Instagram, and TikTok.

Enhanced Family Link Features

Google's Family Link parental control software is receiving substantial updates to improve its functionality and ease of use:

  1. Screen Time Management: The update brings key tools for managing screen time across Android and Chrome devices to the forefront, simplifying the process for parents

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  2. School Time: This new feature, rolling out to Android devices, allows parents to automatically limit device functionality and restrict app access during school hours

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  3. Approved Contacts: Starting next month, parents will be able to add approved contacts to their child's device and limit phone calls and text conversations to these contacts only

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  4. Google Wallet for Kids: For supervised Android users under the age of consent, parents will be able to add payment cards to their child's Google Wallet for tap-to-pay transactions, with parental oversight on approvals and transaction history

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AI Features for Teens

Google is also expanding access to AI-powered features for teenagers, aiming to prepare them for a future where generative AI is prevalent:

  1. Learn About: An upcoming feature that uses generative AI to provide interactive learning experiences

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  2. NotebookLM: A personalized AI research assistant for summarizing facts, explaining complex ideas, and brainstorming new connections

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  3. Existing Features: These new tools will join already available AI features for teens, including AI Overviews in Google Search, the Gemini chatbot, and Circle to Search

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Broader Safety Measures

Google has implemented several other safety measures for users under 18, including:

  1. Default SafeSearch Filter activation
  2. Restrictions on sensitive ad content
  3. Age-gating content on YouTube and Google Play
  4. Additional safeguards in generative AI experiences

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The company is also introducing a new sensitive content warning feature in Google Messages, which is opt-in for adults and opt-out for users under 18, with parental controls for supervised accounts

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As technology continues to evolve, Google's approach demonstrates a commitment to balancing innovation with user safety, particularly for younger audiences. These updates reflect the growing importance of digital well-being and online safety in an increasingly connected world.

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