Google Faces DOJ Antitrust Probe Over Character.AI Deal

Reviewed byNidhi Govil

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The U.S. Justice Department is investigating whether Google's agreement with AI startup Character.AI violates antitrust laws, raising questions about tech giants' strategies in the AI race.

DOJ Launches Antitrust Investigation into Google's AI Deal

The U.S. Department of Justice (DOJ) has initiated an antitrust investigation into Google's agreement with artificial intelligence startup Character.AI, according to recent reports

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. The probe aims to determine whether Alphabet Inc.'s Google violated antitrust laws through this arrangement, which allows the tech giant to use Character.AI's technology.

Source: Reuters

Source: Reuters

Details of the Google-Character.AI Agreement

Last year, Google entered into a licensing deal with Character.AI that granted the search engine giant a non-exclusive license to use the chatbot maker's large language model technology

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. As part of the agreement, Google also hired Character.AI co-founders Noam Shazeer and Daniel De Freitas, both of whom were former Google employees

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Antitrust Concerns and Regulatory Scrutiny

Source: New York Post

Source: New York Post

Antitrust enforcers have reportedly informed Google that they are examining whether the company structured its agreement with Character.AI to avoid formal government merger scrutiny

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. The DOJ can scrutinize whether the deal itself is anti-competitive, even if it did not require a formal review.

This investigation comes at a time when Google is already facing significant regulatory pressure. The DOJ is currently seeking to break up the company's dominance in both the online search market and digital advertising technology in two separate cases

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Industry Context and Similar Deals

The Google-Character.AI deal is not unique in the tech industry. Other major players have struck similar agreements in their push for growth in the competitive generative AI market:

  1. Microsoft made a $650 million deal with Inflection AI in March 2024 to use the AI startup's models and hire its staff

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  2. Amazon hired AI firm Adept's co-founders and some of its team in June 2024

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Both of these deals have also drawn regulatory scrutiny, highlighting the increasing concern over big tech companies potentially stifling competition from emerging innovators in the AI field

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Source: PYMNTS

Source: PYMNTS

Google's Response and Potential Implications

A Google spokesperson stated, "We're always happy to answer any questions from regulators. We're excited that talent from Character.AI joined the company, but we have no ownership stake and they remain a separate company"

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. The company maintains that Character.AI remains an independent entity despite the licensing agreement and talent acquisition.

As the antitrust probe is still in its early stages, it may not necessarily lead to an enforcement action. However, the investigation underscores the growing scrutiny of big tech companies' strategies in the rapidly evolving AI landscape and their potential impact on market competition.

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