Google Expands AI Mode in Search to India, Introducing Advanced Query Capabilities

Reviewed byNidhi Govil

10 Sources

Google has launched its experimental AI Mode for Search in India, marking its first international expansion. The feature, powered by a custom version of Gemini 2.5, offers advanced reasoning and multimodal capabilities for complex queries.

Google Introduces AI Mode to Indian Users

Google has officially launched its experimental AI Mode for Search in India, marking the feature's first expansion outside the United States 1. This advanced search tool, powered by a custom version of Gemini 2.5, is designed to handle complex, multi-part queries and provide more comprehensive answers to user questions 3.

Source: 9to5Google

Source: 9to5Google

Advanced Capabilities and User Experience

AI Mode introduces several key features to enhance the search experience:

  1. Complex Queries: Users can ask detailed, multi-layered questions, such as "My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys" 1.

  2. Multimodal Input: The feature supports text, voice, and image inputs. Users can upload photos via Google Lens and ask related questions, making it particularly useful in India, where Google Lens usage is highest globally 3.

Source: Digit

Source: Digit

  1. Query Fan-out Technique: AI Mode breaks down complex queries into subtopics and conducts multiple simultaneous searches, providing more targeted and comprehensive results 2.

Implementation and Availability

The AI Mode is currently available through Search Labs, requiring users to opt-in to access the feature 1. It's accessible via:

  • A new shortcut in the Search bar
  • google.com/aimode on the web
  • As a filter option on the search results page 2

Market Impact and User Adoption

Google's expansion of AI Mode to India is significant, given the country's large internet user base of over 870 million 4. The company has observed that early testers are submitting queries 2-3 times longer than traditional searches, indicating a shift in user behavior 1.

Future Developments and Limitations

Source: Dataconomy

Source: Dataconomy

While AI Mode offers advanced capabilities, it's still in an experimental stage. Google has not specified plans for supporting local languages beyond English 1. The Indian version also lacks some features available in the US, such as the two-way real-time voice conversation experience called Search Live 5.

As AI-driven search tools gain popularity, Google aims to maintain its dominant market position while addressing concerns about the impact on web publishers and the accuracy of AI-generated responses 4.

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