Google Expands AI-Powered Search to India: A New Era of Complex Queries and Multimodal Interactions

Reviewed byNidhi Govil

11 Sources

Share

Google introduces its AI Mode search feature in India, offering advanced query capabilities powered by Gemini 2.5. This expansion marks a significant step in Google's AI integration strategy and its efforts to enhance user search experiences globally.

Google Introduces AI Mode to Indian Users

Google has officially launched its experimental AI Mode search feature in India, marking its first international expansion beyond the United States

1

. This advanced search tool, powered by a custom version of Gemini 2.5, is designed to handle complex, multi-part queries and provide users with a more interactive and comprehensive search experience

2

.

Source: 9to5Google

Source: 9to5Google

Advanced Capabilities and User Interaction

AI Mode introduces several key features that set it apart from traditional search:

  1. Complex Query Handling: Users can ask detailed, multi-layered questions, such as "My kids are 4 and 7 and have lots of energy. Suggest creative ways to get them active and moving indoors, especially on hot days, without needing a lot of space or expensive toys"

    1

    .

  2. Query Fan-out Technique: The system breaks down complex questions into subtopics and simultaneously issues multiple queries, providing more comprehensive and targeted results

    2

    .

  3. Multimodal Inputs: AI Mode supports voice and image inputs, allowing users to speak their queries or upload images for visual-based searches

    5

    .

Source: Digit

Source: Digit

  1. Follow-up Questions: Users can refine their search results by asking additional questions, creating a more conversational and in-depth search experience

    1

    .

Implementation and Availability

The AI Mode is currently available in English and requires users to opt-in through Google's Search Labs platform

3

. While Google has not specified plans for supporting local languages, the inclusion of voice search functionality suggests potential future expansions to cater to India's diverse linguistic landscape

1

.

Impact and User Engagement

Early adoption of AI Mode has shown promising results:

  • Users are submitting queries that are 2-3 times longer than traditional searches

    1

    .
  • AI Overviews, a precursor to AI Mode, is used by more than 1.5 billion users monthly

    3

    .
  • In markets like the U.S. and India, there has been a 10% increase in usage for query types where AI features are enabled

    3

    .

Strategic Importance for Google

Source: Dataconomy

Source: Dataconomy

The launch of AI Mode in India is strategically significant for Google:

  1. Market Penetration: With over 870 million internet users, India represents a crucial market for Google to test and refine its AI-driven search capabilities

    4

    .

  2. Competition Response: The introduction of AI Mode aims to provide an alternative to chat-based AI tools like ChatGPT and Perplexity, which have gained popularity among users

    4

    .

  3. User Behavior Analysis: India serves as a testing ground for Google to understand how multilingual users interact with its AI-powered products

    4

    .

As Google continues to refine and expand its AI-powered search capabilities, the launch of AI Mode in India represents a significant step in the company's global AI integration strategy. However, the impact on publishers and the broader digital ecosystem remains a topic of ongoing observation and analysis

4

.

TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo