Google launches Veo 3.1 Lite as OpenAI shuts down Sora, slashing AI video generation costs

Google introduces a new video generation model as OpenAI shutters Sora app

Google's Veo 3.1 Fast model is also going down in price starting next month. Google's not calling it quits on AI video, even as OpenAI shutters its Sora AI video app. The company announced a new Veo model today, aimed at developers looking to offer video generation in their own products. Google introduced its new Veo 3.1 Lite model in a blog post today. The model is meant to balance "practical utility with professional capabilities," the post says, costing developers as little as five cents per second for 720p generated video, including audio. You won't be able to generate videos with Veo 3.1 Lite in the Gemini app; it's only available for paying Google AI Studio users. For those users, 720p video costs five cents per second and 1080p video costs eight cents per second. There are options to make landscape video clips in 16:9, or portrait in 9:16. The new model can't generate 4K imagery. There are options to create clips that are four, six, or eight seconds long -- not suitable for trying to make movies, but useful for whipping up gen-AI animations to add to website or app interfaces. Google's also announced that its Veo 3.1 Fast model is coming down in price starting on April 7. Starting next month, that model can kick out 720p video for 10 cents per second (down five cents), 1080p video for 15 cents per second (down three cents), or 4K video for 35 cents per second (also a five-cent reduction). Veo 3.1 Fast is rolling out for paid Google AI Studio users right now. You can check out the full developer documentation for the new model here.

Google commits to video generation, announces Veo 3.1 Lite

Veo 3.1 Lite slots under Veo 3.1 Fast, with Veo 3.1 remaining at the top. This new offering is Google's "most cost-effective video model." Meant for "high-volume video applications," this model supports Text-to-Video and Image-to-Video, as well as 720p or 1080p resolutions with landscape (16:9) and portrait (9:16) aspect ratios. It offers the same generation speed as Veo 3.1 Fast. Developers can also customize duration at 4s, 6s, or 8s, with cost adjusting accordingly. On the pricing front, it is "less than 50% of the cost of Veo 3.1 Fast," which is getting a price cut on April 7. Veo 3.1 Lite is rolling out today on the Gemini API and Google AI Studio. Google ends the announcement with the following note: "Our commitment to making video generation more available to developers doesn't stop with the release of Veo 3.1 Lite. Stay tuned for more updates soon!" Others at the company have posted about how "video's here to stay." Veo is integrated into various Google products at this point, including YouTube Shorts, Google Photos, Google Vids, and the Gemini app. There's also the dedicated Flow tool.

Google introduces Veo 3.1 Lite with lower pricing and scalable video output

Google has introduced Veo 3.1 Lite, its most cost-effective video generation model to date. The model expands the Veo 3.1 lineup by offering a lower-cost option while maintaining the same generation speed as existing models. Veo 3.1 Lite is designed for developers who need to generate large volumes of video content efficiently. It delivers output at less than 50% of the cost of Veo 3.1 Fast, while maintaining similar performance in terms of speed. The model targets high-scale use cases such as content platforms, short-form video creation, and automated media generation. Developers can manage costs more effectively by adjusting duration and resolution based on their needs. Google also confirmed that pricing for Veo 3.1 Fast will be reduced starting April 7, further lowering the cost of video AI adoption.

Google Veo 3.1 Lite AI video model is here: What it offers and how to use it

Veo 3.1 Lite costs less than half the price of Veo 3.1 Fast, while still offering the same speed. Google has introduced a new AI video generation model called Veo 3.1 Lite. The company says this is its most 'cost-effective' video model so far and is designed to help developers build high-volume video applications at a low price. According to Google, Veo 3.1 Lite costs less than half the price of Veo 3.1 Fast, while still offering the same speed. The tech giant has also announced that it will reduce the price of Veo 3.1 Fast starting April 7. As per Google, this would allow even more developers to integrate video generation into their products. The latest Google Veo 3.1 Lite AI model 'balances practical utility with professional capabilities,' according to Google. The model supports both text-to-video and image-to-video creation, allowing developers to generate videos either from written prompts or from images. The new model offers flexible framing options, supporting both landscape (16:9) and portrait (9:16) formats. In terms of quality, Veo 3.1 Lite can generate videos in 720p and 1080p resolutions. Developers can also choose the length of the generated video, with options for 4 seconds, 6 seconds and 8 seconds, and the cost will adjust depending on the selected duration. The new model is rolling out starting today and can be accessed through the paid tier of the Gemini API and Google AI Studio. Also read: Apple turns 50: From garage startup to global tech company, full look at iPhone maker's journey Logan Kilpatrick, Group Product Manager at Google DeepMind, took a subtle dig at OpenAI's Sora while announcing the Veo 3.1 Lite model on X. For context, OpenAI recently announced plans to shut down its Sora AI video generation app. 'Video's here to stay - introducing Veo 3.1 Lite, our most cost efficient video generation model to date, and on April 7th we are also reducing the price for Veo 3.1 Fast : ),' he posted on X.