Google Lens Introduces Voice-Activated Video Search and Enhanced Shopping Features

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On Mon, 30 Sept, 4:02 PM UTC

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Google has rolled out significant updates to its Lens app, including voice-activated video search capabilities and improved shopping features, leveraging AI technology to enhance user experience and product information retrieval.

Voice-Activated Video Search

Google has introduced a groundbreaking feature to its Lens app, allowing users to search the internet using video and voice commands. This new capability enables users to point their camera at an object, record a short video, and ask questions about it verbally 1. The app then processes the query using Google's Gemini AI platform to provide AI-generated replies and relevant links 2.

AI-Powered Video Understanding

The update includes "video understanding" capabilities, which allow users to take videos of moving objects and receive AI-generated overviews explaining the observed phenomena. For instance, users can capture footage of fish swimming in circles and receive an explanation for this behavior 3.

Enhanced Shopping Experience

Google Lens has also received a significant upgrade to its shopping features. When users scan an image of a product, the app now provides a more detailed results page, including key information such as reviews, price comparisons across different retailers, and purchase options 1. This enhancement is powered by advanced AI models and Google's Shopping Graph, which catalogs over 45 billion products 2.

Technology Behind the Features

The new features are powered by a customized version of Google's Gemini AI model, which utilizes computer vision to identify objects in videos and images 4. The AI determines which video frames are most relevant to the user's question and uses these to ground the answers provided by AI Overviews 4.

Availability and Access

The voice search feature is available globally in the Google app for Android and iOS, currently supporting English queries 2. To access the video search feature, users must sign up for Google's Search Labs program and opt into the "AI Overviews and more" experimental features 3.

Implications for E-commerce

The new shopping-related features in Google Lens have significant implications for e-commerce. With approximately 4 billion Lens searches per month related to shopping, Google is capitalizing on this trend by integrating relevant shopping ads within the results page for Lens-identified products 4.

Future of Visual Search

These updates to Google Lens represent a significant step forward in visual search technology. By combining video capture, voice commands, and AI-powered analysis, Google is lowering the barrier for users to satisfy their curiosity about the world around them 5. As this technology continues to evolve, it may reshape how people interact with and learn about their environment through their smartphones.

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