Google Tests New 'AI Mode' for Search, Powered by Gemini 2.0

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On Fri, 7 Feb, 12:03 AM UTC

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Google is internally testing an 'AI Mode' for Search, which aims to provide more comprehensive answers to complex queries using advanced AI capabilities.

Google's New AI Mode for Search

Google is reportedly testing a new "AI Mode" for its Search platform, signaling a significant shift in how users interact with the world's most popular search engine. This feature, powered by a custom version of Gemini 2.0, is designed to handle more complex and exploratory queries, providing users with comprehensive, conversational responses 1.

How AI Mode Works

The AI Mode appears as a tab alongside existing filters like News, Images, and Shopping. When activated, it presents a full-screen interface reminiscent of the Gemini chatbot. Users can input open-ended questions, and the AI generates detailed responses, complete with reasoning and relevant information 2.

Key features of AI Mode include:

  1. Ability to handle complex queries and follow-up questions
  2. AI-generated overviews with easy-to-digest breakdowns
  3. Links to explore content across the web
  4. Voice input option on mobile devices

Advanced Capabilities and Use Cases

Google has provided employees with example queries to showcase AI Mode's capabilities, such as:

  • "How many boxes of spaghetti should I buy to feed 6 adults and 10 children, and have enough for seconds?"
  • "Compare wool, down, and synthetic jackets in terms of insulation, water resistance, and durability"
  • "What do I need to get started with aquascaping?" 3

These examples demonstrate the feature's ability to perform calculations, comparisons, and provide detailed advice on specific topics.

Potential Impact on Search Results and Publishers

The introduction of AI Mode could significantly alter the search landscape. By occupying the entire page, it may reduce visibility for traditional search results. This has raised concerns among publishers who fear a potential decrease in traffic to their sites 1.

However, Google appears to be addressing these concerns by including a module on the right side of the AI Mode interface, which displays links to sources used to generate the response 4.

Development and Future Plans

The AI Mode is currently undergoing internal testing with U.S.-based Google employees. While the user interface is not final, early screenshots provide insight into its functionality and appearance 5.

Google CEO Sundar Pichai has stated that 2025 will be "one of the biggest years for Search innovation yet," hinting at the potential release of AI Mode to the public in the near future 3. This aligns with Google's broader strategy of integrating AI across its products and services, as evidenced by recent announcements of expanded access to Gemini 2.0 Thinking and the new Gemini 2.0 Pro model for advanced coding 1.

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