Huawei Launches Pura 80 Smartphone Series, Signaling Comeback in Chinese Market
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Huawei launches Pura 80 smartphone series in next step of China comeback
BEIJING, June 11 (Reuters) - Chinese tech giant Huawei (HWT.UL) launched its Pura 80 smartphone series on Wednesday, as the company seeks to cement its comeback in China's premium smartphone market following years of U.S. sanctions. WHY IT'S IMPORTANT Huawei's latest flagship launch demonstrates the Chinese tech giant's continued efforts to reclaim the top spot in its home market despite ongoing U.S. sanctions. Each new phone release is closely watched as a barometer of the company's technological capabilities and market resilience following years of restrictions that severely impacted its smartphone business. Huawei's resurgence has intensified pressure on Apple (AAPL.O), opens new tab, which has seen its market share in China steadily decline and has increasingly relied on price discounts to stimulate sales. THE EVENT Huawei unveiled the Pura 80 series through a livestream event, with consumer business unit head Yu Chengdong focusing heavily on camera capabilities and AI features while staying silent about the chips powering the devices. THE PHONES The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. Pricing starts at 6,499 yuan ($905) for the Pro series launching June 14, with the Pro+ also launching June 14 at 7,999 yuan and the Ultra at 9,999 yuan on June 26. The base model launches in July. KEY FEATURES The cameras use XMAGE technology and feature ultra-wide-angle and macro telephoto lenses with embedded AI that can identify objects and provide information like tourist guides. THE RESPONSE Huawei phone launches generate significant interest as many view them as the company defying U.S. sanctions. On Chinese microblogging platform Weibo, three of the top ten trending topics on Wednesday were Pura 80-related. User reactions were mixed, with many praising the camera capabilities and sleek design while others complained the prices were too high and not worth the cost. Reporting by Liam Mo and Brenda Goh Editing by Mark Potter Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:China
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Huawei launches Pura 80 smartphone series in next step of China comeback
Chinese tech giant Huawei launched its Pura 80 smartphone series on Wednesday, as the company seeks to cement its comeback in China's premium smartphone market following years of US sanctions. Why is it important? Huawei's latest flagship launch demonstrates the Chinese tech giant's continued efforts to reclaim the top spot in its home market despite ongoing US sanctions. Each new phone release is closely watched as a barometer of the company's technological capabilities and market resilience following years of restrictions that severely impacted its smartphone business. Huawei's resurgence has intensified pressure on Apple , which has seen its market share in China steadily decline and has increasingly relied on price discounts to stimulate sales. The event Huawei unveiled the Pura 80 series through a livestream event, with consumer business unit head Yu Chengdong focusing heavily on camera capabilities and AI features while staying silent about the chips powering the devices. The phones The series includes four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. Pricing starts at 6,499 yuan ($905) for the Pro series launching June 14, with the Pro+ also launching June 14 at 7,999 yuan and the Ultra at 9,999 yuan on June 26. The base model launches in July. Key features The cameras use XMAGE technology and feature ultra-wide-angle and macro telephoto lenses with embedded AI that can identify objects and provide information like tourist guides. The response Huawei phone launches generate significant interest as many view them as the company defying US sanctions. On Chinese microblogging platform Weibo, three of the top ten trending topics on Wednesday were Pura 80-related. User reactions were mixed, with many praising the camera capabilities and sleek design while others complained the prices were too high and not worth the cost.
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Huawei unveils its new Pura 80 smartphone series, showcasing advanced AI features and camera capabilities, as it aims to reclaim its position in China's premium smartphone market despite ongoing U.S. sanctions.
Huawei's Strategic Comeback with Pura 80 Series
Chinese tech giant Huawei has taken a significant step in its efforts to reclaim its position in China's premium smartphone market with the launch of its new Pura 80 smartphone series. The unveiling, which took place through a livestream event on Wednesday, marks a crucial moment in Huawei's journey to overcome the challenges posed by years of U.S. sanctions
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Source: Economic Times
The Pura 80 Lineup
The Pura 80 series comprises four models: Pura 80, Pura 80 Pro, Pura 80 Pro+, and Pura 80 Ultra. The pricing structure reflects Huawei's aim to compete in the premium segment:
- Pura 80 Pro: Starting at 6,499 yuan ($905), launching June 14
- Pura 80 Pro+: Priced at 7,999 yuan, also launching June 14
- Pura 80 Ultra: Set at 9,999 yuan, available from June 26
- Base Pura 80 model: Scheduled for release in July
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Advanced Features and AI Integration
During the launch event, Yu Chengdong, head of Huawei's consumer business unit, emphasized the Pura 80's camera capabilities and AI features. The series boasts XMAGE technology, incorporating ultra-wide-angle and macro telephoto lenses. A standout feature is the embedded AI that can identify objects and provide information, functioning similar to a tourist guide
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.Market Impact and Competition
Huawei's resurgence in the smartphone market is expected to intensify pressure on competitors, particularly Apple. The American tech giant has seen its market share in China steadily decline and has increasingly relied on price discounts to stimulate sales
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Public Reception and Ongoing Challenges
The launch of the Pura 80 series has generated significant interest on Chinese social media platforms. On Weibo, three of the top ten trending topics on Wednesday were related to the Pura 80 launch. User reactions were mixed, with many praising the camera capabilities and sleek design, while others expressed concerns about the high prices
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.Despite the enthusiasm, Huawei continues to face challenges stemming from U.S. sanctions. Notably, Yu Chengdong remained silent about the chips powering the devices during the launch event, highlighting the ongoing impact of these restrictions on Huawei's operations
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.Significance of the Launch
The Pura 80 series launch is viewed by many as Huawei's defiance of U.S. sanctions and a testament to the company's resilience. Each new phone release serves as a barometer of Huawei's technological capabilities and market strength in the face of ongoing restrictions that have severely impacted its smartphone business
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