Hyundai Motor Group plans $7 billion South Korea investment in AI, robotics and hydrogen

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Hyundai Motor Group is set to announce a $7 billion South Korea investment in the Saemangeum region over five years, focusing on robotics, an AI data center, and hydrogen infrastructure. The move reinforces the automaker's push into artificial intelligence for autonomous driving and robotics, following a deal with Nvidia for 50,000 AI chips.

Hyundai Motor Group announces major South Korea investment push

Hyundai Motor Group is preparing to unveil a multi-billion-dollar investment in South Korea's west coast, marking a significant expansion of the automaker's ambitions in artificial intelligence and robotics. Sources with direct knowledge confirmed that the investment, estimated at 10 trillion won or approximately $7 billion, will be deployed in the Saemangeum area over the next five years

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. The announcement triggered immediate market enthusiasm, with Hyundai Motor shares surging 10.5% and affiliate Kia soaring 15% on Wednesday

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Source: Gulf Business

Source: Gulf Business

The investment plan focuses on three core areas: robotics and AI, an AI data center, and hydrogen infrastructure, according to a second source familiar with the matter

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. This strategic move aligns with Executive Chair Euisun Chung's vision of creating a "hydrogen, AI city" in the renewable-energy-rich coastal region, a commitment he made in November when Hyundai Motor Group announced a broader 125.2 trillion won investment in South Korea from 2026 to 2030

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Expanding into artificial intelligence with Nvidia partnership

The Saemangeum initiative builds directly on Hyundai Motor Group's October announcement of a partnership with Nvidia to purchase up to 50,000 AI chips and construct an AI factory

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. This AI factory aims to accelerate development across multiple domains: in-vehicle AI, AI for autonomous driving, smart factories, and robotics. The integration of these technologies positions Hyundai to compete more aggressively in the rapidly evolving automotive landscape where software and AI capabilities are becoming as critical as traditional manufacturing expertise.

The timing of this South Korea investment follows Seoul's finalization of a trade deal that reduced U.S. tariffs on South Korean autos from 25% to 15%, providing economic incentive for domestic expansion

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. The Saemangeum region also holds political significance as a strong support base for South Korean President Lee Jae Myung, who has actively encouraged companies and government agencies to invest outside Seoul

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Robot production capacity targets Boston Dynamics integration

Hyundai Motor Group's robotics ambitions extend beyond automotive applications. The company, which owns humanoid robotics company Boston Dynamics, announced in January its goal to establish robot production capacity for 30,000 units annually by 2028

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. This target signals Hyundai's intention to commercialize advanced robotics at scale, potentially transforming Boston Dynamics from a research-focused entity into a volume manufacturer. The planned AI data center in Saemangeum would provide the computational infrastructure necessary to train and deploy AI models for both autonomous vehicles and humanoid robots, creating synergies across Hyundai's expanding technology portfolio. As traditional automakers face pressure from electric vehicle startups and tech companies entering the mobility space, Hyundai's integrated approach to hydrogen, autonomous driving, and robotics represents a bet that future competitiveness depends on mastering multiple emerging technologies simultaneously.

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