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Hyundai Motor to unveil multi-billion-dollar investment in South Korea, source says
Hyundai Motor Group is reportedly planning a multi-billion-dollar investment in South Korea's west coast, focusing on robotics, an AI data center, and hydrogen infrastructure. This move aligns with the group's broader strategy to expand into artificial intelligence for autonomous driving and robotics, building on previous commitments and recent deals with Nvidia. SEOUL: Hyundai Motor Group plans to unveil a multi-billion-dollar investment in South Korea's west coast, a source with direct knowledge of the matter said on Wednesday, as the auto group expands into artificial intelligence for autonomous driving and robotics. Shares in Hyundai Motor surged ā 10.5% and affiliate ā Kia soared 15% on Wednesday, after media reports on the automakers' potential 10 trillion won ($7 billion) investments in the Saemangeum area over the next five years. A second source said the investment involves robotics, an AI data centre and hydrogen infrastructure. A Hyundai Motor spokesperson declined to comment. In November, Hyundai Motor Group ā said it will invest a total of 125.2 trillion won in South Korea from 2026 to 2030, after Seoul ā finalised a trade deal reducing U.S. tariffs on South Korean autos to 15% from 25%. At the time, its Executive Chair Euisun Chung pledged to pursue a "hydrogen, AI city" in the renewable-energy-rich coastal region. The region is a strong support base for South Korean President Lee Jae Myung, a liberal who has encouraged companies and government agencies to invest in areas outside Seoul. The investment plan comes after Hyundai Motor Group unveiled a deal in October to buy up ā to 50,000 AI chips from Nvidia and build an "AI factory" to accelerate development of in-vehicle AI, autonomous driving, smart factories and robotics. Hyundai Motor Group, which owns humanoid robotics company Boston Dynamics, also said in January that it aims to establish production capacity for 30,000 robot units annually by 2028. ($1 = 1,437.7800 won) (Reporting by Hyunjoo Jin, Additional reporting by Joyce Lee; Editing by Ed Davies, Jacqueline Wong and Muralikumar Anantharaman) (You can now subscribe to our Economic Times WhatsApp channel)
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Hyundai Motor to unveil multi-billion-dollar investment in South Korea
Image credit: Getty Images Hyundai Motor Group plans to unveil a multi-billion-dollar investment in South Korea's west coast, a source with direct knowledge of the matter said on Wednesday, as the auto group expands into artificial intelligence for autonomous driving and robotics. Shares in Hyundai Motor surged 10.5 per cent and affiliate Kia soared 15 per cent on Wednesday, after media reports on the automakers' potential ā©10trn ($7bn) investments in the Saemangeum area over the next five years. Read more-European car sales decline as Chinese brands gain A second source said the investment involves robotics, an AI data centre and hydrogen infrastructure. A Hyundai Motor spokesperson declined to comment. In November, Hyundai Motor Group said it will invest a total of ā©125.2trn in South Korea from 2026 to 2030, after Seoul finalised a trade deal reducing US tariffs on South Korean autos to 15 per cent from 25 per cent. At the time, its executive chair Euisun Chung pledged to pursue a "hydrogen, AI city" in the renewable-energy-rich coastal region. The region is a strong support base for South Korean President Lee Jae Myung, a liberal who has encouraged companies and government agencies to invest in areas outside Seoul. The investment plan comes after Hyundai Motor Group unveiled a deal in October to buy up to 50,000 AI chips from Nvidia and build an "AI factory" to accelerate development of in-vehicle AI, autonomous driving, smart factories and robotics. Hyundai Motor Group, which owns humanoid robotics company Boston Dynamics, also said in January that it aims to establish production capacity for 30,000 robot units annually by 2028.
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Hyundai Motor Group is set to announce a $7 billion South Korea investment in the Saemangeum region over five years, focusing on robotics, an AI data center, and hydrogen infrastructure. The move reinforces the automaker's push into artificial intelligence for autonomous driving and robotics, following a deal with Nvidia for 50,000 AI chips.
Hyundai Motor Group is preparing to unveil a multi-billion-dollar investment in South Korea's west coast, marking a significant expansion of the automaker's ambitions in artificial intelligence and robotics. Sources with direct knowledge confirmed that the investment, estimated at 10 trillion won or approximately $7 billion, will be deployed in the Saemangeum area over the next five years
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. The announcement triggered immediate market enthusiasm, with Hyundai Motor shares surging 10.5% and affiliate Kia soaring 15% on Wednesday2
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Source: Gulf Business
The investment plan focuses on three core areas: robotics and AI, an AI data center, and hydrogen infrastructure, according to a second source familiar with the matter
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. This strategic move aligns with Executive Chair Euisun Chung's vision of creating a "hydrogen, AI city" in the renewable-energy-rich coastal region, a commitment he made in November when Hyundai Motor Group announced a broader 125.2 trillion won investment in South Korea from 2026 to 20302
.The Saemangeum initiative builds directly on Hyundai Motor Group's October announcement of a partnership with Nvidia to purchase up to 50,000 AI chips and construct an AI factory
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. This AI factory aims to accelerate development across multiple domains: in-vehicle AI, AI for autonomous driving, smart factories, and robotics. The integration of these technologies positions Hyundai to compete more aggressively in the rapidly evolving automotive landscape where software and AI capabilities are becoming as critical as traditional manufacturing expertise.The timing of this South Korea investment follows Seoul's finalization of a trade deal that reduced U.S. tariffs on South Korean autos from 25% to 15%, providing economic incentive for domestic expansion
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. The Saemangeum region also holds political significance as a strong support base for South Korean President Lee Jae Myung, who has actively encouraged companies and government agencies to invest outside Seoul2
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Hyundai Motor Group's robotics ambitions extend beyond automotive applications. The company, which owns humanoid robotics company Boston Dynamics, announced in January its goal to establish robot production capacity for 30,000 units annually by 2028
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. This target signals Hyundai's intention to commercialize advanced robotics at scale, potentially transforming Boston Dynamics from a research-focused entity into a volume manufacturer. The planned AI data center in Saemangeum would provide the computational infrastructure necessary to train and deploy AI models for both autonomous vehicles and humanoid robots, creating synergies across Hyundai's expanding technology portfolio. As traditional automakers face pressure from electric vehicle startups and tech companies entering the mobility space, Hyundai's integrated approach to hydrogen, autonomous driving, and robotics represents a bet that future competitiveness depends on mastering multiple emerging technologies simultaneously.Summarized by
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