Immersive Technology Revolutionizes Music and Film Experiences with Bono, Metallica, and 'The Matrix'

3 Sources

Cutting-edge immersive technologies and venues are transforming the landscape of music and film, offering unprecedented levels of intimacy and engagement for audiences.

The Rise of Immersive Technology in Entertainment

The entertainment industry is witnessing a revolutionary transformation with the advent of immersive technologies. From personal devices to large-scale venues, these innovations are reshaping how audiences experience music, film, and live performances. At the forefront of this change are artists like Bono and Metallica, alongside iconic films such as "The Matrix," all embracing the potential of these new technologies 1.

Personal Immersive Experiences: Apple Vision Pro and Meta Quest 3

Devices like Apple's Vision Pro and Meta's Quest 3 are bringing unprecedented intimacy to music and film experiences. Bono's documentary film "Bono: Stories of Surrender," premiered on Apple TV+ and showcased on the Vision Pro, offers viewers a front-row experience with 8K resolution and spatial audio 1. This technology allows for a deeply personal connection, as Bono explains, "There's a kind of intimacy afforded to us... It's not just being in the room. You can be in your head" 2.

Similarly, Metallica's Mexico City performance, available through the Vision Pro, provides an immersive concert experience. Robert Trujillo, Metallica's guitarist, expressed his awe: "It almost felt like you could touch the crowd and us... The sound is amazing. The dynamic ranges from the ambient noises and the crowd. It's a special experience" 3.

Next-Generation Venues: The Sphere and Cosm

While personal devices offer individual immersive experiences, venues like the Sphere in Las Vegas and Cosm are expanding these technologies to larger audiences. The Sphere, a $2.3 billion, 366-foot-tall venue, has hosted residencies by U2 and the Eagles, with the Backstreet Boys set to perform in July 2.

Baz Halpin, CEO of Silent House Group, describes the Sphere experience as "virtual reality without the glasses," adding, "You can create optical illusions that I didn't think were frankly possible" 3. This technology allows for a shared immersive experience on a massive scale.

Cosm, on the other hand, offers a more intimate setting with its 87-foot LED dome. The venue is celebrating the 25th anniversary of "The Matrix" with screenings that dynamically mirror the on-screen action, creating a shared reality cinematic experience 1.

Source: AP NEWS

Source: AP NEWS

Artists' Perspectives on Immersive Technology

Many artists view these technologies as the future of entertainment. Bono, known for embracing innovation, sees immersive technology as a way to connect with audiences on a profound level. He even used the Apple Pencil Pro to create images for his film, noting, "We might be getting beyond technology here into some kind of magic" 2.

Trujillo believes these experiences "enhance the connection" and bring relevance back to live performances, especially in genres like hard rock where the excitement had been diminishing 3.

The Future of Immersive Entertainment

As these technologies continue to evolve, they promise to blur the lines between reality and virtual experiences, offering new ways for artists to connect with their audiences. However, accessibility remains a concern, with devices like the Vision Pro priced at $3,500 2. As the technology becomes more affordable, it has the potential to revolutionize how we consume and interact with entertainment, making every seat the best in the house for concerts, films, and live performances.

Explore today's top stories

Apple Considers Partnering with OpenAI or Anthropic to Boost Siri's AI Capabilities

Apple is reportedly in talks with OpenAI and Anthropic to potentially use their AI models to power an updated version of Siri, marking a significant shift in the company's AI strategy.

TechCrunch logoThe Verge logoTom's Hardware logo

29 Sources

Technology

18 hrs ago

Apple Considers Partnering with OpenAI or Anthropic to

Cloudflare Launches Pay-Per-Crawl Feature to Monetize AI Bot Access

Cloudflare introduces a new tool allowing website owners to charge AI companies for content scraping, aiming to balance content creation and AI innovation.

Ars Technica logoTechCrunch logoMIT Technology Review logo

10 Sources

Technology

2 hrs ago

Cloudflare Launches Pay-Per-Crawl Feature to Monetize AI

Elon Musk's xAI Secures $10 Billion in Funding, Intensifying AI Competition

Elon Musk's AI company, xAI, has raised $10 billion in a combination of debt and equity financing, signaling a major expansion in AI infrastructure and development amid fierce industry competition.

TechCrunch logoReuters logoCNBC logo

5 Sources

Business and Economy

10 hrs ago

Elon Musk's xAI Secures $10 Billion in Funding,

Google Unveils Comprehensive AI Tools for Education with Gemini and NotebookLM

Google announces a major expansion of AI tools for education, including Gemini for Education and NotebookLM, aimed at enhancing learning experiences for students and supporting educators in classroom management.

TechCrunch logoThe Verge logoAndroid Police logo

8 Sources

Technology

18 hrs ago

Google Unveils Comprehensive AI Tools for Education with

NVIDIA's GB300 Blackwell Ultra AI Servers Set to Revolutionize AI Computing in Late 2025

NVIDIA's upcoming GB300 Blackwell Ultra AI servers, slated for release in the second half of 2025, are poised to become the most powerful AI servers globally. Major Taiwanese manufacturers are vying for production orders, with Foxconn securing the largest share.

TweakTown logoWccftech logo

2 Sources

Technology

10 hrs ago

NVIDIA's GB300 Blackwell Ultra AI Servers Set to
TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Twitter logo
Instagram logo
LinkedIn logo