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Hollywood's biggest AI debut? Las Vegas Sphere's 'Wizard of Oz'
LAS VEGAS, Aug 21 (Reuters) - When "The Wizard of Oz at Sphere" opens off the Las Vegas Strip on Aug. 28, audiences will experience the 1939 film classic in a way its creators probably never thought possible. Nearly 18,000 people will find themselves in the eye of the swirling tornado that rips
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Hollywood's Biggest AI Debut? Las Vegas Sphere's 'Wizard of Oz'
LAS VEGAS (Reuters) -When "The Wizard of Oz at Sphere" opens off the Las Vegas Strip on Aug. 28, audiences will experience the 1939 film classic in a way its creators probably never thought possible. Nearly 18,000 people will find themselves in the eye of the swirling tornado that rips Dorothy's
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Hollywood's biggest AI debut as 'Wizard of Oz' hits Las Vegas Sphere
When "The Wizard of Oz at Sphere" opens off the Las Vegas strip in August, audiences will experience the 1939 film classic in a way its creators never thought possible. It marks one of the most significant partnerships between a studio and technology company to use artificial intelligence. ''We
[4]
Hollywood's biggest AI debut? Las Vegas Sphere's 'Wizard of Oz'
LAS VEGAS (Reuters) -When "The Wizard of Oz at Sphere" opens off the Las Vegas Strip on Aug. 28, audiences will experience the 1939 film classic in a way its creators probably never thought possible. Nearly 18,000 people will find themselves in the eye of the swirling tornado that rips Dorothy's
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Warner Bros Discovery and Google partner to bring the classic film 'The Wizard of Oz' to life using AI and cutting-edge technology at Las Vegas' Sphere, marking a significant milestone in AI-human creative collaboration in the entertainment industry.
In a groundbreaking fusion of classic cinema and cutting-edge technology, "The Wizard of Oz at Sphere" is set to debut on August 28 in Las Vegas, marking what many industry experts consider a watershed moment in Hollywood's use of artificial intelligence
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. This ambitious project, a collaboration between Warner Bros Discovery and Google, has transformed the beloved 1939 film into an immersive spectacle that pushes the boundaries of entertainment technology1
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.Source: Market Screener
The Sphere, a globe-shaped entertainment venue, will house this extraordinary presentation. Audiences of up to 18,000 people will be enveloped by a 160,000-square-foot wall of LED panels, spanning three football fields and reaching 22 stories high
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. The experience promises to be multisensory, with 750-horsepower fans simulating the iconic tornado scene, literally placing viewers in the heart of the action1
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.At the core of this project is the innovative use of artificial intelligence. Oscar-winner Ben Grossmann, who oversaw the visual effects, explains the challenge: "We had to reimagine the cinematography, we had to reimagine the editing, and we had to do all of this without changing the experience"
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. The team used AI to enhance the resolution of the original 1939 celluloid frames to ultra-high-definition, increasing detail tenfold1
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.The project brought together over 2,000 collaborators, including Warner Bros Discovery executives, Google's DeepMind researchers, academics, and visual effects artists
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. This extensive team worked for two years to bring Dorothy and the Wicked Witch to the massive Sphere1
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.The development of "The Wizard of Oz at Sphere" occurred during a time of intense apprehension over AI's impact on jobs in Hollywood
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. However, rather than exploiting AI to cut jobs, the project aimed to use it to breathe fresh life into a classic story and create new experiences with existing intellectual property1
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Source: Reuters
Warner Bros set strict ground rules for the use of AI in this project. Google was allowed to train its generative AI models on each major actor to reproduce their performances, but the data would remain Warner Bros' property
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. A 'quarantine zone' was created to allow for safe experimentation without risking the integrity of the original work or Google's public AI models1
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.Thao Nguyen, immersive arts and emerging technologies agent at CAA, sees this project as "a really meaningful milestone in AI-human creative collaboration" that will "set a precedent on how we reimagine culturally significant media"
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. Buzz Hays, who leads Google Cloud's entertainment industry solutions group, believes this project is "giving that first opportunity where people go, 'Oh my god, this is not at all what I thought AI was going to be'"1
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.While some critics have expressed concerns about the use of AI in reimagining classic films, producer Jane Rosenthal defends the project, stating, "Whenever you want to push something in an artistic form, in a new way, there are always critics"
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. As the entertainment industry continues to grapple with the implications of AI, "The Wizard of Oz at Sphere" stands as a testament to the potential for technology to enhance rather than replace human creativity in storytelling.Summarized by
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