Ipsos Reports Slowdown in Growth, Continues Investment in AI Amid Challenging Business Climate

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On Thu, 24 Oct, 4:05 PM UTC

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Ipsos, a leading market research company, faces a slowdown in growth but maintains its operating margin target. The company continues to invest in AI technologies and expands through acquisitions despite mixed performance across different markets.

Ipsos Reports Slowdown in Growth Amid Challenging Business Climate

Ipsos, one of the world's leading market research companies, has reported a slowdown in growth for the third quarter of 2024. The company achieved a revenue of 591 million euros, with a modest growth of 0.5%, including -0.1% organic growth, 2.6% from acquisitions, and -2.0% from currency effects 12.

Financial Performance and Regional Variations

Over the first nine months of 2024, Ipsos' revenue amounted to 1,730 million euros, representing a 3.1% increase, including 2.4% organic growth. However, performance has been mixed across different markets, hampered by an uncertain macroeconomic and geopolitical context 12.

The EMEA region continues to show strong performance with 4.5% organic growth in the third quarter and 6.1% over the first nine months of the year. The Middle East recorded double-digit organic growth, while countries like Germany and Italy showed very good results 12.

In contrast, the Americas region is facing challenges, particularly in the United States, where some service lines such as Public Affairs and Health are experiencing sharp declines. The Asia-Pacific region shows organic growth of 3.1% over the first nine months of the year, including 1.4% in the third quarter 12.

Investment in AI and Technology

Despite the slowdown, Ipsos remains committed to investing in future technologies and Artificial Intelligence. Ben Page, CEO of Ipsos, stated, "We remain confident in the robustness of our operational model and continue to invest in future technologies and Artificial Intelligence" 12.

The company is developing Ipsos Facto, a secured Generative AI platform, with 70% of employees using it regularly. Ipsos is leveraging Generative AI to create new solutions for clients' evolving needs, including innovative work with synthetic data and advanced solutions such as persona bots and digital twins for product testing 12.

Strategic Initiatives and Acquisitions

Ipsos is accelerating its acquisitions to strengthen its leadership position in several markets. In August 2024, the company launched a voluntary public takeover bid for infas, a leader in public sector research in Germany, aiming to become one of the main players in the sector in that country 12.

Additionally, the Lac1 fund, managed by Bpifrance, became a major shareholder of Ipsos in September 2024, reflecting confidence in the Group's long-term growth potential and supporting its development ambitions 12.

Future Outlook

Despite the challenges, Ipsos maintains its annual operating margin target of around 13% for the fourth consecutive year. The company anticipates organic growth of around 1% for 2024 12.

Ipsos is currently conducting a strategic review called Horizons 2030, with plans to announce new strategies before summer 2025. This review is expected to shape the company's future direction and growth strategies in the evolving market research landscape 12.

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