Klarna launches open standard to help AI agents discover and compare 100 million products

Klarna gives merchants the tools for discovery by AI agents

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Klarna's Agentic Product Protocol gives AI systems access to a live, structured feed of more than 100 million products and 400 million prices standardized across 12 markets. The protocol establishes a foundation for agents to find, compare, and recommend real products with live prices and availability, across merchants, markets, and platforms. Merchants hosting the open standard will be able to make products discoverable to any AI agent or platform that supports the protocol. With support for Google Merchant, Shopify, Facebook Catalog, or CSV/JSON feeds, merchants using the protocol can make their products instantly discoverable and comparable in agent-driven conversations, with no ads, paywalls, or intermediaries. "Before agents can buy, they need to know what exists," says David Sykes, chief commercial officer at Klarna. "Klarna's Agentic Product Protocol defines a common language for how AI systems, merchants, and platforms exchange product data - a foundational layer for the next generation of agentic commerce."

Klarna Launches Open Standard for Making Products Discoverable by AI Agents | PYMNTS.com

By completing this form, you agree to receive marketing communications from PYMNTS and to the sharing of your information with our sponsor, if applicable, in accordance with our Privacy Policy and Terms and Conditions. The new Agentic Product Protocol specification and API were made available to developers, AI platforms and merchants on Monday (Dec. 15), the global digital bank and flexible payments provider said in a press release. The protocol provides a live, structured feed of 100 million products and 400 million prices standardized across 12 markets, and it establishes a structured foundation that allows agents to find, compare and recommend products across merchants, markets and platforms, according to the release. For merchants, the Agentic Product Protocol API makes products discoverable to any AI agent or platform that supports the protocol, and it supports the feed formats of Google Merchant, Shopify, Facebook Catalog and CSV/JSON, per the release. "Before agents can buy, they need to know what exists," Klarna Chief Commercial Officer David Sykes said in the release. "Klarna's Agentic Product Protocol defines a common language for how AI systems, merchants and platforms exchange product data, a foundational layer for the next generation of agentic commerce." In an earlier development in this area, Klarna said in October that it expanded its partnership with Google to support the new Agent Payments Protocol (AP2), an open standard designed to enable secure, AI-driven payments. Klarna said the collaboration builds upon its existing integrations with Google and reflects the efforts of both companies to align around intelligent commerce and automation. "Agent-led commerce represents an exciting new frontier, one that demands transparency, trust and smarter payment experiences," Sykes said in an Oct. 13 press release. "We're doubling down on our long-standing relationship with Google to support their work with AP2 and help define an open, responsible payments architecture for the future of shopping." PYMNTS reported in October that in the AI agent era, discovery is no longer about keywords and endless scrolls but rather queries that are contextual and conversational. For merchants, the rise of AI agents as the new gatekeepers of commerce means that incomplete attributes or poor image data amount to exclusion from the AI agent's response.