Meta Invests $3.5 Billion in EssilorLuxottica, Boosting AI-Powered Smart Glasses Push

Reviewed byNidhi Govil

11 Sources

Share

Meta acquires a 3% stake in EssilorLuxottica, the world's largest eyewear maker, signaling a significant investment in AI-powered wearable technology and smart glasses.

Meta's Strategic Investment in EssilorLuxottica

Meta Platforms Inc. has made a significant move in the wearable technology sector by acquiring a minority stake in EssilorLuxottica SA, the world's largest eyewear manufacturer. The investment, valued at approximately €3 billion ($3.5 billion), represents just under 3% of the Ray-Ban maker's shares

1

. This strategic partnership deepens the collaboration between the two companies, which have been working together on AI-driven smart glasses since 2019

4

.

Source: CNBC

Source: CNBC

Expanding the Smart Glasses Portfolio

The investment comes amid growing consumer interest in AI-powered wearable devices. Meta and EssilorLuxottica have already seen success with their Ray-Ban Meta smart glasses, selling 2 million pairs since late 2023

3

. The partnership has expanded to include other brands:

  1. Oakley: Meta recently teamed up with Oakley to release AI-powered smart glasses, featuring a hands-free high-resolution camera, open-ear speakers, and water resistance

    2

    .

  2. Prada: Plans are in place to release AI-powered smart glasses under the Prada brand

    3

    .

Source: Entrepreneur

Source: Entrepreneur

AI Integration and Features

The latest generation of Meta's smart glasses comes equipped with advanced AI capabilities:

  • Meta AI voice assistant integration
  • Landmark identification
  • Recipe suggestions based on ingredients
  • Voice message recording and sending via WhatsApp and Messenger
  • Live translations
  • Photo and video capture
  • Music and podcast streaming

    3

    5

Future Outlook and Market Impact

Meta's investment signals a strong commitment to the future of wearable technology and augmented reality. The company is considering further investments that could increase its stake to around 5% over time

1

. This move aligns with CEO Mark Zuckerberg's vision of people engaging in work and leisure activities using headsets or glasses

4

.

Source: Reuters

Source: Reuters

The market has responded positively to this development, with EssilorLuxottica's shares rising by 4.85% following the news

3

. EssilorLuxottica CEO Francesco Milleri has expressed ambitious plans to increase annual production of smart glasses to 10 million units by the end of 2026

3

.

As Meta continues to invest billions in bolstering its AI infrastructure, this partnership with EssilorLuxottica represents a significant step towards integrating AI capabilities into everyday wearable devices, potentially attracting new users and reshaping how people interact with technology in their daily lives.

TheOutpost.ai

Your Daily Dose of Curated AI News

Don’t drown in AI news. We cut through the noise - filtering, ranking and summarizing the most important AI news, breakthroughs and research daily. Spend less time searching for the latest in AI and get straight to action.

© 2025 Triveous Technologies Private Limited
Instagram logo
LinkedIn logo