Meta AI Reaches 1 Billion Monthly Active Users, Signaling Major Milestone in AI Adoption

Reviewed byNidhi Govil

11 Sources

Meta's AI assistant hits 1 billion monthly active users across its family of apps, doubling its user base in less than a year and positioning itself as a major player in the AI market.

Meta AI Achieves Milestone of 1 Billion Monthly Active Users

Meta CEO Mark Zuckerberg announced a significant milestone for the company's artificial intelligence assistant during Meta's annual shareholder meeting. Meta AI has now reached 1 billion monthly active users across its family of apps, including Facebook, Instagram, WhatsApp, and Messenger 1.

Source: engadget

Source: engadget

This achievement represents a doubling of its user base from 500 million in September 2024, highlighting the rapid adoption of AI technology in Meta's ecosystem 1.

Expansion and Future Plans

Zuckerberg outlined the company's focus for the year, emphasizing the goal of "deepening the experience and making Meta AI the leading personal AI with an emphasis on personalization, voice conversations and entertainment" 3. The company plans to continue developing the AI assistant before building a business model around it. Future monetization strategies may include inserting paid recommendations or launching a subscription service for users who require more computing power 1.

Comparison with Competitors

While Meta AI's achievement is significant, it's important to note the context within the competitive AI landscape:

  1. OpenAI's ChatGPT is considered the world's largest AI platform, with CEO Sam Altman suggesting it has over a billion weekly users 2.
  2. Google's Gemini platform reportedly has 400 million monthly active users, as announced at the recent I/O 2025 event 2.

The comparison between these platforms is challenging due to differences in reporting metrics (weekly vs. monthly active users) and the integration of AI features into existing products 2.

Integration and Accessibility

Meta AI is deeply integrated into the company's suite of applications, making it easily accessible to users:

  1. It's built directly into Facebook, Instagram, Messenger, and WhatsApp 2.
  2. The AI assistant is also available on Ray-Ban Meta glasses and Quest headsets 4.
  3. In April 2025, Meta launched a standalone app for its AI assistant, providing users with a direct path to its generative AI models 5.
    Source: VnExpress International

    Source: VnExpress International

User Engagement and Growth

While the 1 billion monthly active users milestone is impressive, some questions remain about the nature of user engagement:

  1. The definition of an "active user" is unclear, potentially including both direct interactions with the AI chatbot and passive use of AI-powered features within Meta's apps 2.
  2. Susan Li, Meta's chief financial officer, reported that AI use has been growing fastest on WhatsApp, where users can chat with the AI, ask questions, and generate images 4.

Shareholder Meeting and Future Outlook

Source: Dataconomy

Source: Dataconomy

During the annual shareholder meeting, investors voted on various proposals related to Meta's business, including topics such as child safety, greenhouse gas emissions, and content moderation 3. The meeting also addressed the company's dual-class share structure, which gives Zuckerberg significant voting power 3.

As Meta continues to develop its AI capabilities, the company is positioning itself as a major player in the rapidly evolving AI market. The focus on personalization, voice interactions, and entertainment suggests that Meta is aiming to create a more engaging and tailored AI experience for its vast user base across its family of apps.

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