Meta Quest 3 to Receive AI Upgrades, Challenging Apple's Vision Pro

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On Wed, 24 Jul, 12:03 AM UTC

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Meta is set to introduce AI-powered features to its Quest 3 VR headset, including advanced chatbot capabilities and computer vision. This move positions Meta to compete directly with Apple's upcoming Vision Pro headset.

Meta's AI Push in Virtual Reality

Meta, the parent company of Facebook, is gearing up to introduce artificial intelligence (AI) features to its Quest 3 virtual reality (VR) headset. This strategic move aims to enhance the user experience and solidify Meta's position in the competitive VR market, especially as Apple prepares to launch its Vision Pro headset 1.

Advanced AI Features

The Quest 3 is set to receive several AI-powered upgrades, including:

  1. Meta AI: An advanced chatbot capable of answering questions and assisting users within the VR environment 2.
  2. Computer Vision: AI-powered visual recognition capabilities that can identify objects in the user's surroundings 3.
  3. Image Generation: The ability to create images based on text prompts, similar to AI art generators 4.

These features are expected to roll out gradually, with some already available in beta testing.

Enabling AI Features

Users can access these new AI capabilities by following these steps:

  1. Navigate to the Experimental Features section in the headset's settings.
  2. Enable the "Meta AI" toggle 3.

It's worth noting that the availability of these features may vary by region and rollout phase.

Competition with Apple

Meta's introduction of AI features to the Quest 3 is seen as a strategic move to compete with Apple's upcoming Vision Pro headset. By launching these capabilities ahead of Apple, Meta aims to establish itself as a leader in AI-powered mixed reality experiences 5.

Implications for the VR Industry

The integration of AI into VR headsets represents a significant shift in the industry. It has the potential to:

  1. Enhance user interactions within virtual environments.
  2. Improve accessibility for users less familiar with VR technology.
  3. Create more immersive and responsive mixed reality experiences.

As Meta and Apple continue to innovate in this space, consumers can expect increasingly sophisticated and user-friendly VR and mixed reality devices in the near future.

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