Meta signs $50 million annual AI content licensing deal with News Corp for model training

Reviewed byNidhi Govil

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Meta has struck a three-year AI content licensing deal with News Corp worth up to $50 million annually, granting access to Wall Street Journal and other publications for AI model training. The agreement reflects Big Tech's aggressive push to secure licensed content for generative AI systems, as News Corp CEO Robert Thomson pursues what he calls a "woo and sue" strategy with AI companies.

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Meta Secures Major Content Partnership with News Corp

Meta has finalized a multi-million dollar AI licensing deal with News Corp that grants the tech giant access to content from The Wall Street Journal and other major publications for AI model training and chatbot responses

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. The Meta News Corp deal will pay the media company up to $50 million annually under a three-year agreement covering content from News Corp brands in the United States and United Kingdom

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. This arrangement allows Meta to retrieve fresh reporting for users of its AI products and use content for training AI models on additional material, including story archives.

AI Content Arms Race Intensifies Among Tech Giants

The agreement underscores how aggressively Big Tech companies are now pursuing licensed data for generative AI systems to power their chatbots and other AI tools

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. Meta has signed multiple multi-year licensing deals in recent months with outlets including USA Today, People, CNN, and Fox News, though financial terms for those agreements were not disclosed

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. The company stated that integrating diverse news sources aims to improve Meta AI's ability to deliver timely and relevant content while providing a wide variety of viewpoints. This AI content arms race reflects the broader competition among tech companies to secure high-quality journalism for advancing AI capabilities.

News Corp's Woo and Sue Strategy Takes Shape

News Corp CEO Robert Thomson revealed the media company's distinctive approach to AI content licensing during a presentation at Morgan Stanley's annual Technology, Media & Telecom conference

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. Thomson described News Corp's woo and sue strategy, stating: "We'll woo you. We'd like you to be our partner. But if you're stealing our stuff, we are going to sue you. So there'll be a discount for those who hand themselves in, and there'll be a penalty for those that resist"

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. Thomson, who said he converses regularly with Meta's Mark Zuckerberg via WhatsApp, emphasized that news organizations serve as a valuable "input" for generative AI, comparing them to semiconductors and datacenters

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Content Monetization and Industry Divide

News Corp previously struck a five-year deal with OpenAI valued at approximately $250 million in 2024, bringing content from The Wall Street Journal, New York Post, The Times, and Sunday Times to the artificial intelligence platform

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. Thomson indicated the company is at an advanced stage in other negotiations, suggesting more partnerships are imminent

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. However, news organizations are taking different approaches to dealing with AI companies. While some media companies sign partnerships to ensure content monetization, others are turning to courts over intellectual property concerns. Two News Corp subsidiaries have filed copyright infringement cases against Perplexity, while The New York Times has sued OpenAI and Microsoft over copyright concerns

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. The Times has separately entered into an AI licensing agreement with Amazon reportedly worth between $20 million and $25 million annually, illustrating how major news organizations are navigating the tension between protecting intellectual property and securing revenue from powering AI products.

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