Meta to Use AI Chat Data for Targeted Ads, Raising Privacy Concerns

Reviewed byNidhi Govil

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Meta announces plans to utilize user interactions with AI for personalized content and ad recommendations across its platforms, starting December 16. The move raises privacy concerns as users cannot opt out of this data collection.

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Meta's New Data Collection Policy

Meta, the parent company of Facebook, Instagram, and WhatsApp, has announced a significant change in its data collection and ad targeting strategy. Starting December 16, 2025, the tech giant will begin using user interactions with its AI products to personalize content and ad recommendations across its platforms

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Scope and Implementation

The new policy will affect users globally, except for those in regions with strict data protection laws such as the European Union, the United Kingdom, and South Korea

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. Meta plans to notify users about this change starting October 7, with the actual implementation set for December 16

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Data Sources and Usage

The data collection will not be limited to text-based interactions with Meta AI. It will also include voice recordings, images, and videos analyzed through AI features in Meta's expanding line of smart devices, such as Ray-Ban Meta smart glasses

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Privacy Concerns and Limitations

Meta has stated that sensitive conversations about topics such as religious views, sexual orientation, political views, health, racial or ethnic origin, philosophical beliefs, or trade union membership will not be used for ad targeting

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. However, the company has not provided an opt-out option for users who wish to avoid this new form of data collection and ad targeting

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Implications for Users

This move represents a significant expansion of Meta's data collection practices, potentially allowing for more intrusive ad targeting. Users who engage with Meta AI may find their conversations influencing the content and ads they see across Meta's platforms

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Meta's Perspective

Meta views this change as an extension of its existing personalization practices. The company argues that many users expect their interactions to make their experience more relevant

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. However, critics and privacy advocates may see this as a further erosion of user privacy in the pursuit of more effective ad targeting.

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