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Microsoft's claim that Arm-based Copilot+ PCs are "fastest, most intelligent Windows PCs" is debunked on X - and the community's verdict isn't wrong
They also disagreed with the 'intelligent' claim, though that's not as clear-cut 'Be careful what you post on social media' might be a lesson Microsoft is just now learning: a swift nugget of PR that was published on X (formerly Twitter) may, in hindsight, be viewed with some regret. Windows Latest noticed the post, which was posted by the official Windows account on X, claiming simply that Snapdragon-powered (Arm) Copilot+ laptops are the "fastest, most intelligent Windows PCs" out there. As you can see, X readers have 'added context' - essentially a community-based sort of loose fact-check that pops up here and there, pointing out alternative views, or information that a post has missed out - and did so in a rather withering fashion. The X community asserts that: "These are not the fastest Windows PCs. They run on Snapdragon processors which have significantly less computing power than top-of-the-line Intel or AMD chipsets." "[They] lack functionality for gamers, the major aspects of the AI are not implemented." So, should we fact-check the fact-checkers in this instance? Why not... There are two main claims here from Microsoft, so let's deal with them in turn, with the first being that Snapdragon-packing Copilot+ PCs are the "fastest" computers. This one is easy - no, they are not, as the X community rightly observes. This is a rather absurd claim, given that there are mighty desktop PCs out there running Windows that are massively more powerful than a svelte Arm-based laptop. Even if we assume Microsoft really meant laptops - so not including desktop PCs, and the company should have specified that, we might add - they are still not the most performant devices out there. How does the Snapdragon X Elite stack up to, say, the Core i9-14900HX for gaming laptops, performance-wise? Not very well, and that's before we even consider overheads for emulating x86 apps on Arm. (Most software is coded for the x86 platform, and so needs to run via Microsoft's Prism emulation layer on Windows on Arm, dropping back performance a bit). The X context-check also notes that Arm-based CPUs "lack functionality for gamers" and this is also true - games can be rather troublesome in the compatibility stakes compared to a traditional x86 AMD or Intel-powered laptop. We've seen reports about how this is a particularly shaky area for Qualcomm's Snapdragon X chips. On to Microsoft's second claim that these Copilot+ PCs are the "most intelligent" Windows machines ever seen: it's here that we'll concede Microsoft might have a point. By "most intelligent", Microsoft is clearly referring to the extra AI functionality that comes with Copilot+ PCs, such as exclusive powers to enhance video chats, provide system-wide live captions, and AI-driven photo editing extras. The big halo feature is Recall, the supercharged AI search that's been mired in controversy, and was sent back to the drawing board earlier this year - but is finally out (in testing) now. However, while technically these extra features do make Copilot+ PCs more intelligent - we'll give Microsoft that - they aren't just for Arm devices, as x86-powered Copilot+ laptops get them too. Although granted, Recall will be exclusive to Snapdragon notebooks to begin with - but it'll come to AMD and Intel Copilot+ PCs eventually. So, this isn't really a strong suit of Arm-based Copilot+ PCs specifically, but all of these new AI-focused devices, both Arm and x86 machines included. And, as the X fact-check also points out, those AI powers are pretty limited right now. Remember, Recall is still in limited testing (and some folks may not trust it anyway). The upshot of this is that Copilot+ PCs are not really that much more 'intelligent' than normal Windows 11 computers - not yet, anyway - but still, what Microsoft claims in that second aspect of its post is technically true. Overall, though, the post feels like an unfortunate piece of PR puffery, though that's certainly not a crime that only Microsoft is guilty of in the tech world.
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Are Copilot+ PCs the fastest Windows PCs? Copilot says no
Microsoft marketing skewered by X platform users... and its own chatbot Opinion Microsoft's recent post on X that Copilot+ PCs are "the fastest, most intelligent Windows PCs ever" is being rebuffed by the platform's context panel and the software vendor's own chatbot. The terse response to Microsoft's November post on Elon Musk's social media mouthpiece begins: "These are not the fastest Windows PCs." Indeed, they are not. The Reg said as much in September after Microsoft boss Satya Nadella waxed lyrical about the devices, boasting they had "the best specs" on "all the benchmarks." Sorry, Satya. While Microsoft might be getting increasingly desperate for customers to buy into its AI vision for the future, the current reality is that those Snapdragon-powered machines are far from the fastest Windows PCs ever. Certainly not for every workload. We asked Microsoft if it would consider modifying its message a little - because Copilot+ PCs are of course good for some things. Recall, for example, was recently released for Windows Insiders. However, "the fastest, most intelligent Windows PCs ever" has been disproven repeatedly. The company has yet to respond. Microsoft has form when it comes to making inflated claims. In May, its AI supremo, Mustafa Suleyman, stated, "Microsoft changed computing history by inventing a new category: the Personal Computer or PC." Except it didn't. AI is well known for occasionally hallucinating or spewing nonsense, so could these emissions have been produced by generative AI rather than the actual executives and marketers themselves? We asked Microsoft's own AI chatbot, Copilot, if Copilot+ PCs are the fastest Windows PCs. It responded, "Copilot+ PCs are marketed as powerful and compact computers, but they aren't necessarily the fastest Windows PCs available," and noted that, in raw performance terms, they didn't match high-end Intel or AMD-based kit. And as for Mustafa Suleyman, Microsoft's AI boss, did Microsoft invent the PC? "No, Microsoft did not invent the personal computer (PC). The concept of the PC evolved over time, with contributions from many companies and individuals." After giving a potted history of the PC, with contributions from IBM, Apple, and Microsoft, Copilot concluded: "Does that help clarify things?" Only Suleyman, Microsoft's AI boss, can answer that. While care needs to be taken with the output of any AI, in this instance, it seems more care must be exercised by Microsoft's marketing teams and its executives. ®
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Microsoft's marketing claim about Arm-based Copilot+ PCs being the "fastest, most intelligent Windows PCs" faces criticism and fact-checking from the tech community and even its own AI chatbot.
Microsoft recently stirred up controversy in the tech world with a bold claim about its new Arm-based Copilot+ PCs. The tech giant posted on X (formerly Twitter) that these devices are the "fastest, most intelligent Windows PCs" ever 1. This statement quickly drew criticism and fact-checking from the tech community, highlighting the challenges of marketing AI-enhanced devices.
The X community swiftly added context to Microsoft's post, asserting that Snapdragon-powered Arm processors have "significantly less computing power than top-of-the-line Intel or AMD chipsets" 1. This community-driven fact-check also pointed out that these PCs "lack functionality for gamers" and that major aspects of the AI features are not yet fully implemented.
Experts agree that Microsoft's claim about these being the "fastest" Windows PCs is inaccurate. High-end desktop PCs and even some laptops with Intel or AMD processors outperform the Arm-based Copilot+ PCs in raw computing power 2. Additionally, the need to emulate x86 applications on Arm architecture can further impact performance.
Microsoft's claim of these being the "most intelligent" Windows PCs is more nuanced. The Copilot+ PCs do offer exclusive AI-driven features such as enhanced video chats, system-wide live captions, and AI-powered photo editing 1. However, many of these features are not exclusive to Arm-based devices and will eventually be available on x86 Copilot+ PCs as well.
Interestingly, Microsoft's own AI chatbot, Copilot, contradicted the company's marketing claim. When asked if Copilot+ PCs are the fastest Windows PCs, the AI responded that while they are "marketed as powerful and compact computers," they "aren't necessarily the fastest Windows PCs available" 2.
This incident highlights the challenges tech companies face when marketing AI-enhanced products. It underscores the importance of accurate representation and the potential for community fact-checking in the age of social media. The discrepancy between Microsoft's marketing claims and the reality of the product's capabilities raises questions about how AI advancements should be communicated to consumers.
Despite the controversy, Copilot+ PCs do represent a step forward in AI integration for personal computing. Features like Recall, an AI-powered search function, show promise but are still in testing phases 1. As these technologies mature, the true potential of AI-enhanced PCs may become more apparent, potentially justifying stronger marketing claims in the future.
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