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MIPS shifts strategy toward robots and designing chips
March 4 (Reuters) - MIPS, a decades-old Silicon Valley company that once competed directly with Arm Holdings (O9Ty.F), opens new tab in providing a computing architecture, said on Tuesday it was shifting strategies to design a suite of chips for artificial intelligence-enabled robots. MIPS traces its roots back to the mid-1980s, when Stanford University Professor John Hennessey co-founded the firm to commercialize a nimbler way to carry out computing tasks, called a computing architecture. MIPS chips were known for processing data very quickly in specialized applications like networking gear and self-driving cars. The company traded through a succession of owners before licensing some of its technology for use in China and entering bankruptcy. But MIPS emerged from bankruptcy in 2021 and announced that it would focus using the RISC-V computing architecture, an open alternative to Arm, and won customers such as autonomous driving firm Mobileye (MBLY.O), opens new tab. Along the way, MIPS has always sold intellectual property to other firms who designed complete chips. MIPS said Tuesday that it is shifting strategies and will design its own chips, though it will still license technology as well. The company will focus on three key areas of robotics - chips that do sensing, chips that calculate which action for a robot to take next and chips that can control a robot's motors and actuators. Sameer Wasson, chief executive of MIPS, said those markets are expected to grow as recent advances in AI are applied to new areas such as humanoid robots. To win that business, it is better to show up with a working chip than a PowerPoint presentation, Wasson said, even if the end goal is a licensing deal. "It doesn't mean MIPS is going to overnight turn into a silicon company. I don't see that," Wasson told Reuters. "But I think we've got to give the ecosystem confidence that this can be done." Wasson said MIPS will initially focus on the automotive industry. "I expect this technology to be in a car towards the end of '27 and start to hit volume in the '28 timeframe," Wasson said, without naming specific customers. Reporting by Stephen Nellis in San Francisco; Editing by Jamie Freed Our Standards: The Thomson Reuters Trust Principles., opens new tab Suggested Topics:Artificial Intelligence
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MIPS Shifts Strategy Toward Robots and Designing Chips
(Reuters) - MIPS, a decades-old Silicon Valley company that once competed directly with Arm Holdings in providing a computing architecture, said on Tuesday it was shifting strategies to design a suite of chips for artificial intelligence-enabled robots. MIPS traces its roots back to the mid-1980s, when Stanford University Professor John Hennessey co-founded the firm to commercialize a nimbler way to carry out computing tasks, called a computing architecture. MIPS chips were known for processing data very quickly in specialized applications like networking gear and self-driving cars. The company traded through a succession of owners before licensing some of its technology for use in China and entering bankruptcy. But MIPS emerged from bankruptcy in 2021 and announced that it would focus using the RISC-V computing architecture, an open alternative to Arm, and won customers such as autonomous driving firm Mobileye. Along the way, MIPS has always sold intellectual property to other firms who designed complete chips. MIPS said Tuesday that it is shifting strategies and will design its own chips, though it will still license technology as well. The company will focus on three key areas of robotics - chips that do sensing, chips that calculate which action for a robot to take next and chips that can control a robot's motors and actuators. Sameer Wasson, chief executive of MIPS, said those markets are expected to grow as recent advances in AI are applied to new areas such as humanoid robots. To win that business, it is better to show up with a working chip than a PowerPoint presentation, Wasson said, even if the end goal is a licensing deal. "It doesn't mean MIPS is going to overnight turn into a silicon company. I don't see that," Wasson told Reuters. "But I think we've got to give the ecosystem confidence that this can be done." Wasson said MIPS will initially focus on the automotive industry. "I expect this technology to be in a car towards the end of '27 and start to hit volume in the '28 timeframe," Wasson said, without naming specific customers. (Reporting by Stephen Nellis in San Francisco; Editing by Jamie Freed)
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MIPS launches Atlas chip designs for industrial robots and autonomous cars
MIPS is launching its Atlas chip designs for physical AI platforms such as industrial robots and autonomous cars. The aim is to drive real-time intelligence into physical AI, said Sameer Wasson, CEO of MIPS, in an interview with GamesBeat. The new MIPS Atlas product suite delivers compute subsystems that empower autonomous edge solutions to sense, think and act with precision, driving innovation across the growing physical AI opportunity in industrial robotics and autonomous platform markets. San Jose, California-based MIPS is targeting its MIPS Atlas portfolio at automotive, industrial and embedded technology companies so they can deploy safe, secure and efficient physical AI at the edge. By combining high performance real-time computing with functional safety and edge deployment of post generative AI models, the Atlas product suite enables the development of next generation autonomous platforms to address the estimated $1 trillion physical AI market opportunity. Imagination sold MIPS to Tallwood Venture Capital in 2017. Then Wave Computing purchased MIPS in 2018. But Wave Computing declared bankruptcy in 2020, and MIPS announced that it would abandon the MIPS architecture in favor of RISC-V designs. MIPS started launching its RISC-V chip designs in 2022. At CES 2025, Nvidia CEO Jensen Huang said that the age of physical AI -- with self-driving cars and robots -- would be accelerated because of synthetic data. That's the use of simulations to test data for things like self-driving cars in digital twins before they're deployed in the real world. That synthetic data complements the physical world data, accelerating the time it takes to fully test a product. He noted MIPS is not competing with Nvidia on building AI brains. Rather, MIPS is building control systems with AI built into it for real-time controllers. He said to expect products in this space in 2026. "The need for efficient autonomous platforms to advance next-generation driverless vehicles, factory automation, and many other applications is directly aligned with the MIPS Atlas portfolio," said Wasson. "Our core competencies of safety, efficient data processing and experience in autonomy have enabled us to expand our portfolio with real-time intelligence that is the essential tech stack for Physical AI platforms. MIPS customers can take our compute subsystems with software stacks as a turnkey solution to build physical AI platforms." James Prior, marketing executive at MIPS said in an interview with GamesBeat that MIPS is providing a portfolio of solutions for its approach to physical AI, which involves real-time processing, data movement, custom compute and functional safety to enable the world'sindustrial robotics and automation providers with what they need to build physical AI platforms. "The reason for that is we analyzed the physical AI problem as three different computing issues. There's the sense, think and act," he said. Sensing helps robots see the world around them an make decisions with AI models. It computes solutions to problems based on models that are trained in simulation, and then it turned that decision into action for robots to take. The MIPS Atlas portfolio is built to provide turn-key enablement for the three categories of computing that make up physical AI - Sense, Think, and Act. Physical AI platforms interpret their surroundings using a diverse array of sensors, generating data that must be seamlessly transferred, integrated, and processed in real time. This data is processed by the platform's embedded AI engine to enable fast, private decision making for safe and precise actions. Action, needed for the dexterous control of motors and actuators, is enabled via real-time compute platforms capable of incredibly low latency control-loop processing in robotic movements. "The MIPS Atlas portfolio aligns tightly with the compute requirements for physical AI and robotics, " said Jim McGregor, principal analyst at Tirias Research, in a statement. "Working with its customers, MIPS provides a unique multi-threaded architecture with optimized instructions to deliver event-driven low-latency performance along with system-level workload analysis via the Atlas Explorer. MIPS is in a unique position to fill the need for emerging physical AI platforms." The new MIPS Atlas portfolio of M8500, I8600, and S8200 solutions deliver these capabilities as application specific turnkey enablers. Enabled by the MIPS Atlas Explorer software platform, customers can employ shift-left methodology to develop and deploy their applications with MIPS Atlas subsystems in a digital twin universe for faster time to market. Select customers will be able to evaluate the MIPS M8500 real-time compute subsystem with Atlas Explorer in mid-2025, with evaluation boards in 4Q25, and reference silicon platforms available in 1H26. A MIPS customer automotive platform featuring M8500 is expected to start production in 2027. "The MIPS Atlas portfolio represents a significant leap forward in enabling Physical AI at the edge, delivering the real-time compute power needed for autonomous platforms to thrive in industrial and automotive applications," said Steven Dickens, CEO at HyperFRAME Research, in a statement. "By integrating safety, efficiency and cutting-edge intelligence, MIPS is well-positioned to accelerate innovation across the rapidly expanding $1 trillion Physical AI market." A 40-year-old company, MIPS is using the RISC-V architecture to drive intelligence into action for automotive and industrial companies with the MIPS Atlas portfolio of Sense, Think and Act by pushing the boundaries of autonomous platforms. MIPS is an exhibitor at Embedded World 2025 from March 11th - 13th, in Nuremburg, Germany. MIPS also announced a variety of other chip design products, including the MIPS S8200 physical AI subsystem for physical AI at the edge. It also announced the MIPS I8600 compute subsystem for sensor data movement, the M8500 real-time compute subsystems and more. A new identity for MIPS "This announcement should help build the identity of what we're trying to do MIPS," Wasson said. "While our technology is applicable to multiple markets, the market which we are solely focusing on with all our energy is the automotive embedded side, the physical AI side," Wasson said. Wasson said that if you've ever seen an autonomous lawnmower, you'll know it kind of sucks at doing a good job cutting your lawn. That's because the physical AI problem hasn't been solved correctly yet. He said a lawn is not straight and grass can't be cut with something like a robot vacuum. The grass changes in subtle ways, and it takes real physical AI to solve such problems. "I'm not becoming a lawnmower company, but it's an example of where we're trying to build a system. So when you think of robotics, the same lawnmower problem exists across the board on multiple robotic assessments. And what we're trying to do is bring AI in the closed loop of a control. And if you can do that successfully with the processing capabilities that we have." He noted that MIPS is creating all of the building blocks of subsystems that are needed in autonomous cars and physical robots. "MIPS has been very IP focused in the past," he said. "We are now starting to expand into beyond IP. We have building blocks for this, but we are also coming out with reference silicon, with the board, with the ecosystem. We are proving out the ecosystem of the software side so that people are ready to go and can start replicating it very easily."
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MIPS, a veteran Silicon Valley company, announces a strategic shift towards designing chips for AI-enabled robots and autonomous vehicles, focusing on three key areas of robotics: sensing, decision-making, and motor control.
MIPS, a Silicon Valley veteran with roots dating back to the mid-1980s, has announced a significant strategic shift towards designing chips for artificial intelligence-enabled robots and autonomous vehicles
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. This move marks a new chapter for the company that once competed directly with Arm Holdings in providing computing architecture.Founded by Stanford University Professor John Hennessey, MIPS initially focused on commercializing a nimble computing architecture
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. The company's chips gained recognition for their rapid data processing capabilities in specialized applications such as networking gear and self-driving cars2
. After navigating through various ownership changes and a bankruptcy, MIPS emerged in 2021 with a renewed focus on the RISC-V computing architecture, an open alternative to Arm1
.MIPS is now pivoting from solely licensing technology to designing its own chips, while still maintaining its licensing business
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. The company's new strategy centers on three critical areas of robotics:This approach aligns with the growing market for physical AI, which includes applications in industrial robotics and autonomous platforms
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.MIPS has introduced the Atlas product suite, which includes the M8500, I8600, and S8200 solutions
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. These offerings are designed to provide turnkey enablement for the three categories of computing that constitute physical AI: Sense, Think, and Act. The Atlas Explorer software platform allows customers to develop and deploy applications using MIPS Atlas subsystems in a digital twin environment, potentially accelerating time to market3
.Sameer Wasson, CEO of MIPS, emphasized the company's initial focus on the automotive industry. He projected that their technology would be integrated into cars by late 2027, with volume production expected in 2028
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. The company aims to have select customers evaluating the M8500 real-time compute subsystem with Atlas Explorer by mid-2025, with evaluation boards available in Q4 2025 and reference silicon platforms in the first half of 20263
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The physical AI market represents an estimated $1 trillion opportunity, according to MIPS
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. Industry analysts have responded positively to the company's new direction. Jim McGregor, principal analyst at Tirias Research, noted that MIPS's multi-threaded architecture and optimized instructions are well-suited for the compute requirements of physical AI and robotics3
.While MIPS is not directly competing with companies like Nvidia in building AI brains, it is positioning itself in the real-time control systems market with embedded AI capabilities
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. This approach could potentially complement the work of other AI chip manufacturers, focusing on the specific needs of robotics and autonomous vehicles.As MIPS embarks on this new strategy, it aims to leverage its core competencies in safety, efficient data processing, and autonomy experience to establish itself as a key player in the evolving landscape of physical AI and edge computing
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