2 Sources
[1]
Nothing is India's fastest-growing smartphone brand, Essential Space updates rolling out
Nothing has revealed that it is the fastest-growing smartphone brand in India, and also has some new updates available for the Nothing Phone (3a)'s signature Essential Space feature. In a post this week, Nothing founder Carl Pei revealed stats from Counterpoint Research which puts Nothing as the fastest-growing smartphone brand in India. For Q1 2025, Nothing's shipments jumped by 156%, and that's not all the good news for the brand. Nothing has also apparently seen five quarters of "leading growth" in a row, being the only brand in 10 years to hit that number. The full Counterpoint report hasn't been made publicly available yet. Beyond that, Nothing has also announced some new upgrades for its Nothing Phone (3a) series, namely for the Essential Space feature. The AI-powered app is adding a detailed new reminder page where you can edit reminders, as well as speeding up AI processing. Nothing explains:
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Nothing Updates Its Essential Space Feature With These Improvements
The latest Essential Space update adds bug fixes and improvements Nothing has released a new update for Essential Space, which is available on its Nothing Phone 3a series and CMF Phone 2 Pro phones. The update is claimed to bring improvements to the existing features. Previously, the company updated the Essential Space with support for capturing images with the device's camera. Recent reports suggested that Nothing could soon bring a new subscription for access to select Essential Space features. Some users have recently reported that there is likely a monthly processing limit for the AI-backed feature. Nothing said in an X post that it has released a new Essential Space update, which is claimed to be "faster, more stable and intuitive." The update also enables users to edit their to-do lists. The company revealed that the update adds a new detailed reminder page, which allows users to edit the time and content of their reminders. The latest Essential Space update is claimed to ensure faster AI response time with fewer delays. The company further says that the update improves the stability and performance of the feature, adding that it comes with bug fixes and other improvements. The UK-based technology firm noted that the Essential Space update does not require an OTA (over-the-air) upgrade. Once the phone is connected to a Wi-Fi network, the Essential Space will be updated automatically via the Google Play store. Nothing has recently added the Camera Capture functionality to the Essential Key. It enabled the key to capture important information, and these images are stored in the Essential Space, instead of the gallery app. A recent report claimed that Nothing may introduce paywalled features or access to select AI-backed features on the Essential Space based on subscription fees. Some users have recently spotted a monthly processing limit on the Essential Space. The feature, with a dedicated key, was introduced with the Nothing Phone 3a Pro and Phone 3a handsets earlier this year.
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Nothing becomes India's fastest-growing smartphone brand while rolling out improvements to its AI-powered Essential Space feature, including faster processing and enhanced reminder functionality.
Nothing, the innovative smartphone brand founded by Carl Pei, has emerged as the fastest-growing smartphone brand in India, according to recent data from Counterpoint Research. In a remarkable achievement, Nothing's shipments surged by 156% in Q1 2025, marking its fifth consecutive quarter of leading growth in the Indian market 1.
This unprecedented growth streak positions Nothing as the only brand in the past decade to maintain such consistent momentum in India's competitive smartphone landscape. While the full Counterpoint report is yet to be made public, these preliminary findings underscore Nothing's significant impact on the market.
Alongside its market success, Nothing has announced substantial updates to its AI-powered Essential Space feature, available on the Nothing Phone (3a) series and CMF Phone 2 Pro devices 2. The latest update brings a host of improvements aimed at enhancing user experience and functionality.
Nothing has streamlined the update process for Essential Space. Users don't need to perform a manual OTA (over-the-air) upgrade. Instead, the update is automatically applied via the Google Play store when the device is connected to a Wi-Fi network, ensuring a hassle-free experience for users 2.
The company recently expanded Essential Space functionality by integrating Camera Capture with the Essential Key. This allows users to capture and store important information directly within Essential Space, bypassing the standard gallery app 2.
Reports suggest that Nothing may be considering a subscription-based model for certain AI-backed features within Essential Space. Some users have reported encountering monthly processing limits, hinting at a possible tiered access system in the future 2. This move could potentially open up new revenue streams for the company while offering premium AI capabilities to users willing to subscribe.
As Nothing continues to innovate and expand its market presence, the combination of hardware success and software enhancements positions the brand as a significant player in the evolving smartphone landscape, particularly in the Indian market.
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