NVIDIA Implements Significant Price Hikes Across GPU Lineup Amid Manufacturing Challenges and Export Restrictions

NVIDIA reportedly raises GPU prices by 10-15% as manufacturing costs surge -- tariffs and TSMC price hikes filter down to retailers

A new report claims that NVIDIA has recently raised the official prices of nearly all of its products to combat the impact of tariffs and surging manufacturing costs on its business, with gaming graphics cards receiving a 5 to 10% hike while AI GPUs see up to a 15% increase. As reported by Digitimes Taiwan (translated), NVIDIA is facing "multiple crises," including a $5.5 billion hit to its quarterly earnings over export restrictions on AI chips, including a ban on sales of its H20 chips to China. Digitimes reports that CEO Jensen Huang has been "shuttling back and forth" between the US and China to minimize the impact of tariffs, and that "in order to maintain stable profitability," NVIDIA has reportedly recently raised official prices for almost all its products, allowing its partners to increase prices accordingly. Despite the hikes, Digitimes claims NVIDIA's financial report at the end of the month "should be within financial forecasts and deliver excellent profit results," driven by strong demand for AI chips outside of China and the expanding spending from cloud service providers. The report states that NVIDIA has applied official price hikes to numerous products to keep its earnings stable, with partners following suit. As an example, Digitimes cites the RTX 5090, bought at premium prices upon release without hesitation, such that channel pricing "quickly doubled." The report notes that following the AI chip ban, RTX 5090 prices climbed further still, surging overnight from around NT$90,000 to NT$100,000, with other RTX 50 series cards also increasing by 5-10%. Digitimes notes NVIDIA has also raised the price of its H200 and B200 chips, with server vendors increasing prices by up to 15% accordingly. According to the publication's supply chain sources, price hikes have been exacerbated by the shift of Blackwell chip production to TSMC's US plant, which has driven a significant rise in the price of production, materials, and logistics. There is some hope that the measures could be temporary; however, following the news that the US and China have agreed on a trade deal that should cut tariffs by 115%, thanks to a 90-day pause on reciprocal tariffs. As with latent price increases being passed on to consumers, however, it could be some time before prices start to fall.

Nvida RTX 50-series GPUs look to get a 10% price hike -- that cost is going to sting

We've already seen how Nvidia's partners raised the price of its RTX 5090, 5080, 5070 GPUs and more well over MSRP, but that cost may now soar even higher after a rumored price hike. According to a report from Digitimes Taiwan (via Tom's Hardware), Nvidia has taken a $5.5 billion loss in its quarterly earnings. It's all thanks to tariff restrictions on AI GPUs and the ban of its H20 chip, Team Green's most powerful AI chip, to China. Apparently, Nvidia is now in "multiple crises." To minimize the impact, Nvidia is now expected to raise the prices of its GPUs, including a hike of between 5% to 10% on its lineup of RTX 50-series GPUs, along with up to 15% on AI GPUs. That means other manufacturers and partners, such as Asus, MSI, Gigabyte and more, are likely to deliver price hikes for their GPUs as well. One example mentioned in the report is that, due to the AI chip ban, an Asus RTX 5090 saw its price rise from NT$90,000 (around $2,955) to NT$100,000 ($3,283). Other chips, including the H200 and B200, also received a 15% jump at retailers. The rise in cost is also reportedly due to a surge in manufacturing costs, including in production, materials and logistics, with Nvidia Blackwell chips now being manufactured at TSMC's U.S. factory. Nvidia may have a new Arm-based laptop CPU in the works, along with its upcoming RTX 5060 GPU for more affordable, entry-level gaming, but it still has a lot to deal with when it comes to its current state of RTX 50-series GPUs. From extremely limited availability to bumped-up prices at retailers across the U.S. and U.K., it hard enough to find an RTX 5090, 5080, 5070 Ti or 5060 Ti at their official asking price. Now, with the potential price hike of up to 10%, the GPU price tags will be pushed even further. Earlier this year, we saw RTX 5090 GPUs set over $1,400 over Nvidia's official asking price, and this inflation has yet to come back down. With tariff restrictions and further production costs, it isn't looking like RTX 50-series GPUs will be getting cheaper anytime soon. All that said, the U.K. has faired far better than anywhere else when it comes to pricing, with plenty of RTX 50-series GPUs at either MSRP or even less, especially at Overclockers. If accurate, we'll have to wait and see how this price hike affects GPUs down the line. In the meantime, there's plenty more Nvidia will have up its sleeve at Computex 2025, and we'll be on the ground to keep you in the know.

TSMC fab prices in the US surge, with NVIDIA GPU price rises for GeForce RTX and AI GPUs

Wafer input at TSMC's semiconductor plants in the US are increasing, with NVIDIA GPU prices set to 'rise across the board' according to reports. As an Amazon Associate, we earn from qualifying purchases. TweakTown may also earn commissions from other affiliate partners at no extra cost to you. TSMC has reportedly increased its wafer costs at its US-based semiconductor plants, with NVIDIA GPU prices expected to "rise across the board" with both gaming and AI GPU price rises on the way. In a new post by insider @Jukanlosreve on X, DigiTimes supply chain sources have said NVIDIA is "facing multiple crises" with a reported $5.5 billion write-down on its Q1 2025 earnings thanks to the ban on its H20 AI GPUs entering China seeing CEO Jensen Huang running between the US and China to cull the impact and help pursuading the Trump administration to chill on its AI chip restrictions. In order to maintain stable profitability, NVIDIA has reportedly raised official prices for almost "all of its products" allowing its partners to increase prices accordingly. NVIDIA launched its high-end GeForce RTX 5090 earlier this year, with custom ASUS variants launching for around NT $90,000 but surging past NT $100,000 through distribution channels, an increase of over 10%. Meanwhile, Hopper H200 and Blackwell B200 AI GPU modules and server prices have also increased. DigiTimes reports that the supply chain notes that moving Blackwell AI GPU production to TSMC's new US-based semiconductor plants has led to "noticeable cost increases in manufacturing, materials, and logistics. Much like TSMC itself, NVIDIA has the pricing power to pass these costs on to customers, making the price hikes expected". The non-stop AI boom isn't helping things either, as NVIDIA is selling everything it can get TSMC to make whether it's on home ground in Taiwan or TSMC's new fabs in the United States. Unfortunately, it looks like we can expect price increases "across the board" with GPUs, with the new GeForce RTX 50 series GPUs set to rise in cost, yay.

Nvidia reportedly hikes GPU prices by up to 15% as tariffs and TSMC cost surges send shockwaves through retail channels; here's how it will affect you

Nvidia has increased prices for its products, which include gaming GPUs and AI chips. The price rise is due to production costs and restrictions on sales to China. RTX 5090 prices saw a sharp increase and other RTX 50 series cards also jumped. Despite challenges, Nvidia expects to meet financial forecasts. High demand for AI chips is expected.Nvidia, in response to increasing challenges, such as significant US export restrictions and increasing manufacturing costs, has now increased the official prices of almost all its products, as per a report. The change impacts everything from high-end AI GPUs to mainstream gaming graphics cards, with some prices rising by up to 15%, according to Digitimes Taiwan. The report, translated from Chinese language and quoting industry sources, depicts a company scrambling through what it describes as "multiple crises," as per Tom's Hardware report. Among the list of challenges is a $5.5 billion estimated blow to quarterly revenue due to American restrictions on selling AI chips like the H20 to China, according to the report. Nvidia CEO Jensen Huang has been "shuttling back and forth" between the United States and China to reduce the impact of tariffs, and "in order to maintain stable profitability," Nvidia has reportedly increased its official prices for almost all its products, allowing its partners to raise prices accordingly, reported Tom's Hardware, citing the Digitimes report. The Digitimes article also mentioned that the chipmaker has imposed official prices increase to many products to keep its earnings stable, with partners following suit. According to the report, after the United States' AI chip ban on China, RTX 5090 prices rose overnight from around NT$90,000 to NT$100,000, with other RTX 50 series cards also jumping by 5%-10%. Digitimes also wrote that Nvidia has increased the price of its H200 and B200 chips, with server vendors increasing prices by up to 15% accordingly, reported Tom's Hardware. However, Digitimes pointed out that the US-based chipmaker's financial report at the end of the month "should be within financial forecasts and deliver excellent profit results," because of the high demand for AI chips outside of China and the expanding spending from cloud service providers, as per Tom's Hardware. Why did Nvidia raise its prices? Because it's facing rising production costs and US restrictions on selling AI chips to China. The hikes would help maintain its profits. How much are prices going up? Gaming GPUs are seeing 5%-10% increases, while AI chips like the H200 and B200 have jumped up to 15%.

NVIDIA Has Implemented a Massive Price Hike Across Its AI/Gaming GPU Offerings To Maximize Profitability & Counter Losses From China

It seems like the tariff wars have started to influence NVIDIA's supply chain, as it is now reported that Team Green has officially raised prices for all of its GPU offerings. NVIDIA's RTX 5090 GPU Is Now Retailing For $2,500+ Across Multiple Retailers; 10%-15% Price Increase Now Seems Official Geopolitical tensions and uncertainty in the trade situation have forced companies like NVIDIA to take desperate measures, including moving the supply chain from other nations to the US. However, it seems to counter the revenue losses generated through the gigantic tariffs imposed. NVIDIA has "officially" raised prices across all of its GPU offerings, according to a report by DigiTimes, and this has affected consumer GPUs like the GeForce RTX 5090, along with AI chips such as the B200 accelerator. It looks like NVIDIA doesn't want to compromise on its profits. As far as NVIDIA's consumer GPU models like the RTX 50 series, their launch was messed up from the beginning. The inventory levels were terrible, and we saw inflated prices across the board. Finding models at MSRP was considered something pretty rare, and now, it seems like, across all retail platforms, GPUs like the RTX 5090 are being sold for far higher prices compared to what they were a few weeks ago. Over in Taiwan, the flagship NVIDIA RTX Blackwell GPU has risen by 10%-15% in prices, reflecting an official hike. The situation is similar across other RTX 50 models, but the price hike is not as massive as the RTX 5090, mainly since there's little price increase margin left in them. One of the primary reasons for the RTX 50 price hike is that NVIDIA is involved in shifting its foundry orders to TSMC Arizona, and not only is the process of moving out of Taiwan expensive, but producing in the US alone comes with higher costs that are reflected in consumer pricing. However, this price hike makes the RTX 50 series lineup a more "unattractive" choice, so ultimately, NVIDIA still suffers. On the AI side, it is reported that accelerators like the H200 and B200 have seen a hike of 10%-15%, and many of the server manufacturers are revising their price quotes, which indicates that the supply chain is ready to absorb the price increase. NVIDIA's revenue has already taken a massive hit with the H20 export restriction coming in, and the company won't further compromise on its profitability anymore, putting the burden on the end user now.