OpenAI Declares 'Code Red' as Google's Gemini 3 Outperforms ChatGPT in Key Benchmarks

Reviewed byNidhi Govil

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OpenAI CEO Sam Altman has issued an internal 'code red' directive, prioritizing ChatGPT improvements as Google's latest Gemini 3 model demonstrates superior performance in industry benchmarks. The company is delaying other projects to focus on enhancing ChatGPT's speed, personalization, and reliability amid intensifying AI competition.

OpenAI Escalates Response to Growing Competition

OpenAI CEO Sam Altman has declared an internal "code red" status, marking the highest level of urgency as the company faces unprecedented competitive pressure from Google's latest AI model, Gemini 3. The directive, outlined in an internal memo obtained by The Wall Street Journal, signals a dramatic shift in priorities as OpenAI scrambles to maintain its position in the rapidly evolving AI landscape

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Source: ET

Source: ET

The "code red" declaration represents an escalation from the "code orange" status OpenAI implemented in October, when the company first acknowledged facing "the greatest competitive pressure" in its history. This three-tier urgency system uses yellow, orange, and red to categorize the level of focus needed for product improvements

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Google's Gemini 3 Outperforms ChatGPT

The urgency stems from Google's November release of Gemini 3, which has demonstrated superior performance across multiple industry benchmarks compared to ChatGPT. The new model has garnered significant attention from industry leaders, with Salesforce CEO Marc Benioff declaring after just two hours of testing that he wasn't "going back" to other AI models

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Google's AI ecosystem is experiencing rapid growth, bolstered by popular tools like the Nano Banana image model and the integration of Gemini across Google's product suite. This integration provides Google with distribution advantages that OpenAI struggles to match, as Gemini benefits from being embedded directly into Google's search engine and other widely-used services

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Strategic Refocus and Project Delays

Altman's memo outlines a comprehensive refocusing strategy that will see OpenAI delay several initiatives to concentrate resources on ChatGPT improvements. The company is postponing work on advertising features, AI agents designed for health and shopping queries, and enhancements to its Pulse personal assistant tool, which provides daily morning updates within the ChatGPT app

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Source: PC Magazine

Source: PC Magazine

The directive emphasizes improving ChatGPT's personalization features, increasing response speed, enhancing reliability, and expanding the range of topics the chatbot can effectively address. To accelerate development, Altman has implemented daily calls for senior team members working on ChatGPT improvements and encouraged temporary team transfers to redirect talent toward the flagship product

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Financial Pressures Mount

The competitive pressure comes at a critical time for OpenAI's financial sustainability. Microsoft, which has invested over $13 billion in the startup and holds approximately 27% of OpenAI's for-profit entity, reportedly lost $3.1 billion on its OpenAI investment in the fiscal first quarter. These losses were previously obscured within Microsoft's $4.7 billion "other" expenses category

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Source: Quartz

Source: Quartz

Despite not turning a profit since its 2015 founding, OpenAI continues massive capital expenditures on data centers and computing infrastructure. The company recently signed a deal with AMD to secure 6 gigawatts in chips in exchange for 10% of AMD shares, while company leadership envisions a future requiring 10 billion GPUs. These astronomical investments have raised questions about OpenAI's path to profitability and ability to justify its current $500 billion valuation

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