OpenAI Set to Launch AI-Powered Web Browser, Challenging Industry Giants

It looks like OpenAI is about to announce its AI web browser

OpenAI has started teasing a livestream today that will likely be related to its rumored web browser. A mysterious teaser with a set of browser tabs appeared on OpenAI's X account today, signaling that a livestream will reveal all at 1PM ET / 10AM PT today. OpenAI CEO Sam Altman says the announcement is about "a new product I'm quite excited about." Reuters reported in July that OpenAI was preparing to launch an AI web browser, with the company's Operator AI agent built into the browser. Such a feature would allow Operator to book restaurant reservations, automatically fill out forms, and complete other browser actions. OpenAI's web browser is also expected to include a ChatGPT interface to allow people to interact directly with the chatbot through the browser instead of having to open the ChatGPT website. The browser is also likely to run on Chromium, the same engine that powers Chrome, Microsoft Edge, and Opera. The AI browser wars are starting to heat up. Google has Gemini in Chrome, Perplexity has its Comet AI browser, The Browser Company got acquired by Atlassian for $610 million earlier this year, and Microsoft has been building an AI-powered Copilot Mode into its Edge browser. All of these browsers look like they'll now have to compete with a dedicated product from OpenAI. Microsoft, OpenAI's strategic AI partner, has already ruled out creating a dedicated AI browser. Microsoft AI CEO Mustafa Suleyman told me last month that Microsoft's path to AI browsing involves evolving its Edge browser to "become a true agentic browser," instead of an overhauled AI web browser like The Browser Company has tried to do with Dia.

OpenAI teases stream for expected browser launch, sending Alphabet shares lower

OpenAI posted a five-second video showing three browser tabs that say "Livestream," "Today" and "10 a.m. PT." The company's CEO Sam Altman highlighted the upcoming launch in a separate post on X, writing that it's for a new product he's "quite excited about!" In January, OpenAI unveiled Operator, an agent that uses a browser to complete tasks, but it has yet to release a standalone browser product. Launching a browser would put the company in direct competition with rivals like Google and Perplexity AI, who are jostling to attract users and win market share with their offerings. Earlier this month, Perplexity announced that its AI browser web browser Comet is available for free worldwide. The Comet browser is designed to serve as a personal assistant that can search the web, organize tabs, draft emails, shop and more, according to the company. Google rolled out a Gemini model in its Chrome browser in September, which allows users to ask for help understanding the contents of a particular webpage, work across tabs, or do more within a single tab, like scheduling a meeting or searching for a YouTube video.

OpenAI Threatens Google's Chrome And Perplexity's Comet By Launching An AI Browser With Built-In GPT LLM Today

OpenAI is now openly taking on Google and Perplexity by launching a dedicated AI browser, replete with direct integrations of its GPT LLMs. In a brief video posted on its official X page, OpenAI teased the launch of an AI-powered browser at a dedicated event, scheduled for 10:00 a.m. Pacific Time (01:00 p.m. Eastern Time) today. The six-second teaser shows the words "Livestream, Today, and 10 a.m. PT," all encased within the form factor of a browser tab. This comes as Perplexity has already launched a dedicated AI-powered browser, called Comet. Interestingly, Perplexity had initially offered access to Comet as a part of a $200-per-month subscription package, only opting to make the browser a free-for-all tool later on. As such, it would be interesting to see whether OpenAI follows in the footsteps of Perplexity for its bespoke AI-enabled browser. Of course, the launch is also set to challenge Google's dominance in the sphere of web browsers. According to StatCounter, Chrome maintained a market share of 71.77 percent among global browser use, as of September 2025.