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On Tue, 4 Mar, 4:06 PM UTC
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OPPO has Big Ambitions for its AI Product Strategy - Phandroid
Oppo's been rather busy lately - following the announcement of a number of new and upcoming devices as well as updates to its work with AI-based software products, the Chinese tech giant's presence at MWC 2025 has been a lively one, to say the least. With that in mind, here are some big Oppo announcements that you might have missed during MWC 2025. READ: Oppo announces a more privacy-focused AI For one, the company announced that it will be working on integrating Google AI experiences with its Android phones, meaning that users will be able to tap into Gemini and access first-party Oppo apps for a smarter and more personalized approach to day-to-day usage. Oppo adds that this will work with current support for Gemini 1.5 Pro and Gemini 1.5 Flash on compatible Oppo phones, with Gemini 2.0 on the way at a later date. Oppo will also implement Private Computing Cloud (PCC) with Confidential Computing via Google Cloud for better user security and privacy. Along with AI Recording Summary, AI features such as AI Search, AI Studio, AI Call Summary will be integrated with Oppo Private Computing Cloud throughout 2025. For its AI development plans, Oppo says that it's focusing on AI Productivity, AI Creativity, and AI Imaging to further integrate AI as an "essential" part of everyday life. This includes an R&D strategy that maps out an AI ecosystem consisting of hardware and software, which will see Oppo working with big names such as MediaTek to develop high-efficiency chips for real-time processing with considerable performance. As AI technology and applications continue to develop, OPPO is evolving its own approach to redefine how AI enhances everyday experiences. After surpassing its goal of reaching 50 million users last year, OPPO now aims to double that, expecting nearly 100 million users by the end of 2025. READ: The Oppo Watch X2 Makes its Debut, and it Looks Really Familiar Doubling-down on its plans for AI, Oppo says that it will provide at least one new AI update for supported hardware products per month. Currently, the company says that it's working to win over 100 million users with new AI features, after reaching its goal of 50 million users last year. This includes upcoming features like AI Search and integration, as well as AI Call Translator and AI VoiceScribe.
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OPPO unveils enhanced AI Strategy at OPPO AI Tech Summit during MWC 2025
OPPO today announced its enhanced artificial intelligence (AI) strategy during the OPPO AI Tech Summit at MWC2025. The company said it is shifting from functional-level to system-level AI, requiring deeper integration and stronger security measures. OPPO is enhancing Google AI experiences on its smartphones, with Google Gemini soon operating across native apps like Notes, Calendar, and Clock. These features will work alongside existing support for Gemini 1.5 Pro and Gemini 1.5 Flash on OPPO AI Phones, delivering improved performance and responsiveness. The company added that OPPO and Google are collaborating to bring the latest Gemini 2.0 to OPPO phones soon. To protect user security and privacy, OPPO is implementing Private Computing Cloud (PCC) with Confidential Computing from Google Cloud. Starting this year, AI features like AI Recording Summary, AI Search, AI Studio, and AI Call Summary will integrate with PCC for enhanced data protection. Matt Waldbusser, Managing Director for Global Solution and Consumer AI at Google Cloud, said, We are excited to collaborate with OPPO to shape the future of mobile AI by bringing together Google technologies with OPPO's exceptional hardware and software. He added, "Through our extensive partnership spanning apps, AI models, and cloud solutions, we are unlocking immense potential to redefine the mobile AI experience." OPPO's latest AI strategy centers on three core areas: AI Productivity, AI Creativity, and AI Imaging. The company highlighted that these pillars aim to deliver practical features, making AI an essential part of daily life. Supporting this is a comprehensive AI research and development (R&D) strategy spanning the entire ecosystem -- from chips and devices to the cloud. OPPO is partnering with MediaTek to optimize chips for high-efficiency, real-time AI processing, ensuring powerful performance without sacrificing energy efficiency. Will Chen, Deputy General Manager of the Wireless Business Group at MediaTek, said, The partnership between MediaTek and OPPO is set to unlock new opportunities in AI. From AI-enhanced photography to next-generation gaming experiences, from intelligent security solutions to seamless device connectivity, the possibilities are limitless. On the device side, AI technologies like LoRA (Low-Rank Adaptation), Parallel Decoding Solution, and MoE (Mixture of Experts) are significantly boosting performance. OPPO has also developed a robust data security protection system that operates across devices and the cloud. OPPO will roll out an average of one AI update per month to keep features and experiences fresh. After surpassing its goal of reaching 50 million users last year, the company now targets nearly 100 million users by the end of 2025. Spanish football legend David Villa attended the event, experiencing OPPO AI firsthand. Beyond the summit, OPPO AI features and phones -- including the Find N5, Reno13 series, and Find X8 series -- were showcased at MWC2025 by leading partners like Google, MediaTek, and Qualcomm. Speaking at the event, Billy Zhang, President of Overseas Marketing, Sales, and Services at OPPO, said,
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Oppo's Apps Will Now Be Integrated With Google's Gemini
Oppo announced several new artificial intelligence (AI) developments on Monday at the Mobile World Congress (MWC) 2025 in Barcelona. The company announced that Google's Gemini will be integrated with its first-party apps, offering greater usability when users access Gemini AI assistant. Additionally, the company also previewed a couple of new AI features that will be released in the coming months. For privacy and security, Oppo is also offering confidential computing via its new Private Computing Cloud which is powered by Google Cloud. In a press release, Oppo highlighted that it wanted to evolve the consumer-centric AI experience from functional-level to system-level. As part of the process, the company is now deeply integrating Google's Gemini AI across its smartphones. Oppo's first-party apps such as Notes, Calendar, and Clock will now be integrated with Gemini, and the AI assistant will be able to take actions involving them. This means, users will soon be able to ask Gemini to create a new note, a calendar event, or an alarm, and the AI assistant will be able to complete these tasks. Oppo said these new capabilities are being added alongside the company's existing support for Gemini 1.5 Pro and Gemini 1.5 Flash models in its AI phones. Focused on privacy and security, Oppo is now implementing a confidential computing system powered by Google Cloud. The company calls it Private Computing Cloud (PCC), which sounds similar to Apple's Private Cloud Compute system announced last year. Oppo did not delve deeper into how the confidential cloud processing will work. Initially, the tech giant will power AI Recording Summary, AI Search, AI Studio, and AI Call Summary will be processed via PCC. Oppo also highlighted that its current AI development strategy is focused on three pillars -- AI productivity, AI creativity, and AI imaging. To bring new AI experiences under this umbrella, the company is working with chipmaker MediaTek to optimise chips for real-time AI processing while maintaining energy efficiency. Apart from these, the consumer tech brand also announced that it is updating its AI feature deployment strategy. Going forward, Oppo will release an average of one new AI update every month. Some of the upcoming updates will include innovations such as AI Search and integration of Oppo apps with Gemini. These will first be rolled out to the Oppo Find N5. Oppo also previewed two new AI features that users can look forward to. First is AI Call Translator, which will interpret calls in multiple languages in real-time. The feature will enable users to understand calls from people who speak a different language. The second is AI VoiceScribe, which will offer multi-use voice summarisation across voice calls, online meetings, and more.
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Oppo says it will deliver monthly 'AI updates'
At MWC 2025, Oppo has announced that it will now deliver "an average" of monthly AI updates to its users. Oppo, like virtually every other tech brand, is focusing pretty heavily on expanding what users can do on its phones with the help of AI. To meet "growing demand," Oppo says it plans to start delivering at least one new "AI update" per month for devices such as the Find N5. These updates will apparently include Oppo's own apps, as well as Gemini updates from Google. Oppo says: To meet users' growing demand, OPPO will deliver an average of one new AI update per month. New AI innovations like AI Search and integration of OPPO applications with Google Gemini are coming to the OPPO Find N5 soon. The company detailed AI Call Translator and AI VoiceScribe as two examples of upcoming AI features.
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OPPO announces a comprehensive AI strategy at MWC 2025, including integration with Google's Gemini, monthly AI updates, and new features focused on productivity, creativity, and imaging.
At the Mobile World Congress (MWC) 2025, OPPO, the Chinese tech giant, announced an ambitious artificial intelligence (AI) strategy, signaling a significant shift in its approach to mobile technology. The company is moving from functional-level to system-level AI, aiming to redefine how AI enhances everyday experiences for its users 12.
A key component of OPPO's strategy is the integration of Google AI experiences into its Android phones. Users will soon be able to access Gemini across native OPPO apps such as Notes, Calendar, and Clock, offering a more personalized and intelligent approach to daily tasks 12. This integration will work alongside existing support for Gemini 1.5 Pro and Gemini 1.5 Flash on compatible OPPO phones, with plans to bring Gemini 2.0 to OPPO devices in the near future 13.
Recognizing the importance of user privacy and security, OPPO is implementing a Private Computing Cloud (PCC) with Confidential Computing via Google Cloud 12. This system, similar to Apple's Private Cloud Compute, will process AI features such as AI Recording Summary, AI Search, AI Studio, and AI Call Summary, ensuring enhanced data protection for users 3.
OPPO's AI development strategy centers on three core areas:
These pillars aim to make AI an essential part of daily life, supported by a comprehensive research and development (R&D) strategy spanning the entire ecosystem – from chips and devices to the cloud 2.
To achieve its AI goals, OPPO is collaborating with industry leaders:
OPPO is also implementing advanced AI technologies like LoRA (Low-Rank Adaptation), Parallel Decoding Solution, and MoE (Mixture of Experts) to boost device performance 2.
In a bold move, OPPO has committed to delivering an average of one new AI update per month to supported hardware products 14. This strategy aims to keep features and experiences fresh for users. After surpassing its goal of reaching 50 million users last year, OPPO now targets nearly 100 million users by the end of 2025 12.
OPPO previewed two exciting AI features:
These innovations, along with AI Search and further integration of OPPO apps with Gemini, will be rolled out to devices like the OPPO Find N5 in the coming months 34.
As AI technology continues to evolve, OPPO's strategy demonstrates its commitment to staying at the forefront of mobile AI innovation, promising users a more intelligent and personalized smartphone experience.
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Chinese smartphone maker Oppo announces a new privacy-preserving AI system called Private Computing Cloud, utilizing Google's Confidential Computing software to protect user data in AI interactions.
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OPPO announces its AI strategy, emphasizing on-device AI for entry-level smartphones in India. The company aims to integrate AI across its product lineup, addressing India-specific demands.
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Oppo announces the integration of Google's Gemini AI and Circle to Search features in its upcoming ColorOS 15 update, starting with the Find X8 series smartphones.
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Google introduces groundbreaking features for Gemini, including live video and screen sharing capabilities, enhancing AI-powered assistance and interaction.
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Xiaomi announces collaboration with Google to integrate Gemini AI capabilities into first-party apps for the Xiaomi 15 series, with potential free Gemini Advanced subscription offer for buyers.
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