Pinterest Introduces Controls to Limit AI-Generated Content in User Feeds

Pinterest adds controls to let you limit the amount of 'AI slop' in your feed | TechCrunch

Following backlash over an increase in "AI slop" taking over users' feeds and making it less useful, Pinterest on Thursday added new tools that let users limit how much AI-generated content they see in their feed. Users can now personalize their feeds to restrict GenAI imagery in some categories, and the company said it will make its existing GenAI content labels more noticeable in the days ahead. The site, widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who complained about the massive uptick in GenAI content. The media also documented the problem, openly wondering if AI has already ruined Pinterest or if it could still be fixed. The problem, if left unresolved, could destroy Pinterest's reputation, and ultimately, its bottom line. It's also potentially a tough nut to crack as more of the web fills up with AI-generated content. Citing academic literature, Pinterest notes that GenAI content now makes up 57% of all online material. Beginning to address the issue, Pinterest earlier this year introduced "AI modified" labels that would appear on images whose metadata indicated AI generation, or if Pinterest's own systems detected that the content was AI-generated. At the time, the company said it would introduce consumer-facing tools that would let users choose to see less AI content. Those tools have now arrived and will be available in the app's "Settings" menu, under "Refine your recommendations." Here, users will be able to configure whether they'd like to see less GenAI content in certain categories that are prone to AI-generated imagery, like beauty, art, fashion and home décor. Pinterest said it will introduce more categories in the future, based on user feedback. The controls are launching first on the website and Android, and will roll out to iOS users over the weeks ahead, Pinterest noted.

New Pinterest Settings Let You Reduce How Much AI Slop You See on Your Feed

On Thursday, Pinterest announced that users on Android and the web can now reduce the number of AI-generated posts they see in their home feed for certain categories. The iOS release rolls out in the coming weeks. You can find the new settings in the home feed tuner section of your Pinterest account, where a new "GenAI Interests" tab will be. From there, users can limit the number of AI posts they see on their home feed by toggling the switch to the off position. Pinterest says it's starting with categories that are highly prone to AI generation or modification. The company expects to add more options based on user feedback. It's important to note that nowhere does it say that the new settings will eliminate the generated AI content, only reduce it in specific categories. Pinterest Chief Technology Officer Matt Madrigal says the site isn't looking to eliminate all AI-made posts. He says the new controls strike "the right balance between human creativity and AI innovation."

Sick of AI slop on Pinterest? Here's how to easily filter it out now

Pinterest users can now control how much AI content they see. Users had complained about AI on the app. AI-generated content is multiplying across the internet. Pinterest is pulling back on its AI features with the announcement of new gen AI controls. The company is rolling out a tuner for its app that can tweak how much AI content users see in their feed. Also: You're reading more AI-generated content than you think "At Pinterest, we've heard from our users: they want the creativity and inspiration they love, with the right mix of human and AI-generated content," Pinterest wrote in the press release Thursday. Pinterest lists beauty, art, fashion, and home decor as a few categories where AI-generated content proliferates. Users can go into settings, click "refine your recommendations," and manage just how much AI content they see on certain pins. AI modification is one way the company is listening to its users to give them further control over AI-generated content. As more AI-generated content -- also known as synthetic media -- comes across the app and the internet at large, companies are fine-tuning how they deploy the technology within their products. Also: I found 5 AI content detectors that can correctly identify AI text 100% of the time The tuner is now available across Android and desktop systems, with iOS rollout following shortly. Last year and earlier this year, Pinterest rolled out a slate of AI-powered products, including a Performance+ campaign for advertisers on the platform, an AI-powered visual search feature that turns inspiration into a buying opportunity, and creator tools like personalized background generation, among other features intended to increase performance and shopping on the app. Also: AI is ruining Pinterest. Here's why it's such a big problem In response, Pinterest users took to Reddit to complain about the onslaught of AI content on the app. "I stopped using Pinterest because 80% of the results are AI-generated images," one user wrote in a thread. Want more stories about AI? Sign up for our AI Leaderboard newsletter. AI is infiltrating every application, industry, and field. While it excels at writing code, answering simple queries, and task managing, there are certain tasks it can't get right: ones that require an embodied touch. People primarily use Pinterest to get inspiration for crafts, hobbies, fashion, and more -- activities humans participate in using their hands, that require real-world context and idiosyncratic creativity. The inspiration users get on Pinterest often helps them create physical objects -- whether that's a recipe, a decoration, or a woven garment made from a knitting pattern. Users pin everything from wedding inspiration to room redesign ideas. This creativity users seek out is innately human, which could explain Pinterest users' staunch reaction to the bombardment of AI on the app. Also: AI scams have infiltrated the knitting and crochet world - why it matters for everyone Users' hesitancy to adopt Pinterest's AI highlights that some applications' utility relies on human-generated content despite the company's mission to keep up with AI development.

Pinterest's 'tuner' lets you dial down the amount of AI content -- but not entirely

Pinterest is rolling out a tool that allows users to "dial down the AI" in their feed, the company says. Users can select which categories they want populated with more or less AI-generated content. But Pinterest stops short of promising a feed that's completely free of AI: the tool will work only on "eligible image Pins" in categories prone to AI content, including beauty, art, fashion, and home decor. The "tuner" tool is located in Pinterest's settings page under "refine your recommendations" in the "GenAI interests" tab. The feature is already available to Android and desktop users, and iPhone users will get the feature in the coming weeks, the company says. Pinterest first addressed its problem with AI infestation -- Pinfestation? -- in May with the rollout of an automated "AI modified" label added to the bottom left-hand corner of pins. The company says it has ramped up its detection tools and is making the labels more "noticeable" but did not release details on either update.

Pinterest will let you 'dial down' AI slop in your feeds

Pinterest is taking new steps to reduce the amount of AI slop its users are seeing. The service is adding settings that allow people to "dial down" AI-generated content in a number of categories that are "highly-prone" to such imagery, the company said in an update. While most social platforms have grappled with how to deal with the rise of AI-created content, Pinterest has been particularly inundated. Its image-board UI has proven particularly susceptible to AI slop, and users have complained about the difficulty of finding content created by humans. Now, Pinterest is offering users more control over how much AI content appears in their recommendations. The service is adding a "refine your recommendations" setting that allows you to toggle generative AI content from specific categories, including art, architecture, beauty, fashion, entertainment, health, home decor and sport. According to the company, these topics have seen an influx of AI-generated content, but users should "expect even more additions in the future." Notably, Pinterest isn't promising to root out generative AI content entirely. Rather, it says the new settings should "dial down" the amount of AI-based content they're seeing in a particular category. A spokesperson for the company says this is because not all AI-generated content on the platform is low quality and some users are in fact open to seeing AI-generated material. The setting also applies only to image pins, not video, so it likely won't do much to prevent Sora or other AI-created video clips from appearing in your feeds. For AI-created or AI-edited content that does continue to surface, Pinterest says it will label these posts more prominently. The company started experimenting with labels back in May, but has now "ramped up" its tools for identifying such content. Pinterest's new settings are available now on desktop and Android and will be available on iOS in the next few weeks.

Pinterest adds a 'less AI slop' toggle, but apps need an off button

As photo and video sharing apps get swamped by AI slop, Pinterest has taken a small step in the right direction: a setting to dial back on the volume of it in your feed. The company has seemingly made the move in response to growing complaints about the number of AI-generated images found within the app ... The r/Pinterest subreddit has quite a number of complaints about the issue. "Am I the only one that hates seeing Ai generated images in Pinterest? I use Pinterest for real life inspiration, art and ideas. From REAL people. I probably get more angry than necessary but it feels like it completely ruins the purpose of Pinterest and takes away the raw, humane creativity I search for." "I just came here to complain about the same. Most posts are now AI and its really making me think about not using the app anymore" "The problem is, you can't always even tell for certain until you open it in a bigger size, and then, it's too late to do anything about it. I used the app for character inspiration (who wouldn't have?), and often the pictures that best evoked the things I was looking for, turned out to be badly made AI junk, at a closer look." "I mainly pin/search for recipes, and it's all AI. So much glow in the dark and neon and rainbow garbage that cannot actually be replicated." Engadget reports that Pinterest now lets you at least dial down the amount of AI content you see. The service is adding a "refine your recommendations" setting that allows you to toggle generative AI content from specific categories, including art, architecture, beauty, fashion, entertainment, health, home decor and sport. According to the company, these topics have seen an influx of AI-generated content, but users should "expect even more additions in the future." Unfortunately, there is one major exception: you can't decrease AI-generated videos. These have exploded in quantity since the launch of Sora. I would love it if all photo and video sharing apps offered the ability to simply toggle off AI-generated content altogether. Is this something you'd like to see? Please take our poll and share your thoughts in the comments.

Tired of AI slop? Pinterest lets you take back control of your feed

Pinterest is rolling out new tools that let users control how much AI-generated content appears in their feeds. The update, live now on the Pinterest website and Android app and coming soon to iOS, arrives after growing complaints about "AI slop" flooding the platform. Users can now limit the use of generative AI pictures in specific categories by going to Settings and then Refine your recommendations. Beauty, art, fashion, and home décor are among the industries most impacted by AI content. Pinterest plans to expand the list depending on user feedback. Along with the new options, the company is making its GenAI labels easier to identify. These labels indicate whether a Pin was made or updated by AI, allowing users to discern between synthetic and true pictures. Users can now provide feedback directly as they browse. If a Pin appears inauthentic or unpleasant due to its AI coding, tapping the three-dot menu displays new options for adjusting content preferences directly from the stream. Pinterest says the move is a direct response to community concerns about the proliferation of AI-generated content. The platform, which is known for providing real-world inspiration and creative ideas, has received criticism from users who claim their feeds are being overrun by machine-generated pictures. The media has echoed these concerns, questioning whether AI has harmed Pinterest's trademark human touch. According to Pinterest, the issue reflects a bigger trend on the internet. Citing academic research, the company claims that 57% of all online content is currently generated by AI, demonstrating how swiftly generative tools are transforming digital spaces. To address the issue, Pinterest began labelling AI-generated images earlier this year with "AI modified" tags. Those labels appear when metadata or Pinterest's own detection systems flag content as synthetic. "Our community is at the heart of everything we do," said Matt Madrigal, Pinterest's chief technology officer. "With our new GenAI controls, we're empowering people to personalize their Pinterest experience more than ever. This update helps strike the right balance between human creativity and AI innovation, ensuring every feed reflects what inspires users most." With these updates, Pinterest joins a growing number of platforms trying to balance innovation with authenticity, giving users more control over how much AI they want in their feeds.

How to filter out AI on Pinterest

Artists and creators love Pinterest for its ability to fuel creativity. It's the homepage for anyone who needs to brainstorm a theme for a party, wants to create a mood board for their upcoming year, or want to curate characteristics for a new cast in a novel they're writing. Over the past few years, though, Pinterest has become inundated with AI slop. But this week, Pinterest gave its users the ability to filter out AI content, and fans are elated. This Tweet is currently unavailable. It might be loading or has been removed. This Tweet is currently unavailable. It might be loading or has been removed. This Tweet is currently unavailable. It might be loading or has been removed. It's fairly simple to do. Not everyone has access to the setting in their mobile app, so head to the desktop Pinterest app and follow the next few steps to remove as much AI from your Pinterest account as you can. It's important to note that even if you turn off all of the GenAI interests, you still might see some AI-generated images on your Pinterest. After all, the popup reads: "You'll start seeing fewer GenAI ideas for [topic] soon." Key word: fewer.

Pinterest's anti-AI update is the social media cleanse we didn't know we needed

Tired of feeds overflowing with AI-generated fluff? Pinterest's rolling out tools that let you dial it back. What's happened? Pinterest announced that it's launching a new set of user tools to help manage generative AI content in its feeds. Many users have long complained that AI-generated (or heavily AI-edited) Pins now dominate the platform, burying human-made work. These new features build on the "Gen AI Labels" initiative that the company introduced earlier this year. When viewing a Pin closely, images detected as having been generated or edited by AI will display an "AI modified" label in the bottom-left corner. Users can choose to see fewer AI-labeled Pins in specific categories (e.g., beauty, art) via the three-dot menu on Pins. Pinterest's detection system combines metadata checks with proprietary classifiers that can identify AI-generated content, even when explicit metadata is missing. If a creator objects to being labeled, they can submit an appeal. Why this is important: We've arrived at the era when every platform's feed is being weaponized by AI thanks to filler content, fake designs, and algorithmic fluff. Controlling that flood becomes less of a feature and more of a survival tool for creatives and users alike. By giving users control, Pinterest is trying to preserve signal over noise. If successful, it could help maintain trust, reduce clutter, and ensure that real creators still find an audience. For many users, it's not just about labeling. Instead, it's about saving the platform from becoming a testbed for cheap AI image spam. Why should I care? If you're someone who uses a lot of Pinterest, this new change essentially means that you'll finally have a say in how much AI stuff you see. Instead of being forced to scroll through pages of AI-conjured rooms, dresses that don't exist, or decor that's digitally stitched together, you get to filter out what you don't want. You can reduce the chances that your feed is full of AI mimicry instead of inspiration. As a result, real artists, designers, and small creators should benefit, as their work won't drown in generative noise. The label policy means less confusion: if a Pin is AI-modified, you'll know. Recommended Videos Okay, so what's next? These control features are rolling out now, and categories will likely expand over time. Pinterest will monitor flagging accuracy, user response, and whether the "see fewer AI Pins" setting actually changes what people see or not. If this works, other platforms may feel public pressure to offer similar filters because the AI wave is flooding every feed now.

Pinterest now lets you dial down the AI slop as human-powered social media faces an existential moment

As we scroll through our feeds, it's not unusual to stumble upon AI-generated slop -- the kind of empty, nonsensical content that's unmistakably artificial. You click on one, and before you know it, your feed's flooded with more of the same. It's left users craving the authenticity they once savored -- a pervasive frustration spreading across social media Pinterest has not been immune to the phenomenon. Described by Futurism as "strangled by AI slop," the platform has been "engulfed in a torrent of uncanny AI-generated content, drowning out the human-made inspiration that once thrived there." Amid a surge of complaints, the platform has rolled out new generative AI controls that let users dial down -- or up -- how much artificial intelligence-produced content appears in their feeds. Accounts can now manage their preferences in Pinterest's settings under "Refine Your Recommendations" or tweak individual Pins on the fly. The feature allows users to adjust settings for "eligible" image Pins a variety of categories, including entertainment, beauty, health, and fashion.

Pinterest responds to "AI slop" backlash with new filtering tools

Users can now adjust GenAI visibility in beauty, art, fashion, and home décor categories under Settings. Pinterest released new controls on Thursday allowing users to limit the amount of AI-generated content in their feeds. The move follows user backlash and media coverage concerning a surge of such material, colloquially termed "AI slop," on the visual discovery platform. The site, which is widely utilized for browsing and bookmarking inspirational content and items for purchase, had come under fire from users who complained about the massive uptick in GenAI content. Media outlets also documented the problem. An unresolved increase in this content could pose a risk to Pinterest's reputation and financial performance. Concurrent with the new controls, the company said it will make its existing GenAI content labels more noticeable in the coming days. Addressing the issue presents a challenge as more of the web becomes populated with AI-generated material. Citing academic literature, Pinterest noted that GenAI content now constitutes 57% of all online material. The improving quality of this content also makes it less obvious for users to spot and distinguish from human-created imagery, complicating platform-wide moderation and filtering efforts. Video: Pinterest Pinterest's initial response earlier in the year involved the introduction of "AI modified" labels. These labels were applied to images when their metadata indicated AI generation or when the platform's internal systems detected that the content was AI-generated. During that announcement, the company stated it would "soon" introduce consumer-facing tools that would let users choose to see less AI content. Those tools have now arrived and are available in the application's "Settings" menu, located under the "Refine your recommendations" section. Within this menu, users can configure whether they would like to see less GenAI content in certain categories particularly prone to AI-generated imagery. The initial categories are beauty, art, fashion, and home décor. Pinterest stated it will introduce more categories in the future based on user feedback, and users can modify their settings at any time. Alongside the primary settings, users can send feedback about AI imagery as they browse the site. If a user sees a Pin that is unappealing because of its generative AI nature, they can tap the three-dot overflow menu on the image and select a category to refine their content preferences directly from their feed. The new controls are launching first on the Pinterest website and on the Android application. A rollout for iOS users is scheduled to occur over the weeks ahead, according to the company's announcement. "Our community is at the heart of everything we do," said Matt Madrigal, Pinterest's chief technology officer, in a statement. "With our new GenAI controls, we're empowering people to personalize their Pinterest experience more than ever -- striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most."

Pinterest Lets You Limit 'AI Slop' in Your Feed: New Controls Explained

New Pinterest Features Allow Feedback and Limit AI Content Across Popular Categories Pinterest has introduced new AI controls, allowing users to exert more control over the amount of generative AI content in their feeds. This decision comes in the wake of constant criticism over the increasing amount of AI-generated content on the platform. With these modifications, Pinterest users can now select the degree of AI content in their feed and promote human creativity more closely. The platform has always been popular for serving as a source of inspiration and discovering new products. However, it faced heavy criticism when the amount of AI-generated content more than doubled. According to Pinterest's claim, AI is responsible for 57% of the total online content now, making it very difficult for users to spot real creativity. At the beginning of the year, began tagging images created by AI with the label "AI modified," but it did not offer users any tools to control their feed content actively.