RAM shortage driven by AI boom could spike smartphone prices 40% while slashing memory in 2026

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The AI revolution's insatiable appetite for computing power has triggered a global RAM shortage that threatens to dramatically reshape the smartphone market. Memory manufacturers are pivoting away from consumer products to serve data centers, leading to price surges of up to 300% for PC memory and projected smartphone price increases of 40% through mid-2026. Budget phones may revert to just 4GB of RAM as the crisis forces manufacturers to choose between raising prices or cutting specifications.

AI Boom Triggers Global RAM Shortage Crisis

The surging demand for generative AI has sparked a global RAM shortage that threatens to fundamentally alter the consumer technology landscape. Memory manufacturers like SK Hynix and Micron have made a strategic pivot away from consumer products, redirecting production capacity toward high-bandwidth memory (HBM) used in data centers handling AI workloads

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. By the end of 2024, the DRAM industry allocated approximately 250,000 wafers per month—representing 14% of total capacity—to HBM production, a dramatic surge from just 93,000 wafers monthly at the end of 2023

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. This isn't just a temporary mismatch in supply and demand. According to a mid-December report from International Data Corporation (IDC), this could represent a permanent shift in the world's silicon wafer capacity

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Smartphone Prices Face Steep Increases Through 2026

The memory crisis is set to hit smartphone prices hard, particularly at the lower end of the market. Nabila Popal, senior research director at IDC, expects prices in the budget category to spike by at least 5-10%, noting that "those vendors will have almost no choice but to pass the increased cost to consumers"

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Source: CNET

Source: CNET

However, Counterpoint Research paints an even grimmer picture, projecting smartphone average selling prices will jump 6.9% in 2026, while memory prices could rise another 40% through Q2 2026

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. The impact on bill of materials (BOM) is substantial: DRAM price surges have already increased low-, mid-, and high-end smartphone BOM costs by around 25%, 15%, and 10%, respectively, with further cost impacts expected in the 10%-15% range through Q2 2026

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. Memory makes up 15-20% of the material costs of cheaper phones, a higher proportion than premium phones at around 10-15%

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Shrinkflation in Smartphones: Less Memory at Higher Prices

Consumers face a double blow: higher prices coupled with reduced specifications. TrendForce reports that low-end phones will revert to just 4GB RAM in 2026, down from the 6-8GB standard

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. The number of phone models offering 12GB RAM has dropped approximately 40%, while 8GB models declined around 50%

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. Francisco Jeronimo, vice president of client devices at IDC, predicts that "entry-level and mid-range smartphones may revert to 4GB RAM configurations to preserve price in price-sensitive markets"

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. The 8GB threshold is particularly significant as it's roughly considered a baseline requirement for running on-device generative AI features, such as Galaxy AI and photo features on the Google Pixel series

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. The memory shortage has likely stalled plans to pack premium phones with 24GB of RAM or higher configurations, with the upper limit on top-tier handsets likely to be 16GB, and "Pro" variants may even revert down to 12GB to protect margins

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Memory Manufacturers Pivot to Lucrative HBM Production

The economics driving this shift are compelling for memory manufacturers. HBM commands premium prices and profit margins that dwarf traditional DDR5 chips

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. SK Hynix leads this transformation with HBM production capacity exploding from 30,000 wafers annually in 2023 to a targeted 170,000 wafers in 2025

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. Samsung has ramped to approximately 150,000 wafers per month by the end of 2025, while Micron tripled its capacity from 20,000 to 65,000 wafers monthly

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. Micron made this strategy explicit in December 2025 by announcing it would exit the consumer memory business entirely under its Crucial brand

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. HBM's revenue share within DRAM skyrocketed from 8.4% in 2023 to 20.1% by late 2024

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PC Memory and Consumer Wallets Take Direct Hit

The memory price hikes have devastated PC memory markets globally. In the United States, contract prices for 16GB DDR5 chips skyrocketed nearly 300% in Q4 alone

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. The CORSAIR Vengeance RGB PRO SL DDR4 32GB kit sat comfortably around $70 for the first half of 2025, but as stock dried up in Q4, prices skyrocketed to $218 by December—a staggering 211% surge in just six months

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. Indian consumers faced identical nightmares, with the same kit climbing from Rs. 10,750 in May 2025 to Rs. 29,796 by December

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. Major PC manufacturers didn't absorb these costs—Dell announced 15-20% price increases starting mid-December 2025 across its entire lineup, while Lenovo notified customers that all current prices would expire on January 1, 2026, citing memory shortage and AI growth

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Market Outlook and Long-Term Implications

Industry forecasts offer little relief for consumers. SK Hynix predicts the memory shortage will persist through late 2027, while Micron CEO Sanjay Mehrotra expects tight memory markets past 2026

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. The disruption has been significant enough to alter IDC's prediction of average phone prices in 2026, swinging from a slight decline to a 2% increase

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. While this is likely to lead to a decline in units shipped next year, increased prices are expected to drive the overall smartphone market to a record high value of $578.9 billion

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. In response, phone-makers will shift their mix of products toward the higher end, selling more expensive handsets that have higher margins

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. The shock to consumer wallets will likely lead them to wait longer to replace their phones, especially in parts of the world where handsets are bought wholesale

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. The extent to which these impacts prove detrimental depends on the duration of the memory crisis, but the fundamental shift in production capacity toward data centers serving AI workloads suggests this may be the new normal for consumer technology pricing.

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