Ray-Ban Meta AI glasses head to Amazon India as Meta pushes for mainstream adoption

Ray-Ban Meta Gen 2 AI Glasses Head to Amazon, India Push Grows

Ray-Ban Meta Gen 2 AI glasses will soon become easier to buy in India, with Amazon India preparing to list the wearable on its platform. Until now, buyers could only purchase the device from Ray-Ban's official website. The shift to Amazon signals Meta's push to move beyond niche buyers and test real mainstream demand in India. Selling on Amazon is more than just adding convenience; it changes perceptions. To begin with, the sheer size of Amazon places the smart glasses directly on the customers' noses when they are seeking headphones, smartwatches, or cameras. Next, well-known methods, such as reviews, EMI options, easy returns, and sale discounts, help reduce doubts about a new category, such as . Last but not least, the Amazon distribution reveals that Meta is wagering on steady demand in India, not just among early adopters. Once live, Ray-Ban Meta (Gen 2) will also face direct comparisons with any upcoming smart glasses from rival brands listed on the same platform.

Ray-Ban Meta Gen 2 AI glasses to be available via Amazon India: Why this matters

The Amazon availability signals stronger push for mainstream adoption of AI wearables in India Ray-Ban Meta (Gen 2) AI glasses are set to reach more Indian buyers as the wearable will soon be available via Amazon India. So far, the product has been out on Ray Ban's official website. This new move matters because it shifts the product from a limited retail presence to a mainstream online platform, improving discoverability, trust, and access. For buyers, it also signals Meta's growing confidence in India as a key market for AI-first consumer hardware, not just experimental wearables. Amazon has quietly put out a dedicated Ray-Ban Meta (Gen 2) product microsite, teasing key features and upcoming capabilities. While the page does not reveal many details, it highlights key features: Selling through Amazon is not just about convenience. It changes how the product is perceived. Amazon availability is expected to go live soon, with pricing aligned to the official starting price of Rs 39,900 announced earlier via Ray-Ban India. Also Read: Zomato CEO Deepinder Goyal breaks silence on Temple wearable device after podcast buzz: What he said Ray-Ban Meta (Gen 2) is positioned as lifestyle-first smart glasses with dual cameras capable of 3K video capture and improved low-light performance over Gen 1. There is a physical button to take instant photos and videos. Thanks to its built-in speakers and mic system, you get open-ear audio designed for calls, music, and AI responses. For battery and charging, the Gen 2 claims up to 8 hours of use on a single charge, and the bundled case offers up to 48 hours of extra power. There is fast charging support up to 50 percent in around 20 minutes. This is a major upgrade over the first generation, which struggled with battery anxiety during active use. Meta AI is deeply integrated into the glasses, enabling: Ray-Ban Meta (Gen 2) is available on the official website in: Colour options include Shiny Cosmic Blue and Shiny Mystic Violet. If you are curious about AI wearables and want hands-free capture, calls, and contextual AI, Ray-Ban Meta (Gen 2) is currently the most polished option in India. These are not AR glasses, though. Furthermore, most AI features require a connected smartphone and a stable internet connection. Like with other smart glasses, camera usage does raise privacy and social acceptance questions, too. We will keep you posted about the full Amazon availability details. Keep reading Digit.in for that.