Ring opens Search Party feature to everyone, pledges $1 million to animal shelters nationwide

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Amazon's Ring is making its AI-powered Search Party feature available to anyone in the US, even those without Ring cameras. The feature has reunited more than one dog per day since launching last fall. Ring is also committing $1 million to equip 4,000 animal shelters with camera systems, expanding its network to help more lost dogs find their way home.

Ring Search Party Expands Beyond Camera Owners

Amazon-owned Ring is opening its AI-powered feature for finding lost dogs to all US users, removing the requirement to own Ring hardware

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. Previously limited to Ring camera owners, Search Party now welcomes anyone with the Ring Neighbors app to mobilize their community when a pet goes missing

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. The expansion marks a shift in how the company leverages its network of cameras to address a universal problem that pet owners face.

Source: CNET

Source: CNET

How the AI-Powered Feature Works

Search Party uses AI to scan home security footage across Ring's network of outdoor cameras and doorbells

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. When someone reports lost dogs in the Ring Neighbors app, nearby outdoor cameras automatically analyze footage for potential matches

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. If the AI detects a resemblance, the camera owner receives an alert and can manually review the footage. They then have the option to share video clips with the neighbor searching for their pet, or send a message without revealing their phone number

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Source: TechCrunch

Source: TechCrunch

Proven Track Record Since Launch

Since launching last fall, the feature has been reuniting lost pets at an impressive rate. Ring reports that Search Party has helped bring home more than a dog per day across the United States

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. The announcement includes success stories from pet owners who located their dogs quickly, including one case where a missing dog was found in just 15 minutes

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. Ring founder Jamie Siminoff emphasized the community aspect: "Now, pet owners can mobilize the whole community -- and communities are empowered to help -- to find lost pets more effectively than ever before"

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$1 Million Commitment to Animal Shelters

Alongside the expansion to non-Ring camera owners, Amazon is committing more than $1 million to equip animal shelters with Ring camera systems

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. The initiative aims to aid approximately 4,000 US animal shelters by adding them to Ring's network

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. By integrating animal shelters into the system, Ring hopes to increase the chances that lost dogs already brought to shelters can be matched with worried owners searching through the app. The company already partners with organizations including Petco Love and Best Friends Animal Society, and remains open to additional collaborations

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Privacy Considerations and Super Bowl Spotlight

The feature operates on an opt-in basis for sharing footage, though Search Party is enabled by default on Ring devices unless users turn it off, raising some privacy concerns

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. Separately, questions have emerged about Ring's relationship with Flock surveillance, known for sharing license plate and drone footage with law enforcement. Ring has clarified that while a partnership with Flock surveillance exists, it hasn't started yet, and users will need to manually consent to share videos for each event

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. The company is promoting the expanded feature through a Super Bowl ad that highlights reuniting lost pets with their families

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. While Ring previously indicated plans to add other animals including cats to the service, no timeline has been provided

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