Rod Stewart's AI Tribute to Ozzy Osbourne Sparks Controversy and Ethical Debate

4 Sources

Rod Stewart's use of AI-generated imagery featuring late music icons in a tribute to Ozzy Osbourne at recent concerts has ignited controversy and raised questions about the ethical use of AI in entertainment.

Rod Stewart's Controversial AI Tribute

Rod Stewart, the 80-year-old British rock icon, has sparked controversy with his recent use of AI-generated imagery during his "One Last Time" tour. The singer incorporated a video tribute to the late Ozzy Osbourne, who passed away on July 22, 2025, featuring AI-created images of Osbourne and other deceased music legends 12.

Source: New York Post

Source: New York Post

The AI-Generated Video

During his performances of "Forever Young," Stewart displayed a video titled "Eternal Stars" on a massive screen behind him. The AI-generated footage depicted Ozzy Osbourne using a selfie stick to take pictures with various late musicians, including:

  • Tina Turner
  • Michael Jackson
  • Prince
  • Freddie Mercury
  • Tupac Shakur
  • Kurt Cobain
  • XXXTentacion
  • Amy Winehouse
  • Whitney Houston
  • Bob Marley
  • George Michael
  • Janis Joplin
  • Aaliyah 23
Source: PetaPixel

Source: PetaPixel

Audience Reaction and Criticism

The video quickly went viral after being shared on social media platforms. Many concertgoers and online viewers expressed shock and discomfort with the AI-generated tribute. One audience member described it as "the craziest most disrespectful s-t I ever saw in my LIFE!!!" 4

Critics have called the video "disrespectful" and a "new low" for AI use in entertainment. Some have pointed out the irony of Stewart using AI for this tribute, given that he had previously warned about AI being the "destruction of mankind as we know it" 13.

Ethical Concerns and Image Rights

The incident has raised questions about the ethical use of AI in entertainment, particularly concerning the posthumous use of celebrities' likenesses. Many commentators noted that some of the featured artists, such as Prince, were known for being protective of their image rights during their lifetimes 4.

Stewart's Response and Context

Stewart has not yet publicly addressed the controversy surrounding the AI video. However, he did pay tribute to Osbourne in more traditional ways, including showing photos of the late rocker on stage and posting a heartfelt message on Instagram following Osbourne's death 34.

AI in Entertainment: A Growing Trend

This incident highlights the increasing use of AI in the entertainment industry. Recently, Netflix admitted to using generative AI for a special effects sequence in one of its original productions, "The Eternauts" 2. As AI technology becomes more accessible and sophisticated, it's likely that similar ethical debates will continue to arise in the entertainment world.

Source: Mashable

Source: Mashable

Ozzy Osbourne's Legacy

While the controversy surrounding Stewart's tribute has dominated headlines, it's important to note that Osbourne's recent passing has led to numerous heartfelt tributes from fellow musicians and fans alike. His funeral, held in Birmingham, England, was attended by thousands of mourners, including his family and fellow rock icons 4.

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