Samsung explores vibe coding for Galaxy phones to let users build their own apps with AI

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Samsung is exploring vibe coding capabilities for Galaxy phones, a feature that would let users build their own apps with AI using simple text prompts. Won-Joon Choi, Samsung's head of mobile experience, confirmed the company is looking into this AI-powered feature that could allow users to customize apps and user interfaces without any coding knowledge.

Samsung AI Explores Vibe Coding for Galaxy Phones

Samsung is actively exploring the possibility of bringing vibe coding to Galaxy phones, a move that could fundamentally change how users interact with their devices. Won-Joon Choi, President and Chief Operating Officer of Samsung's Mobile eXperience Business, confirmed to TechRadar that the company finds the concept "very interesting" and is looking into implementing it for future devices

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. This AI-powered feature would enable users to build their own apps with AI by simply describing what they want in natural language descriptions, eliminating the need for traditional programming skills.

Source: Gadgets 360

Source: Gadgets 360

The concept represents a significant shift in how people might create personalized applications on their smartphones. Choi explained that "right now we're limited to premade tools, but with vibe coding, users could adjust their favorite apps or make something customized to their needs"

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. The vision extends beyond simple app creation to encompass broader user interface customization, potentially allowing users to customize phone experience at a system level

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Source: Phandroid

Source: Phandroid

How AI-Driven Software Creation Works

Vibe coding relies on large language models to write, edit, debug, and deploy code based on user prompts. Instead of manually writing code, users provide simple descriptions of the functionality they want, and the AI generates the necessary software

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. This no-code development approach transforms smartphones into miniature app-building platforms, making software creation accessible to anyone regardless of technical background.

Source: Tom's Guide

Source: Tom's Guide

The technology has already gained traction elsewhere in the mobile ecosystem. Nothing has implemented Essential Apps on Nothing Phone devices, allowing users to build personalized widgets using text-based prompts

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. On iOS, bitrig enables users to build actual SwiftUI apps from their phones using voice or text prompts, developed by former Apple engineers

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. Samsung's entry into this space would bring AI-driven software creation to a substantially larger audience given the scale of Galaxy phones.

Why This Matters for Android Users

For Android users, this development carries particular significance. The platform has always emphasized openness and customization tools compared to iOS, and vibe coding could amplify that advantage considerably

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. Users would gain unprecedented control over their devices, no longer dependent on third-party developers for specific functionality. This addresses a persistent frustration with apps that deteriorate over time through controversial redesigns, lost features, or aggressive monetization strategies.

The personalization tool aspect extends to the user experience (UX) itself. Choi specifically mentioned "the possibility of customising your smartphone experience in new ways, not just your apps but your UX"

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. This suggests Samsung envisions vibe coding as more than just an app-building experience—it could reshape how users interact with One UI at a fundamental level.

Timeline and Industry Context

While Samsung has confirmed its interest, no official timeline exists for when vibe coding might arrive on Galaxy phones. Choi's careful wording suggests the company is still in exploratory phases rather than active development

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. The feature could appear in future One UI versions, though whether that means One UI 8, One UI 9, or later remains unclear.

The exploration comes as Samsung positions its latest devices as AI phones rather than traditional smartphones. The recently launched Galaxy S26 series introduced several Galaxy AI features including Now Nudge for real-time suggestions, Agentic Task Execution for multi-step actions, Photo Assist Suite for natural language photo editing, and Creative Studio for generating stickers and wallpapers

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. Vibe coding would represent a logical extension of this AI-first strategy, transforming users from passive consumers of pre-built applications into active creators of customization tools tailored to their specific needs.

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