Samsung Launches Vision AI Companion: Transforming TVs into Conversational AI Hubs

Samsung's new TV remote lets you talk with AI about almost anything

The AI-powered feature is available only in 2025 Samsung TV models. Samsung is integrating its next-generation AI assistant directly into its 2025 TVs, featuring a dedicated AI button on the remote that provides access to conversational assistance -- not just standard voice commands. Called Vision AI Companion, the system is intelligent enough to engage in a natural, two-way dialogue with users, utilizing multiple AI models to support its cognitive capabilities. Also: My favorite 8 smart home upgrades of the year (and why they've already paid for themselves) Samsung wants its users to converse with their TVs' AI assistants -- conversations that extend beyond making streaming requests or quick Q&As. Weeks after Amazon brought Alexa+ to Fire TVs and Roku Voice is received an AI upgrade, Samsung is jumping on the bandwagon with its Vision AI Companion. The system integrates several AI models to deliver an upgraded version of Bixby, including those developed through partnerships with Microsoft Copilot and Perplexity, to provide voice-controlled search and answer capabilities, as well as support for 10 languages. For example, you could reach your Samsung Vision AI Companion with a press of the dedicated button on a compatible Samsung TV and ask the AI about a speaker in a documentary or news cast, then dive deeper into what other analysts think of their opinion -- all without pulling your phone out of your pocket. The AI assistant will be able to answer follow-up questions, maintaining the context of your conversation. Though it is built on Bixby, Vision AI Companion is set to deliver a drastically different experience than the Samsung voice assistant and will also feature a visual element to help you follow along with your conversation on your TV screen. Beyond simply answering your questions in a conversational manner, Voice AI Companion is also capable of performing Live Translation of on-screen dialogue, generating art for wallpapers, and using AI to upscale images and sound. Also: The best cheap tech gifts you can buy for under $25 Unlike the Roku AI Voice feature, which will be an over-the-air update for existing streaming devices, the Vision AI Companion won't be available for older televisions. Instead, only 2025 Samsung TV models feature the built-in AI. In contrast, Amazon's Alexa+, which upgrades the voice assistant with the integration of generative AI, is now available through an early access program and is compatible with most Fire TV devices, including many existing ones.

Samsung brings a generative AI-powered Bixby to its TVs

Samsung is rolling out new conversational AI across its 2025 TVs that lets users ask questions about what's on the screen and beyond it. First announced in September, the generative AI update is rolling out now with support for several languages. Vision AI Companion is based on an upgraded, generative AI-based version of Samsung's virtual assistant Bixby. Samsung suggests you can use it to ask questions about on-screen content -- what that actor is famous for, who painted that artwork, or what the final score was in a football game. It can go beyond that though, offering TV and movie recommendations along with cooking advice, travel tips, and local restaurant discovery. It's powered by generative AI, combining various models including Microsoft Copilot and Perplexity, and Samsung says it can handle natural conversation, including context and follow-up questions. Since it's built into the TV, there'll be a visual element to answers too. Vision AI Companion will become the central hub for Samsung's other AI features, including AI picture optimization and real-time translation. Samsung first announced the feature at the IFA trade show in September, but says it's now available across the company's 2025 TV lineup. It supports 10 languages, including English, Korean, and Spanish. Samsung doesn't sell smart speakers so the TV is the main way it can reach customers inside the home, outside of smart appliances like its fridges and washing machines.

These Samsung TVs are getting a software overhaul

Samsung just announced its new Vision AI Companion platform. This is transforming the familiar TV screens from passive viewing devices into a connected, conversational hub for the entire household. Users will be able to communicate with their televisions with just conversational dialogue. The core of Samsung Vision AI Companion is an upgraded version of Bixby. This upgrade will bring much more natural dialogue, a deeper contextual understanding, and personalized responses. You can press a dedicated AI button on the remote and ask a question about anything from a sports event to a piece of artwork or even travel suggestions. The Vision AI Companion will answer instantly, and it can do so with helpful visuals and related content regardless of what it is doing. Everything happens right on the screen while you watch your programs. You can ask the TV questions about the film or find fun facts about your favorite actors. To me, the cooler features are the built-in assistant-related information you can search for. For example, if you're looking for a recipe video, you can ask, "What's the best way to grill pork belly?" Vision AI Companion will share a list of relevant step-by-step videos. Even practical questions, like asking about the weather forecast for a specific month, are answered with up-to-date information. Samsung claims this is the world's first multi-AI agent TV platform. This is because it's an open system that combines various LLMs, including Microsoft Copilot and Perplexity, instead of just Bixby. Even the Google TV Streamer only uses Gemini, which shows how big this kind of thing is. The ability to pull information from multiple AI agents doesn't necessarily mean it's better, but it does mean you'll get more varied responses. Samsung has baked in other features that are going to make a huge difference in daily use. One of the most exciting is Live Translate, which offers real-time translation of on-screen dialogue and conversations. I would say this is an absolutely essential feature for global families or anyone who watches a lot of international content. It is much better than having to wait for official translations. Samsung will also include seven years of OS software upgrades for security and to add new features over time. You also get Generative Wallpaper, which creates dynamic, personalized visuals for the TV. This feature adapts to your user preferences and current moods, which means you get to customize your home environment in a way not seen often before. Beyond aesthetics, the platform comes with AI Picture, AVA Pro, and AI Upscaling Pro. These features work automatically to optimize picture and audio quality, which makes sure every scene looks and sounds its absolute best, without you having to touch a single setting. Smart TVs with AI tend to come with limited language support, but Samsung seems to have addressed that head-on. Vision AI Companion has one of the broadest language offerings for conversational AI on a TV or monitor. It supports 10 languages, including Korean, English, Spanish, French, German, Italian, and Portuguese. You can expect to find Samsung Vision AI Companion across the entire 2025 lineup. This includes the Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors, and The Movingstyle.

Your Samsung TV just got a personality - and it knows what you're watching, what you need, and when to talk

The AI is angling to make the TV a regular hub for tasks well beyond finding a show to watch. Samsung has officially launched its Vision AI Companion for its new smart TVs, fusing several AI models into potentially the de facto source of answers and assistance in your home. The blend of Samsung Bixby, Microsoft Copilot, and Perpleixty makes for a personality that can do a lot more than just suggest what to watch. The AI can explain what's happening with the show or movie you're watching and answer any follow-up questions, translate a live show in another language for you, and even plan your holiday dinner. This isn't your dad's "What's the weather?" voice remote. Samsung aims to make its televisions the smartest, most helpful devices in the house. The collaborative panel of AI models adds up to what may be the most conversational TV experience ever. The platform is launching across Samsung's 2025 Neo QLED, OLED, Micro LED, and lifestyle display lines. Samsung isn't positioning Vision AI Companion as a solo tool, like a phone assistant or a desktop chatbot. It's pitched as a collective interface, one that multiple people in a room can interact with at once. A friend might ask where the beach scene in the show they are watching was filmed, or you might ask for the recipe to a meal shown on screen. The TV might even respond to someone commenting that you should have a movie night on Friday by recommending options. The AI can carry natural, multi-step conversations and reference both what's onscreen and what's recently been asked. It can remember requests and refine results without restating every time. And the Live Translate feature can take any audio on screen and translate it in real time. It can also be less obtrusive than most TV AI tools. Instead of pausing or talking over the content if you ask for weather info, you just see the information slide up on the screen. Asking for that recipe brings up visual guides in a side panel. Samsung is betting the AI companion will turn passive viewing into interactive companionship. Samsung is betting that a fusion of tools will be the thing to get people engaged with the smart TV assistant. Vision AI Companion is a search engine, a translator, a planner, a visual explainer, a recommendation engine, and more, all at once. That's important since Samsung, unlike Apple or Amazon, doesn't have a smartphone-first ecosystem for AI or a dedicated smart speaker brand dominating the living room. The TV is where Samsung can plant its AI flag. Of course, you have to be comfortable with the TV listening to you, too. Samsung says the AI system is privacy-conscious, that it only responds when the dedicated button is activated, and that it keeps user data protected. But for personalized responses, the AI has to know more about you. On-device learning and linked accounts mean you'll need to be okay with a television that doesn't just know what you're watching, but who you are beyond the living room. What Samsung is doing with Vision AI Companion is positioning the TV not just as a window to the world, but as a kind of flat-screen personal assistant specifically for when everyone is home. It won't replace your phone, but it might smooth out organizing home life. If it all works as Samsung claims, you may someday wonder why you ever had to pause your show, pick up your phone, ask the question, and wait for an answer.

Samsung turns its TVs into AI-powered home assistants with Vision AI Companion

Samsung has introduced Vision AI Companion, a generative AI-powered evolution of Bixby for its 2025 TVs, delivering on-screen, real-time assistance to address user queries about current content and broader household needs. The Vision AI Companion operates as a conversational layer integrated directly into Samsung's latest television lineup, enabling viewers to interrogate what appears on screen without switching devices or interrupting playback. Samsung outlines use cases including identifying "what an actor is famous for," attributing "who painted a particular artwork," or retrieving "the final score of a football game" referenced or displayed during broadcasts. Responses appear visually on the TV, aligning information with the viewed material. Samsung extends the assistant's role beyond content recognition. Vision AI Companion provides structured recommendations for TV shows and films, informed by user requests and context from ongoing viewing. It also supplies cooking guidance, delivers travel tips tailored to stated destinations or interests, and supports discovery of local restaurants, consolidating tasks commonly spread across phones or computers into a single screen-based interface. The system relies on generative AI models, named by Samsung as Microsoft Copilot and Perplexity, to support natural language understanding, contextual memory, and follow-up questions during extended interactions. Within the television software environment, Vision AI Companion is positioned as a central hub coordinating other Samsung AI capabilities, such as automated picture optimization and real-time translation features, which are accessible through conversational prompts. First announced at the IFA trade show in September, Vision AI Companion is now rolling out across Samsung's 2025 TV range with support for 10 languages, including English, Korean, and Spanish. With no smart speaker line, Samsung uses the TV -- alongside connected appliances like fridges and washing machines -- as its primary in-home interface.

Samsung Starts Rolling Out Vision AI Companion Across Its 2025 TVs

Samsung has begun rolling out its new Samsung Vision AI Companion across its 2025 TV lineup. Announced earlier at Internationale Funkausstellung Berlin (IFA) 2025 in Berlin, this feature allows viewers to ask questions about on-screen content and more. The Samsung Vision AI Companion is built on One UI Tizen and is powered by Bixby. It also integrates advanced generative AI tools, including Microsoft's Copilot and Perplexity AI apps. The Samsung Vision AI Companion supports multiple languages. Samsung Rolls Out Vision AI Companion on 2025 TVs Samsung, via its Newsroom post, confirmed that the Vision AI Companion will be available across its 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors, and The Movingstyle. The AI-powered platform is built on One UI Tizen and is assured to get seven years of OS software upgrades. Powered by Generative AI, Vision AI Companion is an upgraded version of Bixby. It allows users to ask questions, receive customised recommendations and manage tasks with voice commands. It can be accessed from the AI button on the remote control. It offers access to AI apps and gives personalised recommendations, trip planning, and product reviews. Samsung Vision AI Companion can be activated while watching content from Live TV, Samsung TV Plus, or any streaming service. Users can get instant answers to their questions with visuals and related content without leaving what they're currently watching. Samsung Vision AI Companion Photo Credit: Samsung The Samsung Vision AI Companion supports 10 languages, including Korean, English, Spanish, French, German, Italian and Portuguese. It combines the Copilot and Perplexity. It supports the Live Translate feature, enabling real-time translation of the onscreen dialogues and conversations, and AI Gaming Mode for AI-powered optimisation of picture and sound. Further, it offers Generative Wallpaper and Samsung's other AI features, like the AI picture, AVA Pro and AI Upscaling Pro. The Vision AI Companion was announced during the IFA 2025 tradeshow in Berlin in September.

Samsung rolls out Vision AI Companion to 2025 Smart TVs and Monitors

Samsung has introduced Vision AI Companion, a platform that brings conversational AI to household televisions. It enables users to ask questions, receive customized recommendations, and manage tasks using natural voice commands and two-way dialogue. Vision AI Companion is designed for shared use on the television screen. Users can ask questions about films, sports events, or plan meals, with responses displayed directly on the TV. Conversational AI for the Household The platform uses an upgraded version of Bixby that provides contextual understanding and personalized responses without requiring additional devices. Users can request recipe videos, holiday movie suggestions, games for family activities, or practical information such as seasonal weather updates. Conversational and Visual Intelligence The platform offers visualized, intelligent responses powered by generative AI. By pressing the dedicated AI button on the remote, users can interact naturally. It understands follow-up questions and context without requiring menu navigation or typing commands. Samsung Vision AI Companion integrates multiple AI models, including Microsoft Copilot and Perplexity. The system supports Live TV, Samsung TV Plus, and streaming services, providing organized results for queries such as personalized recommendations, trip planning, and product research. Vision AI Companion is available across Samsung's 2025 lineup, including Neo QLED, Micro RGB, OLED, QLED step-up TVs, Smart Monitors, and The Movingstyle. The platform is built on One UI Tizen, offering seven years of OS upgrades for security and feature updates.

Samsung introduces Vision AI Companion, a conversational AI platform for Smart TVs, monitors: Details

It will be available across 2025 Samsung TV and smart monitor lineup. Samsung officially unveiled Vision AI Companion (VAC) at IFA 2025 in September. VAC is a new conversational AI platform aimed at everyday users who want more intuitive control and interaction with their TVs. The pitch is that this feature turns televisions into intelligent, connected household hubs. Now, the company has announced it will roll out across its 2025 range of Neo QLED, OLED, QLED, Micro RGB TVs, smart monitors, and the Movingstyle lineup. Here are the details: Samsung Vision AI Companion is built around an upgraded version of Bixby. It is enhanced by large language models from Samsung's partners, like Microsoft Copilot and Perplexity. So, it is touted as the 'world's first multi-AI agent TV platform' capable of delivering natural, context-aware conversations directly through the TV interface. The AI platform allows users to interact with their TV through natural two-way dialogue instead of menu navigation or manual search. By pressing the dedicated AI button on the remote, users can ask questions, request information, plan activities, or receive recommendations, all while continuing to watch content. Also Read: Samsung Odyssey G50SF OLED gaming monitor with 180Hz refresh rate, 0.03ms response time launched in select markets: Price, availability For instance, users can ask for recipes, movie suggestions, or even travel advice, with the system presenting visualised results and related content right on-screen. Vision AI Companion also integrates practical features such as: The system supports ten languages, including English, Korean, Spanish, French, German, Italian, and Portuguese. Samsung says 'Vision AI Companion puts the TV at the centre of a connected home.' The Vision AI Companion builds on Samsung's long-term strategy of expanding smart capabilities across its ecosystem, following the integration of SmartThings, AI Picture, and Bixby Voice in earlier models. Unlike previous iterations focused on device-level control, VAC aims to turn the TV into a shared assistant rather than an individual device feature. Since 2025 premium Samsung smart TVs run One UI Tizen and receive seven years of software updates, you can expect Vision AI to gain several improvements and new features over time. Keep reading Digit.in for similar stories.